The ABC's of building your brand
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A presentation the covers the basic of Branding, with some tools and examples. Special emphasis on USP (unique selling proposition)
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The ABC's of building your brand
- 1. The ABC’s of Branding Tom McMillian Techtao, LLC
- 10. The way you keep the promise is Performance The way you express the promise is Personality Your Brand
- 13. Essence
- 16. Branding
- 18. “ Truth perceived is the only truth there is.” Tom Ireland
- 19. Advocacy Engine [integrated marketing] Educate Listen Provide value website.com (Database entry point) Awareness Thinker Preparation Trial Loyalty Advocacy Moderated Discussion Boards Thinker Preparing Trial Ongoing Relapse Social Media websites (e.g. Facebook fan page) Interactive Tools Advocacy Packaging Advertising Public Relations Social Media Professional Trade Packaging SEO - SEM