5 Things We Learned from Our Biggest Mistake
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The document outlines 5 things a marketing agency learned from making a mistake with a client relationship. The lessons are: 1) Over-deliver on work beyond the scope, 2) Act as a leader the client can rely on, 3) Educate clients on processes, 4) Maintain open communication, and 5) Regularly share progress and results with clients. The agency emphasizes the importance of client relationships and learning from mistakes to improve services and build trust.
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5 Things We Learned from Our Biggest Mistake
- 1. 5 THINGS WE LEARNED FROM OUR BIGGEST MISTAKE B Y T E C H A D V O C A T E G R O U P
- 2. THERE'S A LOT YOU CAN LEARN FROM A MISTAKE. But a mistake should always be an opportunity for growth. As people, we strive to be better than we were the day before. As a small agency in Baton Rouge, Louisiana, we are working to be better than we were an hour ago.
- 3. WELL, GUESS WHAT? WE MADE A MISTAKE. NOTHING CRAZY. BUT ENOUGH TO DAMAGE AN IMPORTANT RELATIONSHIP.
- 4. CLIENT RELATIONSHIPS ARE ONE OF THE BIGGEST, MOST IMPACTFUL ASPECTS OF OPERATING AN AGENCY.
- 5. A S W E S A I D E A R L I E R , W E M A D E A M I S T A K E , A N D L E A R N E D F I V E T H I N G S F R O M I T : SO HOW DO YOU BUILD TRUST?
- 7. TO INFINITY& BEYOND THE SCOPE OF WORK. Be realistic about what you can do, but always be on the lookout for ways to help the client that's not in your proposal.
- 8. IT'S IMPORTANT TO LET THEM KNOW YOU NOTICE THESE THINGS AND YOU KNOW IT COULD BE BETTER. YOU BROUGHT IT TO THEIR ATTENTION, AND THAT BUILDS TRUST.
- 10. YOU CAN DO WHAT THEY CAN’T. The client considers you an expert in the field. Prove them right and give them confidence in your ability to take charge and lead. Too often do we lean on the client for help. While it’s important to get their direction, it’s also important to make sure they aren’t pulling all the weight.
- 11. THINK ABOUT IT LIKE YOU’RE IN THE WOODS WITH A GUIDE YOU HIRED BECAUSE THEY SAID THEY KNOW THE AREA LIKE THE BACK OF THEIR HAND. HALFWAY THROUGH THEY LOOK AT YOU AND SAY, “I THINK WE ARE LOST.” DON'T DO THAT.
- 12. NUMBER 3: SHARE KNOWLEDGETECH ADVOCATE GROUP
- 13. EXPLAIN YOUR PROCESS & EVERYTHING ELSE. There’s an old saying that, “Everyone likes to eat sausage, but nobody wants to see how it’s made.” Well, with clients, they want to see how it’s made. Make sure there are touch points throughout every project that brings the client in and explains to them what is going on.
- 14. IT’S IMPORTANT THEY UNDERSTAND WHAT YOU’RE DOING. ALWAYS EDUCATE CLIENTS ON WHAT'S GOING ON, BECAUSE YOU CANNOT EXPLAIN TO SOMEONE HOW THE BOUDIN IS MADE IF THEY DON’T EVEN KNOW WHAT IT IS.
- 16. THE MOST IMPORTANT PART OF ANY RELATIONSHIP Marriages, raising children, owning pets - communication is essential. Check in on clients, talk to them, ask about their lives outside of work. Treat it like a relationship with a close friend or family member.
- 17. BE A HUMAN. THESE ARE PEOPLE YOU’RE GOING TO BE INTERACTING WITH VERY CLOSELY FOR MONTHS AT A TIME. THERE ARE PEOPLE BEHIND ALL THE BUSINESS, AND PEOPLE VALUE GOOD COMMUNICATION.
- 18. NUMBER 5: SHOW & TELL TECH ADVOCATE GROUP
- 19. SOMETHING IS BETTER THAN NOTHING. Communicate, lead and show the client progress and results. “150 people opened the newsletter we sent out, 50 clicked the link and went to the website.” This is good, but not groundbreaking. However, it is showing progress that's producing results.
- 20. 50 CLICKS ISN’T A LARGE NUMBER, BUT IT’S MORE THAN ZERO. BY COMMUNICATING SMALL WINS LIKE THIS TO THE CLIENT, YOU PROVIDE A TOUCHPOINT THAT BUILDS ON THE RELATIONSHIP AND SHOWS THEM THAT WHAT YOU’RE DOING IS WORKING.
- 21. WHEN IT COMES TO INTERACTING WITH CLIENTS, THERE ARE MANY OPPORTUNITIES FOR THINGS TO GO RIGHT OR WRONG.
- 22. SOMEONE HAS TO LEAD; SOMEONE HAS TO BE AN EXPERT, AND SOMEONE HAS TO BE THE MORE OBSERVANT.
- 23. SOMETIMES, THIS FALLS ON AN AGENCY For agency and client alike, it’s important to remember that while you both work in different places, you’re working on the same thing. You’re part of the same team, and you both want to do a good job.
- 24. MOST IMPORTANTLY, YOU’RE GOING TO MAKE MISTAKES. LEARN FROM THEM. GROW. MAKE SURE THEY DON'T HAPPEN AGAIN.
- 25. BECAUSE, IF YOU WALK AWAY FROM A MISTAKE WITHOUT EVOLVING... IT’S NO LONGER A MISTAKE.
- 26. IT'S A FAILURE.
- 27. W E A R E T E C H A D V O C A T E G R O U P 2 2 5 - 4 4 2 - 3 1 5 8 I N F O @ T E C H A D V O C A T E G R O U P . C O M THANKS FOR READING.