16 Ingredients of a Successful SaaS Company

2. Customer Acquisition
• Customer is King
• Customer On-
boarding
Follow KISS (Keep it
Simple Silly)
• Automate Customer
On-boarding Process
• Make your registration
page pleasing
• Offer Attractive &
Affordable
Subscription Plans

3. Freemium is Best
• Try before you buy (
Freemium) is Sexy
• All the rest of the
products around offer
freemium
• Analyse if freemium
could work for you
• Plan what your free
plan gotta offer
• Extend free Trial for
prospects

4. Freemium Analytics
• Keep an eye on your
trial Conversions
• Understand who is the
potential customer
• Predict the revenue for
the next month,
quarter
• Understand the
problems of non-
engaging customers

5. Subscription Management
• Identify the Pricing
Plans
• Analyse and increase
the adoption rate of
your pricing plans
• Offer attractive
pricing model
• Choose the best
charging frequency
• Make sure you have
plans to cater for
various segments of
your targeted
segments

6. Recurring Billing
• Analyse and increase
the adoption rate of
your pricing plans
• Offer attractive
pricing model
• Choose the best
charging frequency
• Make sure you have
plans to cater for
various segments of
your targeted
segments
• Incorporate Dunning
• Discounts & Coupons

7. SaaS Security
• RBAC – for granular
access control
• Security in all layers
• Data Security Policies
• Security against
Subscription Plans
• Adhering to OWASP
security Guidelines
• Support for Single
Sign On
• API Security
• SSO & Open Auth

8. Database Isolation • Size database per
customer?
• Targeted Domain
• Schema level
customizations
• Price of your product?
• No. of prospective
customers you are
targeting?
• Average usage
concurrency
• Usage Pattern
• Collaboration
between customers

9. • White Labelling
• Language Preference
• Support for custom
fields
• Customizable
business policies
• Email templates
• Workflow
Customization
• Billing Customization
• Master data
Manipulation
Customizability
&
Configurability

10. • Integratibility is the
key influencer in SaaS
adoption
• Provide Extension &
hooks to integrate
other Apps
• Be independent on
Technology via APIs
• REST & XML Support
Integratibility
&
Extendibility

11. • More the Product Self
Serviceable, the less
cost, effort, churn will
be.
• Keep it Silly & Simple
• Supportive
Documentation
• Customer success
driven
• Identify Customer
needs and automate
Self Servicing

12. • Build distributed, SOA
based architecture
• Scale as and when
needed
• Analyse & understand
the product Demand
• Implement effective
Caching, CDN etc
• Identify Potential
performance
bottlenecks and
address it
Performance, Scalability & Availability

13. • Automate backup
Process
• Keep Customers
informed about
Planned Maintenance
• Do Maintenance on
Off Hours
• Check for Redundancy
• Learn from Service
outages
• Test, Test,Test & Test
Operations & Maintenance

14. Pick the Perfect Cloud• Pricing
• Expertise
• Reliability
• Financial Stability
• Easy Manageability
• Customer Support
• Transparency

15. • Provide support for
customizing email
messages
• Support for Multi
Language
• Support for
configuring dispatch
details such as SMTP,
port no., etc
• Support for Dynamic
Place Holders
Automate Messaging

16. • Identify the right
candidates for WF
• Automate the
Business Process
• Provide Customizable
Process Flows
• 0% Hardcode
• Be ZERO dependant
on IT Folks
• Empower Business
Users with the power
of WF Designers
Dynamic Workflows

17. • % of Active & Inactive
Trial Customers
• % of Paid Customers
• Identify the Potentials
Customers
• Identify Cross Selling
& Upselling
Opportunities
• Predict the LTV &
ARPC(U)
• Predict MRR
Business Analytics

18. Presented by
Ilyas. F, Technical Evangelist, http://www.techcello.com