Maria Ogneva&#x27;s OCTRIBE presentation on social business

Développement personnel Sports Business

From OCTRIBE in San Francisco

Social media vs. social business

Checkers vs. chess
Maria Ogneva, Director of Community, Yammer

@yammer @themaria

do you feel like this…

…when calling
800 numbers? @yammer @themaria
http://www.flickr.com/photos/84773433@N00

@yammer @themaria
http://www.flickr.com/photos/51378257@N00/2248361060/

causes of
social media crises
source: altimeter group

15%
exposure of poor experience

12%
violation of ethical guidelines

8%@yammer @themaria
rogue employees

nother
silo?

@yammer @themaria
http://www.flickr.com/photos/76635893@N00/2203549363/

@yammer @themaria

http://www.flickr.com/photos/61565201@N00/229158080/

doing being
social media a social business
external holistic
another silo cross-functional
focused on PR focused on learning

short-term focus long-term focus

ephemeral systematic
fashionable transformative
@yammer @themaria

38%
TIME LOST
duplicating work
& searching for
information

Source: IDC @yammer @themaria
Source: Forrester Research,
Demystifying the Mobile Workforce, June 2011

62%
of employees work in

MULTIPLE
LOCATIONS
during the work week
Source: Forrester Research,
Demystifying the Mobile Workforce, June 2011
Source: Forrester Research, @yammer @themaria
Demystifying the Mobile Workforce, June 2011

foundation
of
strength

@yammer @themaria
http://www.flickr.com/photos/8427538@N02/2307224581/

adaptability

@yammer @themaria
http://www.flickr.com/photos/40418474@N00/3939008630/

step 1
understand your culture

@yammer @themaria
http://www.flickr.com/photos/22177648@N06/2137735924/

step 2
don’t do it alone

Internal advocates
business units

exec
leadership
@yammer @themaria
@yammer @themaria

step 3
tie to business objectives

@yammer @themaria
@yammer @themaria

step 4
create a plan

assign resources
policy & governance
training
work with stakeholders

@yammer @themaria
@yammer @themaria

step 5
listen first, listen everywhere

@yammer @themaria
@yammer @themaria

step 6
have a response plan

@yammer @themaria
@yammer @themaria

step 7
become connected

@yammer @themaria
@yammer @themaria

step 8
integrate systems

People Conversations Content Business data

Mobile

@yammer @themaria
@yammer @themaria

step 9
mobilize & enable

@yammer @themaria
@yammer @themaria

step 10
measure & predict, demonstrate
success

@yammer @themaria
@yammer @themaria

step 11
build community

community

opportunity

@yammer @themaria
@yammer @themaria

step 12
learn, evolve, co-create

Fail fast, learn and be humble
@yammer @themaria
@yammer @themaria

remember...
behavior change is hard

Fail fast, learn and be humble
@yammer @themaria
@yammer @themaria

BUT…

it is

SO worth it!
@yammer @themaria

Thank you!

Keep in touch:
@themaria
about.me/themaria
blog.yammer.com
socialsilk.com

@yammer @themaria

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