Jan Horsager (Alexandra Institute)

Click to edit Master title style

Innovation among innovators

…a comic book and an institute

Click Horsager
Jan to edit Master title style

Head of Communications at The Alexandra Institute

Bachelor in journalism fra DJH i 1993
Dansk VVS
Børsen – the business daily
Danisco, Group Communications
De 3 Stiftstidender og JydskeVestkysten
Computerworld og PC World
Nykredit – Business development and IT
Computerworld

Corporate Journalism

Beyond Spin
The Power of Strategic Corporate Journalism
Markos Kounalakis, Drew Banks, Kim Daus

Using the principles of journalism to establish corporate credibility.

As with the free press in this new world, credibility is the only
currency a corporation has with its shareholders, custormers,
suppliers, partners and employees.

Click Alexandra Institute
The to edit Master title style

Research-based User-driven Innovation
End-users

Created to facilitate public/private cooperation

National certified technological service provider

Non-profit organization
Innovation
Application-oriented research institute

Business’s Researchers

80 employees in 9 Labs at Katrinebjerg in Aarhus og ITU in CPH

Partners - Ecosystem

Dissemination…

…doesn’t need to be boring

Neither does print publications in 2012

The internet is not always the solution

But the right alignment sparks innovation

Click toupon a time
Once edit Master title style

A few sketches of IOT prototypes surronded
by local building landmarks startet the proces

Storytelling innovated

…no need to go title style
Click to edit Masteroverboard

As with the free press in this new world, credibility is the only
currency a corporation has with its shareholders, customers,
suppliers, partners and employees.

Succes…?

You need:

Ideas

Ressources

Riskability

Innovating dissemination

• We need to develop the
storytelling and formats
for dissemination of
academic research

• We need to create
ecosystems of knowledge
and succes stories for
private/public collaboration

Click to edit Master business
Innovation is our title style

• A unique framework for ICT
clustered within 300 km
• Approx. 100,000 employees
within the sector
• 8 universities
• 7 science parks
• 9 independent R&T Institutes
(GTS)
• Fast work and residence
permits to foreign IT
specialists.
• No. 1 in the world on IT
infrastructure - IDC Information
Society Index (2010)
• Top 3 in the world on
Networked readiness for 4
consecutive years (WEF 2009-
2010

Katrinebjerg environment
CORPORATE SECTOR

Multi disciplinary
environment
Geographically
joint environment
Extensive
public/private cooperation
RESEARCH EDUCATION

Inhabitants at Katrinebjerg

Research and education 90+ companies:
• Aarhus University • Bang & Olufsen
• Aarhus School of Business • Mjølner Informatics
• The School of Architecture • Vestas Wind Systems
• The Engineering College • Liwas
• Goalref
• Computer Science • The Specialists
• Computer Engineering • 43D
• Information Technology • Google
• Multi-media • Vmware
• Information Studies • …
• Media Studies • INCUBA Science Park
• IT-bachelor • Aarhus Entrepreneurship Centre
• ….

Katrinebjerg partners
CORPORATE SECTOR

 Central Denmark Region  INCUBA Science Park
 City of Århus  Aarhus Entrepreneurship
Centre
 Central Denmark IT  Innocamp Katrinebjerg
Council  It-forum Central Denmark
 Innovation Lab Ltd.
 Real-Estate Company, Multi disciplinary  Alexandra Institute Ltd.
Subsidiary of Aarhus environment
University Research
Foundation Geographically
joint environment
 The Government
Extensive
public/private cooperation
LOCAL PUBLIC SECTOR RESEARH & EDUCATION

Unique selling points of Katrinebjerg

• World-class research in computer science

• Highly innovative IT businesses

• Long tradition for collaboration
– Businesses, research, users

• Multidisciplinary teams
– Computer science, engineering, information- and media studies,
anthropology/field studies, industrial design /art, business
understanding

Click to edit areas Aarhus University ..
Research Master title style

• Human Computer Interaction
– Interaction design
– Participatory design / user-driven innovation
– Hypermedia
• Industrial design and ICT
• Anthropology and ICT
• Business understanding and ICT

Click to edit Master titlebusinesses
Highly innovative IT style

• Aarhus / Denmark has a large number of innovative
businesses
• Involved in a large number of research- & innovation
projects with universities (and Alexandra)

Alexandra Institute Ltd.

• Application-oriented research institute
• Pervasive computing
• Non-profit organization
• National certified technological service provider

• Created to facilitate public/private cooperation
– at Katrinebjerg
– in the region
– in Denmark

Click to edit Master User-driven Innovation
Research-based title style

Innovation in cooperation with:
End-users
• Researchers:
the latest knowledge
Business’s:
a commercial approach
End-users: Innovation
applicable results

Based on multi-disciplinary teams
Business’s Researchers

Click to edit Masterthe ecosystem
Key elements in title style

• Partnering with businesses, organisations and institutions

• Funding from public R&D

• Selling services and products

• Funding from The National Technology Service Programe

Phases in research-based innovation: ?
Click to edit Master title style $

Moti- Idea Research Developmen Product
vatio gene and t developme
n - innovation project nt
ratio project
n

Spin-
offs

Click to another perspective
…from edit Master title style
Universities, Enterprises....

Ideas Certified
R&D R&D with Business
Technological
project patners developmen
t Service

.....SMV

Project model

Research project

Theme1 Theme 2 Theme 3
Development project

Concrete results
Case 1

Prototypes of IT systems
Case 2
Design

Case 3 Competence development

Research results

Focus areas Alexandra

• Pervasive healthcare
• Interactive spaces
• New ways of working
• Advanced visualization and interaction
• Software systems
• It-security
• Business understanding
• Pervasive positioning
• Smart cities

Knowledge at work

Innovation need partnerships and ecosystems
based on collaboration among competiors,
private companies and public institutions and
a lot more….

…..it all starts with local engagement wich
is then fueled by local engagement….

….think global act local


jan.horsager@alexandra.dk

Jan Horsager (Alexandra Institute)

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