How to crush your enterprise competition by John Coombs
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Are you startup with too little resources and time? Don't worry John Coombs of Rover explains how to crush your enterprise competitors at Tech Toronto October 2015 meetup
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How to crush your enterprise competition by John Coombs
- 1. How to Crush Your Enterprise Competition John Coombs @johnecoombs
- 3. The Startup Founder Advantage • Influence and Interest • Pace • Team Communication • Your Business is Your Life @johnecoombs - Rover
- 4. Get 5x From Every Employee Leverage software from startups hustling just like you! @johnecoombs - Rover
- 5. @johnecoombs - Rover Womp womp..
- 7. Startup Sales Hustle - Software Style 1.Prospect 2.Reach 3.Track 4.Close @johnecoombs - Rover
- 11. Follow-up and Close @johnecoombs - Rover
- 12. Bonus: SPY! http://sitealerts.com/ - track competitors buzzsumo.com - what is being blogged about and shared http://www.spyfu.com/ - your competitors’ paid search and keyword ads Many more! @johnecoombs - Rover
- 13. GO DO IT! John Coombs john@roverlabs.co @johnecoombs @roverlabsinc
Notes de l'éditeur
- Quick Intro - Me, Rover, what we do Focus - Many things ‘against you’ as a startup, but focus is on the advantages you have!
- Advantages stem from Hustle Hustle is not Sleeze or scamming as with these guys It is the ability to find fast and efficient ways to positive business outcomes, whether its press, sales, hiring, raising etc. many def’n’s of hustle, in fact its quite the buzzword I’m going to avoid cliches and highlight advantages you have and some specific techniques you can employ to get shit done and beat out your enterprise competitors
- Many ways you can have advantages - will touch on some high level concepts but then dig deeper in to some tangible tools you can use Influencers like to talk to innovators, founders, interesting people - not sales guys Pace - you can get things done faster Teams proximity to each other, coherent problem solving You live and breath your businesses
- I spoke to some high-level ways you can hustle But want to zero in on something tangible, will focus in on some practical actions you can take Specifically taking a look at sales/BD software and things like chrome extensions that can help you perform at 5x the output of what an enterprise business developer can achieve
- Remember, even today - most enterprise inboxes looks like this
- Yours can look like this! See those chrome extensions and inbox integrations with productivity software These allow you to get more productivity and more results
- Tools in your inbox can help you out prospect, connect, track and close customers faster and more efficiently than more traditional enterprise sales guys Important to try out different options and see what works for you Going to show you some of my favourite productivity software and chrome extensions that help optimize the sales process, just a few of the many available to you These will help you be super productive and efficient as you: prospect, reach out, track, follow up, close
- You can spend thousands on conferences and travel, flashy sales people with huge networks OR Identify your decision maker Get their contact info and get to them FAST
- Outreach: automate, personalize, variable text Boomerang: Sunday night blitz Twitter: personal connection on twitter, context
- Track/Understand: What are they interested in? How should i follow up? email opens, email clicks, use across site google analytics, sidekick, hubspot wistia - coupon example ‘hot’ video zones
- Salesforce, streak, crm Follow up is critical (think about the funnel 100->15->1), engagement events are key to great follow up Snooze!
- http://sitealerts.com/ - track competitors buzzsumo.com - what is being blogged about and shared http://www.spyfu.com/ - your competitors paid search and keyword ads
- Enterprise is catching up and getting wise, successful leaders and salespeople will/are embracing this culture Get out there and hustle and take advantage of these opportunities while you still can!