Is your nonprofit looking to incorporate more design thinking in its projects? Are you confused about what a design thinking approach entails? This recording will help you learn the ins and outs of design thinking.

1. Design Thinking
101
July 24, 2018

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3. A Global Network
Bridging Tech Solutions
and Services for Good
Where are you on the map?
Countries Served TechSoup Partner Location NetSquared Local Group

4. Acclivity
Adobe
Alpha Software
Atlas Business Solutions
Atomic Training
Amazon Web Services
Autodesk
Azavea
BetterWorld
Bitdefender
Blackbaud
Bloomerang
Box
Brocade
Bytes of Learning
Caspio
CauseVox
CDI Computer Dealers
Cisco
Citrix
CitySoft
CleverReach
ClickTime
Closerware
Comodo
Connect2Give
Dell
Dharma Merchant Services
Digital Wish
Dolby
DonorPerfect
DocuSign
Efficient Elements
FileMaker
GoDaddy
GrantStation
Guide By Cell
Headsets.com
Horizon DataSys
HR Solutions Partners
Huddle
Idealware
InFocus
Informz
InterConnection
Intuit
JourneyEd
Litmos
Little Green Light
Mailshell
Microsoft
Mobile Beacon
NetSuite
Nielsen
NonProfitEasy
O&O Software
Okta
Quickbooks Made Easy
Reading Eggs
ReadyTalk
Red Earth Software
Sage Software
Shopify
Simple Charity Registration
Skillsoft
Smart Business Savings
Society for Nonprofit Organizations
Sparrow Mobile
Symantec
Tableau
TechBridge
Tech Impact
Teespring
Telosa
Tint
Ultralingua
Western Digital
Zoner

5. Explore our Nonprofit
Tech Marketplace
For more information, please visit
www.techsoup.org/get-product-donations
"We are an all-volunteer organization with
limited professional skills. Adobe's donated
technology is helping us present our story to
the public and to lenders in the format of a
much larger organization. With Adobe, we
are able to knock off a few of the "rough
edges" so that our story is front and center
instead of our technological limitations.
Thank you, Adobe!”
- Richard de Koster
Constitution Island Association, Inc

6. Presenters
Glenn Fajardo
Director of Co-Design Practice
TechSoup
Sima Thakkar
Online Learning Producer
TechSoup
Assisting with chat:
LaCheka Phillips
Associate Program Manager
TechSoup
Sima Thakkar
Online Learning Producer
TechSoup
LaCheka Phillips
Associate Program Manager
TechSoup
Glenn Fajardo
Director of Co-Design
Practice
TechSoup

7. Design Thinking?
Glenn Fajardo
Director of Co-Design Practice, Techsoup Global Network
July 2018

8. In this webinar...
YES
Exposure to basic concepts
A little Q&A
NO
Practice
Reflection
Feedback
Coaching

11. What is design thinking?

12. Design thinking can be
a powerful approach
that helps organizations
expand their horizons
of what is possible.
It creates deep empathy
and gets us out of the abstract debate
over ideas in meeting rooms,
to a place where we can collaboratively
create and test tangible concepts, faster.

14. It’s all about post-its, right?

15. It’s about process, right?

17. “You think you’re going
to become a master
chef in a single
webinar??”

18. Is Design Thinking the
solution to everything? No.

19. Use design (thinking) for
human, subjective
challenges.

20. An overview of Design Thinking

21. Focus on the
Human
Need
And how we might
help meet that need

22. Talk a little less…

23. Listen (and observe) a little
more

24. Make things tangible so we can learn
…and build a little more, quickly

25. “Doing” is often the best form of learning

26. Build to help others feel
what a new experience might be like

27. And get feedback quickly
So we can iterate & improve quickly

28. empathize
ideate
define
prototype

29. Iterating...
...not only the solution... ...but also how we see the
problem.
Image: Phandroid

31. Focus
Flare
empathize
define
ideate
prototype
test

32. EMPATHIZE
Understand from another person’s
point of view and experiences

33. try to get at what
people actually do
(not just what they say)

35. Often not as simple as
asking people what they want…

36. “I want
a dark,
rich,
hearty
roast.”

37. Formulating interview questions - rules of thumb
1. Don’t suggest answers or ask leading questions.
2. Ask open-ended questions. Don’t ask binary questions.
3. Focus on actual experiences. Don’t ask hypotheticals.
4. Ask about specific instances. Don’t say “usually.”
5. Keep questions as short as possible.
6. Don’t express “approval.” Do express “curiosity.”
7. Dig deeper. Keep asking, “why?” Keep saying, “tell me more.”
8. Be comfortable with silences.
9. Watch for inconsistencies and contradictions - they are often a source of
interesting information!
a. But don’t play “gotcha”

38. DEFINE
Problem Opportunity Statements
“How might we…”

39. • Human-centered
• Sense of possibility
• Broad enough so that there are a
wide range of solutions
• Narrow enough to provide useful
boundaries

40. Example:
Developing a HMW Design Challenge
(from Creative Confidence by Tom & David Kelley)

41. Original Problem:
Staff do not get expense reports in on time

42. Challenge too similar:
How might we get people to be more timely
with their expense reporting?

43. Challenge too narrow:
How might we use a smartphone app
to speed up expense reporting?

44. Challenge too broad:
How might we get people to
have more respect for deadlines?

45. Challenge just right:
How might we simplify the expense reporting process
so that people can complete it more quickly?

46. IDEATE

47. “Go wide” first
Don’t get too invested in the first idea!
Explore different concepts before deciding

48. Brainstorming rules
• Move fast!
• Get as many ideas out as possible!
• Some ideas should be crazy!
• No judgment in this phase!
• Build on others’ ideas!

49. PROTOTYPE
Simple simulations
of new experiences
Make it tangible

50. Force realistic thinking
about
how the user would interact with your idea
Concrete enough to…

51. as
QUICK & CHEAP
as possible

52. Prototype Examples

53. on YouTube: Prototyping for Elmo's Monster Maker iPhone App

58. Finding the part
that customers
are actually
excited about.
Analogous lesson from
startups: Most startups
die from a lack of
customers!

59. Try multiple options
Don’t get locked into the first idea!

60. Trial and error involves error

61. WARNING:
“I love it. Do you love it?”
…is a dangerous, dangerous approach.

62. What you think of your product with…
Do NOT confuse….
What customers think of your product

63. Example: “Date Test”

64. Do people really want what you have to offer?

65. Some prototype forms
•Models
•Storyboards
•Role play / conversational
•Diagrams

66. RESOURCES TO GET STARTED

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