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Agile Implementation
11/17/2016 10:00:00 AM
The Past, Present, and Future of Scrum
Presented by:
Dave West
Scrum.org
Brought to you by:
350 Corporate Way, Suite 400, Orange Park, FL 32073
888--‐268--‐8770 ·∙ 904--‐278--‐0524 - info@techwell.com - http://www.stareast.techwell.com/
Dave West
Scrum.org
Dave West is the product owner at Scrum.org. Previously, as chief product officer
at Tasktop responsible for product management, engineering, and architecture,
Dave was instrumental in growing Tasktop from a services business into a VC-
backed product business with a team of almost 100. He led the development of
the Rational Unified Process (RUP) for IBM/Rational and then worked with Ivar
Jacobson running its North American business. Dave managed the software
delivery practice at Forrester research as VP and research director. He is a
frequent speaker and author of articles, reports, and his book, Head First Object-
Oriented Analysis and Design.
© 1993-2016 Scrum.org, All Rights Reserved
by Scrum.org – Improving the Profession of Software Development
Past, Present & Future
Dave	West
CEO	/	Product	Owner	Scrum.org
Dave.West@scrum.org
@Davidjwest
© 1993-2016 Scrum.org, All Rights Reserved
Who am I and what are we going to talk about
Agenda
1. The Past
2. The Current
3. The Future
2
DaveWest
Product Owner / CEO Scrum.org
Dave.West@scrum.org
@DavidJWest
© 1993-2016 Scrum.org, All Rights Reserved3
Our Genesis…
Experimentation
The	New	New Product	
Development	Game
Manifesto	for	Agile	
Software	Development Founded	2001
Founded	2004Founded	2009
© 1993-2016 Scrum.org, All Rights Reserved
Improving the profession of
software development
© 1993-2016 Scrum.org, All Rights Reserved
1,146,000+ Assessments	Taken
10,000+ Professional	Scrum	
Product	Owners
3,000+ Professional	Scrum	
Developers
70,000+ Professional	Scrum	
Masters
The Home of Scrum
90% Agile	Teams	Use	Scrum
167 Professional	Scrum	
Trainers
Over	59,000	Taught
Americas,	Europe,	
Africa,	Oceania	&	Asia
© 1993-2016 Scrum.org, All Rights Reserved
Because of You – Scrum has Reached the Age of 21
6
> 12M Doing	Scrum	everyday
100+ Books	with	Scrum	in	
the	title
Over	500,000	trained	
on	Scrum
Scrum	Guide	is	free	to	
use	by	anyone
Scrum forms the basis of the
majority of Agile approaches
© 1993-2016 Scrum.org, All Rights Reserved
The Past
The Rise of Agility and Scrum
Life can only be understood backwards, but it must be
lived forwards.
Soren Kierkegaard
7
© 1993-2016 Scrum.org, All Rights Reserved
Let me take you back 21 years…
8
© 1993-2016 Scrum.org, All Rights Reserved
The Software Crisis…In the 80’s
9
The non linear nature
of software
development was
driving teams mad !
By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=1403039
© 1993-2016 Scrum.org, All Rights Reserved
The drive to a different way of working..
• Built in instability – clear goal but
nothing else – no detailed project
plan
• Self organizing teams –
Autonomy, pushing the limits,
cross functional
• Overlapping development phases
– iterations
• Multi-learning – Learn by doing
• Subtle control – Minor process
controls
• Organizational transfer of learning
© 1993-2016 Scrum.org, All Rights Reserved
Empirical Process Control
DefinedProcess
Control
© 1993-2016 Scrum.org, All Rights Reserved
Which approach makes more sense for software ?
12
Activity
….
Activity
1
Activity
2
Problem IN Out IN SolutionOut
Problem
Experiment
IN
Solution
Role A Role B Role X
Team
Repeat
© 1993-2016 Scrum.org, All Rights Reserved
Scientific Method
• Ask a question
• Research it
• Construct a hypothesis
• Test your hypothesis by doing an
experiment
• Learn from your results
• Iterate until happy
13
• Got a problem to solve
• Do some requirements analysis
and design
• Decide on a solution
• Build some software
• Deploy and measure your success
• Iterate until happy
Traditional Applied to Software
And don’t waste your time doing big chunks of work!
© 1993-2016 Scrum.org, All Rights Reserved
What should you maximize for ?
© 1993-2016 Scrum.org, All Rights ReservedOct 1995
© 1993-2016 Scrum.org, All Rights Reserved16
Scrum Framework
© 1993-2016 Scrum.org, All Rights Reserved
• Learning = business value
• Speed is vital for learning
• Failure is a key part to learning
• Team must be empowered to learn
• Business must be part of the solution
• Team must have all the skills to deliver the experiment
And…
• Impossible to prescribe a prescriptive process
• Inspection and adaption through transparency is key
Implications of doing Scrum
© 1993-2016 Scrum.org, All Rights Reserved
The Present
What is really happening with Scrum and
Agile ?
Nowadays people know the price of everything and the
value of nothing.
OscarWilde
18
© 1993-2016 Scrum.org, All Rights Reserved
Software is increasingly the most important organizational commodity
19
© 1993-2016 Scrum.org, All Rights Reserved
Agile adoption is growing too
20
Agile is the new
normal for building
software
And Scrum is the
standard approach
to Agile
© 1993-2016 Scrum.org, All Rights Reserved
And the results are promising..
21
© 1993-2016 Scrum.org, All Rights Reserved22
But when Agile fails…
© 1993-2016 Scrum.org, All Rights Reserved23
The Reality of Scrum Is…
Water Scrum Fall
© 1993-2016 Scrum.org, All Rights Reserved
Enterprise Agility is Disappointing
The need for large scale organizational Agility through
Scrum product development is largely unfilled.
Scrum Adoption approaches:
1. Subsume Scrum within the traditional organization
2. Paste an Agile approach on top of the current
organization, intermingling cultures.
3. Gradually and incrementally change traditional
culture into an Agile organization.
Exceptions are
organizations that
have done this the
hard way, through
continuous
improvement on their
own.
24
© 1993-2016 Scrum.org, All Rights Reserved
What we have learnt from the Assessments
• Scrum Masters is 10 times more
popular than the other assessments
» Everyone wants to be a master
• Mechanics of Scrum are becoming
universal but many have forgotten
the reason why we do it
» Inspection and adaption
» The values are forgotten
• Self directed, managed teams still
seems beyond most people
» Want to be a specialist doing a job they
are told to do
• Product ownership is a universal
problem
» Seems to be an IT role
» Not focused on value, but instead
requirements
• Scrum Master does not seem to be
empowered to drive change or even
support it
» Limited support by executives
» Can not make things happen
25
© 1993-2016 Scrum.org, All Rights Reserved
Issues we hear from our community
At the Macro Level
• Business is does not care about
Agility
• Legacy software gets in the way of
our Agility
• Cost is more important than value
• Outsourcing and other
organizational models stop us
• Rewards are based on following a
process
• Risk is to avoided at all costs
At the Micro Level
• I can’t get access to the tools needed
to deliver in an Agile way
• I have to create documents for
compliance
• The customer expects a detailed
plan
• The customer does not want
software frequently
• We don’t have a PO, SM or the right
people to deliver software
26
© 1993-2016 Scrum.org, All Rights Reserved
The Future
Building on today and driving the future
Act the way you’d like to be and soon you’ll be the way
you’d like to act
Bob Dylan
27
© 1993-2016 Scrum.org, All Rights Reserved
What the community is focused on
• Better measures to drive better understanding and
improvement
• A focus on values and professionalism
• Scaling Scrum for multiple teams
• Putting in place an Agile product delivery organization
28
© 1993-2016 Scrum.org, All Rights Reserved
How can we
separate the
valuable from the
wasteful?
29
Direct Evidence
© 1993-2016 Scrum.org, All Rights Reserved30
Measure Outcomes. Measure Direct Evidence.
Release frequency
Release Stabilization
CycleTime
InstalledVersion Index
Usage Index
Innovation Rate
Defect Density
Revenue per Employee
Product Cost Ratio
Employee Satisfaction
Customer Satisfaction
© 1993-2016 Scrum.org, All Rights Reserved
Released 7th of July:Values Added…
Professional Scrum is MORE than knowledge
• COMMITMENT
dedicated to delivering working software
• FOCUS
on what is the most important
• OPENNESS
frequently inspecting through delivering
• RESPECT
cross-functioning, self-organizing team
• COURAGE
we admit we do not know everything
31
“Scrum Values” Illustration
© 1993-2016 Scrum.org All Rights Reserved
© 1993-2016 Scrum.org, All Rights Reserved32
One ScrumTeam doing work
© 1993-2016 Scrum.org, All Rights Reserved33
Scrum Framework
© 1993-2016 Scrum.org, All Rights Reserved34
Nine ScrumTeams doing work
© 1993-2016 Scrum.org, All Rights Reserved
Nexus™
© 1993-2016 Scrum.org, All Rights Reserved
Scrum is a Key Part of ANY Scaling Strategy
• Building on the success
of Scrum at the team
level
• Adopting
methodologies such as
SAFe, LeSS
© 1993-2016 Scrum.org, All Rights Reserved37
Time for a new
approach to
enterprise Agility
© 1993-2016 Scrum.org, All Rights Reserved38
Time is right for
Scrum Studio
© 1993-2016 Scrum.org, All Rights Reserved
Traditional Software
Development Organization
• Traditional hierarchical structure based on:
» evolved best practices
» functional structure
• PMO based project initiation, funding,
planning and management
Agile Software Development
• Networked structure of products, unique
services, and services shared with
traditional organization.
• Value based management
• Rapid delivery of increments of
functionality
• Modern software practices and tools
• Scrum based
39
Scrum and Agility Crippled By Shared Culture
© 1993-2016 Scrum.org, All Rights Reserved
Completely	Separate	from	Existing	IT	organizations
Scrum Studio1. Agile	Culture
2. Product-oriented
3. Planning	through	Operations
4. All	services	and	administration	provided
5. Onboarding	qualified	products
6. Value	based	measurement	and	management
7. Persistent	team	and	tribal	culture
8. Consistent,	practice	driven	development
9. Modern,	proven	tool	sets	and	infrastructure
10. Professional	software
© 1993-2016 Scrum.org, All Rights Reserved
Improving the profession of
software DELIVERY
41
© 1993-2016 Scrum.org, All Rights Reserved
Closing
42
“Success in management requires learning as fast as
the world is changing.”
-Warren Bennis
© 1993-2016 Scrum.org, All Rights Reserved
Thank
You
43

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The Past, Present, and Future of Scrum

  • 1. AT1 Agile Implementation 11/17/2016 10:00:00 AM The Past, Present, and Future of Scrum Presented by: Dave West Scrum.org Brought to you by: 350 Corporate Way, Suite 400, Orange Park, FL 32073 888--‐268--‐8770 ·∙ 904--‐278--‐0524 - info@techwell.com - http://www.stareast.techwell.com/
  • 2. Dave West Scrum.org Dave West is the product owner at Scrum.org. Previously, as chief product officer at Tasktop responsible for product management, engineering, and architecture, Dave was instrumental in growing Tasktop from a services business into a VC- backed product business with a team of almost 100. He led the development of the Rational Unified Process (RUP) for IBM/Rational and then worked with Ivar Jacobson running its North American business. Dave managed the software delivery practice at Forrester research as VP and research director. He is a frequent speaker and author of articles, reports, and his book, Head First Object- Oriented Analysis and Design.
  • 3. © 1993-2016 Scrum.org, All Rights Reserved by Scrum.org – Improving the Profession of Software Development Past, Present & Future Dave West CEO / Product Owner Scrum.org Dave.West@scrum.org @Davidjwest
  • 4. © 1993-2016 Scrum.org, All Rights Reserved Who am I and what are we going to talk about Agenda 1. The Past 2. The Current 3. The Future 2 DaveWest Product Owner / CEO Scrum.org Dave.West@scrum.org @DavidJWest
  • 5. © 1993-2016 Scrum.org, All Rights Reserved3 Our Genesis… Experimentation The New New Product Development Game Manifesto for Agile Software Development Founded 2001 Founded 2004Founded 2009
  • 6. © 1993-2016 Scrum.org, All Rights Reserved Improving the profession of software development
  • 7. © 1993-2016 Scrum.org, All Rights Reserved 1,146,000+ Assessments Taken 10,000+ Professional Scrum Product Owners 3,000+ Professional Scrum Developers 70,000+ Professional Scrum Masters The Home of Scrum 90% Agile Teams Use Scrum 167 Professional Scrum Trainers Over 59,000 Taught Americas, Europe, Africa, Oceania & Asia
  • 8. © 1993-2016 Scrum.org, All Rights Reserved Because of You – Scrum has Reached the Age of 21 6 > 12M Doing Scrum everyday 100+ Books with Scrum in the title Over 500,000 trained on Scrum Scrum Guide is free to use by anyone Scrum forms the basis of the majority of Agile approaches
  • 9. © 1993-2016 Scrum.org, All Rights Reserved The Past The Rise of Agility and Scrum Life can only be understood backwards, but it must be lived forwards. Soren Kierkegaard 7
  • 10. © 1993-2016 Scrum.org, All Rights Reserved Let me take you back 21 years… 8
  • 11. © 1993-2016 Scrum.org, All Rights Reserved The Software Crisis…In the 80’s 9 The non linear nature of software development was driving teams mad ! By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=1403039
  • 12. © 1993-2016 Scrum.org, All Rights Reserved The drive to a different way of working.. • Built in instability – clear goal but nothing else – no detailed project plan • Self organizing teams – Autonomy, pushing the limits, cross functional • Overlapping development phases – iterations • Multi-learning – Learn by doing • Subtle control – Minor process controls • Organizational transfer of learning
  • 13. © 1993-2016 Scrum.org, All Rights Reserved Empirical Process Control DefinedProcess Control
  • 14. © 1993-2016 Scrum.org, All Rights Reserved Which approach makes more sense for software ? 12 Activity …. Activity 1 Activity 2 Problem IN Out IN SolutionOut Problem Experiment IN Solution Role A Role B Role X Team Repeat
  • 15. © 1993-2016 Scrum.org, All Rights Reserved Scientific Method • Ask a question • Research it • Construct a hypothesis • Test your hypothesis by doing an experiment • Learn from your results • Iterate until happy 13 • Got a problem to solve • Do some requirements analysis and design • Decide on a solution • Build some software • Deploy and measure your success • Iterate until happy Traditional Applied to Software And don’t waste your time doing big chunks of work!
  • 16. © 1993-2016 Scrum.org, All Rights Reserved What should you maximize for ?
  • 17. © 1993-2016 Scrum.org, All Rights ReservedOct 1995
  • 18. © 1993-2016 Scrum.org, All Rights Reserved16 Scrum Framework
  • 19. © 1993-2016 Scrum.org, All Rights Reserved • Learning = business value • Speed is vital for learning • Failure is a key part to learning • Team must be empowered to learn • Business must be part of the solution • Team must have all the skills to deliver the experiment And… • Impossible to prescribe a prescriptive process • Inspection and adaption through transparency is key Implications of doing Scrum
  • 20. © 1993-2016 Scrum.org, All Rights Reserved The Present What is really happening with Scrum and Agile ? Nowadays people know the price of everything and the value of nothing. OscarWilde 18
  • 21. © 1993-2016 Scrum.org, All Rights Reserved Software is increasingly the most important organizational commodity 19
  • 22. © 1993-2016 Scrum.org, All Rights Reserved Agile adoption is growing too 20 Agile is the new normal for building software And Scrum is the standard approach to Agile
  • 23. © 1993-2016 Scrum.org, All Rights Reserved And the results are promising.. 21
  • 24. © 1993-2016 Scrum.org, All Rights Reserved22 But when Agile fails…
  • 25. © 1993-2016 Scrum.org, All Rights Reserved23 The Reality of Scrum Is… Water Scrum Fall
  • 26. © 1993-2016 Scrum.org, All Rights Reserved Enterprise Agility is Disappointing The need for large scale organizational Agility through Scrum product development is largely unfilled. Scrum Adoption approaches: 1. Subsume Scrum within the traditional organization 2. Paste an Agile approach on top of the current organization, intermingling cultures. 3. Gradually and incrementally change traditional culture into an Agile organization. Exceptions are organizations that have done this the hard way, through continuous improvement on their own. 24
  • 27. © 1993-2016 Scrum.org, All Rights Reserved What we have learnt from the Assessments • Scrum Masters is 10 times more popular than the other assessments » Everyone wants to be a master • Mechanics of Scrum are becoming universal but many have forgotten the reason why we do it » Inspection and adaption » The values are forgotten • Self directed, managed teams still seems beyond most people » Want to be a specialist doing a job they are told to do • Product ownership is a universal problem » Seems to be an IT role » Not focused on value, but instead requirements • Scrum Master does not seem to be empowered to drive change or even support it » Limited support by executives » Can not make things happen 25
  • 28. © 1993-2016 Scrum.org, All Rights Reserved Issues we hear from our community At the Macro Level • Business is does not care about Agility • Legacy software gets in the way of our Agility • Cost is more important than value • Outsourcing and other organizational models stop us • Rewards are based on following a process • Risk is to avoided at all costs At the Micro Level • I can’t get access to the tools needed to deliver in an Agile way • I have to create documents for compliance • The customer expects a detailed plan • The customer does not want software frequently • We don’t have a PO, SM or the right people to deliver software 26
  • 29. © 1993-2016 Scrum.org, All Rights Reserved The Future Building on today and driving the future Act the way you’d like to be and soon you’ll be the way you’d like to act Bob Dylan 27
  • 30. © 1993-2016 Scrum.org, All Rights Reserved What the community is focused on • Better measures to drive better understanding and improvement • A focus on values and professionalism • Scaling Scrum for multiple teams • Putting in place an Agile product delivery organization 28
  • 31. © 1993-2016 Scrum.org, All Rights Reserved How can we separate the valuable from the wasteful? 29 Direct Evidence
  • 32. © 1993-2016 Scrum.org, All Rights Reserved30 Measure Outcomes. Measure Direct Evidence. Release frequency Release Stabilization CycleTime InstalledVersion Index Usage Index Innovation Rate Defect Density Revenue per Employee Product Cost Ratio Employee Satisfaction Customer Satisfaction
  • 33. © 1993-2016 Scrum.org, All Rights Reserved Released 7th of July:Values Added… Professional Scrum is MORE than knowledge • COMMITMENT dedicated to delivering working software • FOCUS on what is the most important • OPENNESS frequently inspecting through delivering • RESPECT cross-functioning, self-organizing team • COURAGE we admit we do not know everything 31 “Scrum Values” Illustration © 1993-2016 Scrum.org All Rights Reserved
  • 34. © 1993-2016 Scrum.org, All Rights Reserved32 One ScrumTeam doing work
  • 35. © 1993-2016 Scrum.org, All Rights Reserved33 Scrum Framework
  • 36. © 1993-2016 Scrum.org, All Rights Reserved34 Nine ScrumTeams doing work
  • 37. © 1993-2016 Scrum.org, All Rights Reserved Nexus™
  • 38. © 1993-2016 Scrum.org, All Rights Reserved Scrum is a Key Part of ANY Scaling Strategy • Building on the success of Scrum at the team level • Adopting methodologies such as SAFe, LeSS
  • 39. © 1993-2016 Scrum.org, All Rights Reserved37 Time for a new approach to enterprise Agility
  • 40. © 1993-2016 Scrum.org, All Rights Reserved38 Time is right for Scrum Studio
  • 41. © 1993-2016 Scrum.org, All Rights Reserved Traditional Software Development Organization • Traditional hierarchical structure based on: » evolved best practices » functional structure • PMO based project initiation, funding, planning and management Agile Software Development • Networked structure of products, unique services, and services shared with traditional organization. • Value based management • Rapid delivery of increments of functionality • Modern software practices and tools • Scrum based 39 Scrum and Agility Crippled By Shared Culture
  • 42. © 1993-2016 Scrum.org, All Rights Reserved Completely Separate from Existing IT organizations Scrum Studio1. Agile Culture 2. Product-oriented 3. Planning through Operations 4. All services and administration provided 5. Onboarding qualified products 6. Value based measurement and management 7. Persistent team and tribal culture 8. Consistent, practice driven development 9. Modern, proven tool sets and infrastructure 10. Professional software
  • 43. © 1993-2016 Scrum.org, All Rights Reserved Improving the profession of software DELIVERY 41
  • 44. © 1993-2016 Scrum.org, All Rights Reserved Closing 42 “Success in management requires learning as fast as the world is changing.” -Warren Bennis
  • 45. © 1993-2016 Scrum.org, All Rights Reserved Thank You 43