Jason Bailey of East Side Games presents What is your magic number
Jason Bailey of East Side games explains how to find the most important number to run and grow your company. He quickly goest through a bunch of usual metrics, shares why all analytical tools suck and the importance of finding the one number for your business that leads to success. He also goes through a couple of mistakes he made growing his business. Presented at Tech Vancouver Meetup March 2016 For videos of this presentation and more, visit our channel at: https://www.youtube.com/channel/UCDokAu_fcM5Jha1Dz8JnVNQ Follow us: Twitter: https://twitter.com/techvancouver Facebook: https://www.facebook.com/techvancouver Instagram: https://www.instagram.com/techvancouver Want to see presentations like this live? Join our the TechVancouver.org meetup group.
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Jason Bailey of East Side Games presents What is your magic number
- 1. What is your Magic Number? Jason Bailey @YVRJason
- 2. Ask the Right Questions. What are my Users doing? Why do people buy my shit? Why aren't people checking out? Where do my biggest payers come from? Only half of your Ad spend is working? Which Half? How many licks until I hit the chewy center?
- 3. Answerable and Actionable Where is the biggest drop off in my conversion funnel? Which keywords are producing users with the highest likelihood to convert? How many times does do people visit on average before they convert to a buyer? What % of users click on this button versus that button?
- 4. Out of the Box Solutions KISS Metrics Flurry/Kontagent/GA GOOG Anal About a million other magic beans that don't grow shit. Why I don't buy Viagra online (anymore).
- 5. Pot Fram and How to MOAR!
- 6. Pot Farm Example How does number of friends/neighbours affect retention rate? Monetization Rates? Is this where our magic lives? Step One: Define terms... What are we really asking?
- 7. Pot Farm Example How does number of friends affect Retention rate? Step One: Define terms... What time frame? How do you bucket friends? 1, 2, 5, 10, 50+? What is 'retention'? ARPU? ARPPU? ARPPDAU? ANOAIOA?
- 9. Apples to Apples Naturally there will be more that didn't make it... there are more of them... As a percent of users with X user count, what is their likelihood to become engaged compared with the overall number of users in that bucket?
- 10. Apples to Apples #friends= 0 1.28% 1 5.63% 2 7.45% 3 8.29% 4 10.59% 5 11.46% 6 11.03% 7 8.78% 8 10.00% 9 12.14% 10 14.83%
- 11. Apples to Apples
- 12. Apples to Apples Learnings... Overall Conversion Average = 7% Conversion for players with 4 or more friends was = 13% Conversion for players with ZERO friends was 1.28% and was by far the largest bucket, constituting 40% of total players.
- 13. Actionable and Measurable What can we do now? - Fake having that many friends? - Give them friends that play if they have none? - Highlight that they even have friends in the first place?
- 14. MOAR A/B = MOAR AWESOME or else you are fucking studip. Jason Bailey @YVRJason chickenhole@gmail.com do not send me any more nude selfies. appreciated.