Social Media 101 for Nonprofits with Adobe Spark
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In the ever-changing world of social media, navigating online marketing for your nonprofit can feel like a daunting task, but it doesn't have to. Join us for a crash course in social media marketing with the team from Adobe Spark. Learn how to create a cost-effective and engaging social strategy that is sure to increase visibility and impact. We will cover the following: - Learn to create beautifully branded content (no design skills required), including eye-catching social campaigns, colorful annual reports, flyers, and much more. - Learn design theory basics, including pro tips for applying type and color to your content. - Curate a feed that feels authentic and consistent with your brand. - Discover the power of hashtags, learn how to maximize impact with the right copy, learn what to share across social platforms, and much more! We look forward to sparking new ideas that are sure to level up your social strategy and maximize your mission!
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Social Media 101 for Nonprofits with Adobe Spark
- 1. Social Media 101 for Nonprofits with Adobe Spark December 10, 2019
- 2. Using ReadyTalk Chat to ask questions All lines are muted If you lose your Internet connection, reconnect using the link emailed to you. You can find upcoming and past webinars on the TechSoup website: www.techsoup.org/community/events-webinars You will receive an email with this presentation, recording, and links Tweet us @TechSoup and use hashtag #tswebinars
- 3. A Global Network Bridging Tech Solutions and Services for Good Where are you on the map?
- 4. Acclivity Adobe Alpha Software Asana Atlas Business Solutions Atomic Training Autodesk Azavea BetterWorld Bitdefender Blackbaud Bloomerang Box Brocade Bytes of Learning Caspio CauseVox CDI Computer Dealers Cisco CitySoft CleverReach ClickTime Closerware Comodo Connect2Give Dell Dharma Merchant Services Digital Wish Dolby DonorPerfect Efficient Elements FileMaker GoDaddy GrantStation Guide By Cell Headsets.com Horizon DataSys HR Solutions Partners Huddle Idealware InFocus Informz InterConnection Intuit JourneyEd Litmos Little Green Light Mailshell Microsoft Mobile Beacon NetSuite Nielsen NonProfitEasy NortonLifeLock O&O Software Quickbooks Made Easy Reading Eggs ReadyTalk Red Earth Software Sage Software Simple Charity Registration Skillsoft Smart Business Savings Society for Nonprofit Organizations Sparrow Mobile Tableau TechBridge Tech Impact Teespring Telosa Tint Ultralingua Western Digital Zoner
- 5. Explore our Nonprofit Tech Marketplace For more information, please visit www.techsoup.org/get-product-donations "We are an all-volunteer organization with limited professional skills. Adobe's donated technology is helping us present our story to the public and to lenders in the format of a much larger organization. With Adobe, we are able to knock off a few of the "rough edges" so that our story is front and center instead of our technological limitations. Thank you, Adobe!” - Richard de Koster Constitution Island Association, Inc
- 6. The Adobe Donation Program For more information, please visit www.techsoup.org/adobe ● Adobe Creative Cloud All Apps Plan 1- Year Individual Membership -- Access to Discounted Rates Admin Fee $5 ● Adobe Acrobat Pro DC 1-Year Individual Membership – Access to Discounted Rates - Promotion Admin Fee $5 ● Photoshop Elements 2019 and Premiere Elements 2019 Bundle Admin Fee $27 ● Adobe Acrobat Pro 2017 for Windows Admin Fee $55 ● Adobe Acrobat Pro 2017 for Mac Admin Fee $55
- 7. Presenters Veronica Belmont Product Manager, Adobe Sima Thakkar Senior Manager, Content TechSoup Assisting with chat: Emily Corbin Customer Experience Analyst, Adobe Spark Steven Davidson Webinar Support, TechSoup Steven Davidson Webinar Support, TechSoup Veronica Belmont Project Manager, Adobe Sima Thakkar Senior Manager, Content TechSoup Emily Corbin Customer Experience Analyst, Adobe Spark
- 8. SOCIAL MEDIA 101 V E R O N I C A B E L M O N T A D O B E S P A R K D E F I N I N G A N D C R E A T I N G Y O U R S O C I A L S T R A T E G Y
- 9. Poll title: How familiar are you with Spark? 1. Heard of it, have not used 2. Never heard of it! 3. Have used a little bit 4. Aware of it through Creative Cloud, have not used 5. Use it regularly PLACEHOLDER FOR POLL
- 10. 3 VERONICA BELMONT P M & E V A N G E L I S T A D O B E S P A R K
- 11. S P A R K I S A S Y S T E M T H A T A L L O W S A N Y O N E T O C R E A T E S T U N N I N G S O C I A L C O N T E N T I N M I N U T E S
- 13. 6
- 14. SOCIAL MEDIA DESIGN B E S T P R A C T I C E S
- 15. SHOW, DON’T TELL
- 16. G R A B A T T E N T I O N W I T H A C L E A R I M A G E , F O L L O W I N G U P W I T H M O R E D E S C R I P T I V E C O P Y I N T H E A C T U A L P O S T
- 17. 10 THE POWER OF COPY • Eyes naturally go to the top left • Biggest text most eye-catching VISUAL / CONTENT HIERARCHY • Choose a color temperature • Allow text to pop • Incorporate shapes to highlight copy • Make use of white space COLOR AND CONTRAST
- 19. TYPE & COLOR … A R E J U S T A S I M P O R T A N T T O Y O U R D E S I G N A S T H E M E S S A G E I T S E L F
- 20. 13 T H I S I S A L O T . M A K E C O P Y T H E T E A S E R , N O T T H E W H O L E S T O R Y .
- 22. 15 AUTHENTICITY & CONSISTENCY • Consistency across images and text • Maintain a tone that’s recognizable to viewers
- 23. #INBOUND19
- 24. 17 BRAND GUIDELINES Set it and forget it LOGO MANAGEMENT Auto-detection of brand colors via logo COLOR PALETTE OPTIONS Select or upload the typeface to stand apart from the crowd CUSTOM TYPEFACES
- 25. PLACEHOLDER FOR POLL Poll title: How important is branding? With a Spark subscription ($10/mo), you can add your own custom branding (logo, colors, and preferred fonts) to your content automatically. How important is this feature to your non-profit? 1. Not important, we don’t really brand our content 2. Somewhat important 3. Important, though not enough to pay for 4. Important, we would pay for this ability
- 26. PLATFORM RULES Different types of content ask for different types of imagery or copy. Don’t mass-post the identical social post on every social network.
- 27. LET IT BREATHE
- 28. LET IT BREATHE
- 29. WHEN YOU AREN’T ACTUALLY A PHOTOGRAPHER! UNSPLASHPIXABAYADOBE STOCK
- 30. DESIGN & INSPIRATION W H A T W E L O V E
- 31. THE NOUN PROJECT O V E R 1 M I L L I O N I C O N S
- 33. BEHANCE
- 34. GENERATING MOMENTUM F I N D A N D K E E P Y O U R A U D I E N C E
- 35. HASHTAGS 5 5 % 1 2 . 6 % Tweets with one or more hashtags are 55 percent more likely to be retweeted. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag.
- 38. TOP HASHTAG TIPS & TRICKS BUILD AROUND COMMUNITY BE AUTHENTICDO YOUR RESEARCH
- 39. BUILDING A CADENCE T O O L S T H A T M A K E I T E A S Y Buffer Hootsuite Later (Instagram only) Sprout Social Tailwind (Pinterest) BUILDING A CADENCE
- 40. COLLABORATION
- 41. Curate your social channels Brand consistency & voice Be true to your brand CONSISTENCY KEY TAKEAWAYS Short and sweet Good visual hierarchy Play with type, colors, spacing MAXIMIZE COPY Let your visuals be the thumb-stoppers SHOW, DON’T TELL
- 42. M O R E R E S O U R C E S F R O M S P A R K Creative Fitness Challenge Spark Blog Spark Playbooks GETTING STARTED
- 44. Q&A This is your chance! Use the chat box to ask us any questions you have about this presentation.
- 45. Share and Learn Chat in one thing that you learned in today’s webinar. Please complete our post-event survey. Your feedback really helps. Follow TechSoup on social media (FB, Instagram, LinkedIn, Twitter) Visit the TechSoup Blog at blog.techsoup.org
- 46. Join us for our upcoming webinars. 12/17 3 Ways Starting a Podcast Can Help Your Nonprofit Grow Archived Webinars: www.techsoup.org/community-events
- 47. FY20WEB10 - 10% off a TechSoup Course of Your Choice
- 48. Thank you to our webinar sponsor! Please complete the post-event survey that will pop up once you close this window.