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BW6
Concurrent Session 
11/7/2012 2:15 PM 
 
 
 
 
 
 
 

"Data Collection and Analysis for Better
Requirements: Just the Facts, Ma'am"
 
 
 

Presented by:
Brandon Carlson
Lean TECHniques, Inc.
 
 
 
 
 
 
 
 
 

Brought to you by: 
 

 
 
340 Corporate Way, Suite 300, Orange Park, FL 32073 
888‐268‐8770 ∙ 904‐278‐0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
Brandon Carlson
Lean TECHniques, Inc.
A self-proclaimed nerd, Brandon Carlson works for Lean TECHniques, Inc., an IT consultancy that helps
teams deliver high-value, high-quality products to market. Since starting his career in 1995, Brandon has
held positions ranging from developer to manager—and is still learning. Passionate about elevating the
performance of IT as a whole, he has helped numerous organizations from startups to Fortune 100
companies improve their product development and delivery systems. Brandon’s current interests include
data-driven product definition/development and professionalism in the world of software development. He
can be reached on Twitter and pretty much everywhere else on the web as “bcarlso”. Read his blog.
Just The Facts Ma’am
Data Collection and Analysis for Better
Products

About Me

Brandon Carlson
Lean TECHniques, Inc.
bcarlso@leantechniques.co
On the web: ‘bcarlso’

1
Hidden Constraints

A Turning Point

2
Houston: We
Have A
Quality
Problem

Scope of the Problem
• As of 2010, the average IT shop spent
about 27% of their software budget on
custom software development.

• About 1 in 8 shops spent more than 50%
of their software budget on custom
software development.

3
Friends, Romans, Countrymen, Lend me
a Buck

Friends, Romans, Countrymen, Lend me
a Buck

4
Stop Listening To Your Customers!

7 Spotlights
Seven factabulous
y
g
ways to get better
requirements

5
Play the
Nickel Slots
aka Little Bets

1

Observe First
Stalking > Talking

2
6
3

Web Analytics

App Instrumentation

log(sha1(currentUser, deviceId));

4
7
App Instrumentation
results = performSearch(searchString);
log( “Search:”
+ searchString
+ “R t
“Returned:”
d”

4

+ results.size() );

Split Test
Choose between
p
two options

5
8
6

Toggle Features

7

Enterprise Anthropology

9
7 Spotlights
• Nickel Slots
• Observe First
• Web Analytics
• Application Instrumentation
• Split Testing
• Toggle Features
• Enterprise Anthropology

7 Spotlights
• Nickel Slots
• Observe First
• Web Analytics
• Application Instrumentation
• Split Testing
• Toggle Features
• Enterprise Anthropology

10
Use the 7 Spotlights to
get the facts about what
y
your customers do...

...then combine that
with what they say

11
...to help you eliminate
waste and discover the
g p
right product.

The “Right” Product
• Reduced Market Risk
• Increased Customer Understanding
• “Good Enough” Features
• Hi h ROI
High
• Treasured

12
The “Right” Product
• Reduced Market Risk
• Increased Customer Understanding
• “Good Enough” Features
• Hi h ROI
High
• Treasured

just-the-facts@leantechniques.co

13
Questions?
bcarlso@leantechniques.co
@bcarlso

14

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Data Collection and Analysis for Better Requirements: Just the Facts, Ma'am

  • 1.           BW6 Concurrent Session  11/7/2012 2:15 PM                "Data Collection and Analysis for Better Requirements: Just the Facts, Ma'am"       Presented by: Brandon Carlson Lean TECHniques, Inc.                   Brought to you by:        340 Corporate Way, Suite 300, Orange Park, FL 32073  888‐268‐8770 ∙ 904‐278‐0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
  • 2. Brandon Carlson Lean TECHniques, Inc. A self-proclaimed nerd, Brandon Carlson works for Lean TECHniques, Inc., an IT consultancy that helps teams deliver high-value, high-quality products to market. Since starting his career in 1995, Brandon has held positions ranging from developer to manager—and is still learning. Passionate about elevating the performance of IT as a whole, he has helped numerous organizations from startups to Fortune 100 companies improve their product development and delivery systems. Brandon’s current interests include data-driven product definition/development and professionalism in the world of software development. He can be reached on Twitter and pretty much everywhere else on the web as “bcarlso”. Read his blog.
  • 3. Just The Facts Ma’am Data Collection and Analysis for Better Products About Me Brandon Carlson Lean TECHniques, Inc. bcarlso@leantechniques.co On the web: ‘bcarlso’ 1
  • 5. Houston: We Have A Quality Problem Scope of the Problem • As of 2010, the average IT shop spent about 27% of their software budget on custom software development. • About 1 in 8 shops spent more than 50% of their software budget on custom software development. 3
  • 6. Friends, Romans, Countrymen, Lend me a Buck Friends, Romans, Countrymen, Lend me a Buck 4
  • 7. Stop Listening To Your Customers! 7 Spotlights Seven factabulous y g ways to get better requirements 5
  • 8. Play the Nickel Slots aka Little Bets 1 Observe First Stalking > Talking 2 6
  • 10. App Instrumentation results = performSearch(searchString); log( “Search:” + searchString + “R t “Returned:” d” 4 + results.size() ); Split Test Choose between p two options 5 8
  • 12. 7 Spotlights • Nickel Slots • Observe First • Web Analytics • Application Instrumentation • Split Testing • Toggle Features • Enterprise Anthropology 7 Spotlights • Nickel Slots • Observe First • Web Analytics • Application Instrumentation • Split Testing • Toggle Features • Enterprise Anthropology 10
  • 13. Use the 7 Spotlights to get the facts about what y your customers do... ...then combine that with what they say 11
  • 14. ...to help you eliminate waste and discover the g p right product. The “Right” Product • Reduced Market Risk • Increased Customer Understanding • “Good Enough” Features • Hi h ROI High • Treasured 12
  • 15. The “Right” Product • Reduced Market Risk • Increased Customer Understanding • “Good Enough” Features • Hi h ROI High • Treasured just-the-facts@leantechniques.co 13