An impression of our 2012 event. Also available as an iBook. Visit our website www.tedxbrainport.nl

1. Brainport
TEDxBrainport
Making the Future Tuesday, June 5th 2012
Evoluon, Eindhoven
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2. TED & TEDxBrainport
TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in
1984) as a conference bringing together people from three worlds: Techno-
logy, Entertainment, Design.
TEDxBrainport is an unique look behind the scenes of one of the world’s most creative and innovative
regions. High-quality speakers from within and outside the Brainport region will enlighten your brain
with inspiring talks and performances. Our humble ambition is to provide you with new insights and to
trigger your imagination, hopefully creating a positive impact on your work or private life.
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3. About TED and TEDx
What is TEDx?
About TEDx, x = independently organized event. In the spi-
rit of ideas worth spreading, TEDx is a program of local,
What is TED?
self-organized events that bring people together to share a
TED is a nonprofit organization devoted to Ideas Worth TED-like experience. At a TEDx event, TEDTalks video
Spreading. TED has grown to support those world-changing and live speakers combine to spark deep discussion and
ideas with multiple initiatives. The annual TED Conference invi- connection in a small group. These local, self-organized
tes the world's leading thinkers and doers to speak for 18 mi- events are branded TEDx, where x = independently organi-
nutes. Their talks are then made available, free, at zed TED event. The TED Conference provides general gui-
TED.com. dance for the TEDx program, but individual TEDx events
are self-organized. (Subject to certain rules and regula-
Started as a four-day conference in California 25 years ago,
tions.) Website: www.ted.com/tedx
TED speakers have included Bill Gates, Al Gore, Jane
Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Ni-
lekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende
and UK Prime Minister Gordon Brown.
The annual TED Conference takes place in Long Beach, Ca-
lifornia, with simulcast in Palm Springs. TEDGlobal is held
each year in Oxford, UK. TED's media initiatives include
TED.com, where new TEDTalks are posted daily, and the
Open Translation Project, which provides subtitles and inter-
active transcripts as well as the ability malesuada lectus. Sus-
Id for any TEDTalk to be
translated by volunteers worldwide. pendisse potenti. Etiam fe-
Follow TED on Twitter, or on Facebook.
Website: www.ted.com
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4. About TEDxBrainport
Who?
A group of individuals, each part of a renowned company
or institute in the Brainport region, but driven by personal
What is TEDxBrainport?
enthusiasm about TEDx.
A unique look behind the scenes of one of the world’s most
creative and innovative regions. High-quality speakers from
within and outside the Brainport region will enlighten your
brain with inspiring talks and performances. Our humble am-
bition is to provide you with new insights and to trigger your
imagination, hopefully creating a positive impact on your
work or private life.
When and where?
TEDx Brainport will take place on June 5th 2012 from
13.00-22.30 at the Evoluon, Eindhoven. The exact program
and timetable will be announced later.
Why?
Id malesuada lectus. Sus-
Because we want to share the region’s creative, inspiring fe-
pendisse potenti. Etiam
and innovative power with the world. One of the world’s top
technology regions Brainport is a breeding ground for inno-
vation and the home for many electronic companies and
world-class knowledge and research institutes. Design is al-
so in the DNA of the Eindhoven region. Eindhoven is a city
of innovation and creativity, a fact proven by the numerous
innovative products invented, developed and manufactured
in Brainport.
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5. About Brainport region
Eindhoven
The heart of Brainport is the Eindhoven region. The majori-
ty of the technology companies and the research institutes
Top technology region Brainport Eindhoven Region is a bree-
are located within a 40-kilometre radius around Eindho-
ding ground for innovation and the home base for compa-
ven. But Brainport Eindhoven Region's geographic bounda-
nies, and world-class knowledge and research institutes.
ries are difficult to define. Brainport Eindhoven Region is a
The growing concentration of top technology and knowledge
network economy with numerous partnerships across regi-
industry is closely connected with the very diverse manufac-
onal boundaries and international frontiers. The triangle
turing industry in the region. Brainport Eindhoven Region de-
Eindhoven - Louvain - Aachen (ELAt) for instance is an im-
vises and manufactures the technology of the near future,
portant knowledge area.
the technology that contributes to a safe, green, and caring
society and to the sustainable economic development of the Companies
Netherlands.
Among the numerous innovative and renowned knowledge
and research institutes are: Philips, DAF, ASML, VDL, FEI
Company, TomTom, Eindhoven University of Technology,
TNO Industrie en Techniek, Design Academy Eindhoven,
PDE Automotive, High
Tech Campus Eindhoven,
Brainport Eindhoven Region, the world's most intelligent High Tech Automotive
community! Campus, and Holst
Centre.
"Brainport Eindhoven Region is a model for a new way Sus-
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thinking about cooperation and regional development" tem-
nisl, cursus bibendum pus nec. Aliquam at turpis
Louis Zacharilla, chairman of the Intelligent Community Fo-
rum. Tap to see slideshow
Brainport Eindhoven Region can call itself the 'Intelligent
Community of the Year 2011'. Some 400 cities and regions
throughout the world competed for this title that was ultimate-
ly awarded by the Intelligent Community Forum (ICF) inter-
national think tank to Brainport Eindhoven Region last June
in New York.
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6. Great ideas can make
the future. Be part of it!
As our economy moves into a new arena, we all need to be
more innovative and the new currency will be creativity and fin-
ding new products and services. At TEDxBrainport 2012, we
will be looking for the next big, bordering on crazy idea for
humanity. And we are offering you an exciting opportunity to
be associated with this important annual event.
Being a funding partner
TEDxBrainport partnerships offer the possibility for corpora-
tions to become a part of
TED’s global culture of innovation. Being a TEDxBrainport
partner means building lasting relationships, engaging with
the future, asserting yourself as a visionary corporation and
engaging with an elusive yet valuable audience of over 400
passionate, open-minded people in your community. Sus-
Id malesuada lectus.
pendisse potenti. Etiam fe-
By supporting us, you will become part of the global TEDx
community, sharing our vision of spreading worthwhile ideas
to make a better world. You can help us taking TEDxBrain- Slide to view some impressions. Tap to view fullscreen.
port to the next level by becomming a partner. Contact Joep
Brouwers. 1 van 20
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7. TEDxBrainport
Making the future
Tuesday, June 5th 2012
00:30 pm - 11:30 pm
Evoluon, Eindhoven
There are many challenges in the world today.
Hunger and disease continue to affect large parts of the developing world.
Financial instability is halting progress in developed countries.
We're running out of resources and changing the natural world in ways we don't totally understand.
How can we make a better future?
Discover the next big bordering-on-crazy ideas for humanity at TEDxBrainport 2012!
The Brainport Eindhoven Region is one the world's most intelligent communities.
So we want you to tell us what developments in science, technology, art, design or entertainment
will be the key to making the world a healthier, safer and more sustainable place for everyone to live in.
Help us make the future!
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8. TEDxBrainport 2012 questions
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lus. Id malesuada lectus. Suspendisse potenti.
Slide to view the questions
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9. Speakers Modera
t
Valerie or
Fris-
Health; Can we cure the sick?
sen Rogier van der Heide
Energy; Can we power our planet?
The right to create, and the reward of it
Michael Braungart
Give P a chance! Yuri van Geest
The quantified self: within 20 years no doctors needed
Jeremy Rifkin
Leading the way to a third industrial revolution Paul Verstegen
(Jeremy Rifkin will join us through a video message.) Robotica & health
Michiel van der Kley Fons-Jan Luijten & Rob Coenen
The most convenient energy supplier: you! Connecting generations through technology
Caroline Hummels
Carlo vd Weijer
Take the first person perspective to transform together
Future mobility with brains
Dmitry Gelfand & Evelina Domnitch
Quantum sensitivity Food; Can we feed the world?
Arne Hendriks
The incredible shrinking man - Downsizing the human speci-
Safety; Can we protect our planet?
es to better fit the Earth
Vacuum Gabriëlle Barros Martins
Audiovisual aerial performance Capturing and collecting the moment before eating and drin-
Walter Belgers king
Privacy and security, a lost cause Kjeld van Bommel
Jalila Essaïdi Making the food of the future
Exploring boundaries by piercing barriers Gertjan Meeuws
Jeffrey van der Veer Indoor farming
Safety through leadership Hans Steenbergen
Egbert-Jan Sol Foodtrends 2020: The shift from global to local
Chemergy: creating another ASML in Brainport 2Solo
Eindhoven light city rap
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10. Experiences 1/2 YouTube
Food experience
Eating is all about awareness and behaviour. When we know
Augmented Reality Photoshoot
Dutch Rose Media
everything about the proces and the farmer, we are more consi-
Care Robots
Stichting Smart Homes ous of what what food is good for us. And we eat just as much
Common Optical Picture
DITTS as we need, so spoil less.
Exhibition De Slimste Regio
Brainport Development Don’t waste Food
Exhibition The Beautiful Brain
Continium Catering
Hutten Catering
iSuc & Dominator robots
Fons-Jan Luijten & Rob
Keukengeweld
Coenen
Light for Health and Well-being
Philips Light & Health Slide to view slideshow. Tap to view fullscreen
Venture
Marbling
AlexP
Memory Vapor
Evelina Domnitch & Dmi-
try Gelfand
Morphing Cutlery
Jeffrey Braun
Movie: Evoluon
The future of the past
Movie:
Id The Incredible Shrinking
malesuada lectus. Sus-
Man
pendisse potenti. Etiam fe-
Negative Illumination
Zhiyan Zheng
Robot collection
Albert van Breemen
Troops in full battle dress
Royal Netherlands Army
Ultrasound Imaging
Philips Healthcare
Valence
Sint Lucas Antwerpen &
Universiteit Antwerpen & Augmented Reality Photoshoot
Holst Centre
1 van 27
Vertebrae
Philemonne Jaasma
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11. Experiences 2/2
Watch 2Solo on YouTube Watch the Collidor show on Vimeo
Watch the TEDxBrainport playlist on YouTube
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12. Organizing committee Remco Smulders
Brainport Development
Peter Barratt Jones
Rethinking Group Freddy Snijder
Visionscapers
Ester Bolkestein
TU Eindhoven Koen Snoeckx
Holst Centre
Joep Brouwers
Brainport Development Sabine Swinkels
Rethinking Group
Jan van Buul
Rethinking Group Arthur Turksma
triptic
Astrid van Deelen
Brainport Development Monique de Wit
intoconferences
Hein van Duivenboden
Van Duivenboden Groep Bert Jan Woertman
High Tech Campus
Vivian van Gaal
Reversity
Eindhoven
Natalija Gnezdova
Orange Trail Digna Yuen
Rethinking Group
Detlef la Grand
WOID
Ilona van Hoof
Evoluon
Peter Kentie
Eindhoven365
Jon Klinkhamer
Rethinking Group
Id malesuada lectus. Sus- pen-
Karin Mastenbroek
disse potenti. Etiam felis
ROOD maakt verbinding nisl,
Hanneke van den Nieuwenhof
Capital D
Colin O'Neill
Pyramidion
Frank Ponjeé
Point.M
Brigitte Rijshouwer
Rijshouwer Communicatie
Matty Salimans
Brainport Development
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13. Special Thanks to
About the venue
Albert Mendelewski
Photographer The Evoluon was a gift from Philips at it's hometown
AV partners
Audiovisuele middelen Eindhoven at it's 75th jubileum in 1966 and was an
science museum. Since 1999 this landmark, the
Bart Notermans
Photographer symbol of the innovative and ambitious Brainport re-
Hutten Catering
Catering
gion, is in use as an congres centre and event loca-
tion. However, it is not just its exterior that is so stri-
Collider
Surround projection king. Thanks to the professional team's extensive
Dominic van Buul
Movie maker experience in organising top conferences and spe-
cial events, the Evoluon has attained the Benelux's
Eindhovens Dagblad
Newspaper
highest possible rating, the '5 hammers'. There are
Evoluon
The venue very few other conference centres in the Nether-
Frankwatching
Webblog lands that have been awarded this top accolade.
Glance & Vision
Outdoor advertising
Hallo040
Webmagazine
Julian van Buul
Digital media
Julien Mier
DJ
Keukengeweld
Catering
Id malesuada lectus. Sus- pendisse potenti. Etiam felis nisl, cursus bibendum tempus nec.
Linda Hakeboom
Interviews at turpis tellus.
Aliquam Id malesuada lectus. Suspendisse potenti.
Ming, Yip, Tom, Kiki Mees
Our moviestars
Pronorm
Projections
Qbengo
Wayfinding Besides the Philips Hall and dome, the Evoluon of-
fers several rooms for organising trainings, educa-
Ross Palmer
English Language Services
tions or workshops.
Shift 040
Online platform
STRP
Festival
Studio040
Broadcasting
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14. TEDxBrainport Speakers
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15. Speakers Energy
YouTube YouTube Jeremy Rifkin is the author
of The New York Times best
selling book "The Third In-
dustrial Revolution".
@JeremyRifkin
Michael Braungart is the Michiel van der Kley designs
YouTube
founder and director of furniture. After having won a
(EPEA) Michael Braungart contest of local Nepalese pa-
played a substantial role in per producing companies in
the development of the Crad- 2007, his attitude towards
le to Cradle® design con- producing stuff for the sake
cept. of stuff changes.
YouTube Carlo van de Weijer is VP for
Intelligent Transport Sys-
tems within TomTom and
part-time director of the Stra-
tegic Area Smart Mobility at
TU/Eindhoven.
@carlovdweijer
Dmitry Gelfand and Evelina
Domnitch create sensory im-
mersion environments that
YouTube merge physics, chemistry
and computer science with
uncanny philosophical practi-
ces
Swipe to view some impressions of the speakers
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16. Speakers Safety
Jalila Essaïdi is a BioArtist Walter Belgers is an ethical Jeffrey van der Veer serves
who uses Biology and the computer hacker by profes- as a Battery commander. Af-
Life Sciences as an artistic sion and by way of life. As a ter the Afghanistan mission
medium. Her artwork is hobby, he opens locks wit- he provides lectures at the
about the recognition of the hout using the key. Nijmegen Radbout Universi-
transience of matter. ty.
YouTube YouTube
YouTube
Egbert-Jan Sol is managing
director of TNO Industry in
Eindhoven.
YouTube
Vacuum A performance YouTube
about beauty ideals. Or is it
just fresh meat….. wrapped
in plastic?
Swipe to view some impressions of the speakers
1 van 26
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17. Speakers Health
Caroline Hummels is intri- YouTube Rogier van der Heide is Vice
gued by designing, studying President & Chief Design Of-
and communicating about ficer van Philips
opportunities for people to Lighting. Rogier focuses on
change their lives. innovation-led design.
@chummels_tue @rogiervdheide
YouTube YouTube Yuri van Geest specializes in
mobile Internet, biotech, sin-
gularity and visions of the fu-
ture.
@vangeest
YouTube Paul Verstegen is managing
two research topics about
robots, where people play an
important role.
Fons-Jan Luijten & Rob Coe-
nen won the student pitch
with their; Connecting gene-
rations through technology.
YouTube
Swipe to view some impressions of the speakers
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1 van 28

18. Speakers Food
Arne Hendriks’ project "The YouTube
Incredible Shrinking Man" –
an investigation on the possi-
bilities to downsize the hu-
man species.
@nextnature
YouTube
Hans Steenbergen is co- YouTube Kjeld van Bommel has been
founder and editor in chief at working for TNO since 2006,
Food Inspiration. where he currently focuses
@Hanssteenbergen on the development of vari-
ous innovative food proces-
sing technologies.
Gertjan Meeuws is convin-
ced that the way we are pro-
ducing our food today, won't
be a sustainable solution for
feeding the world of tomor-
row. @PlantLab
YouTube
Gabriëlla Barros Martins YouTube
The Dagboek Eten & Drin-
ken, was born from a curiosi-
ty to integrate an artificial ha-
bit next to a daily routine to
visualize food.
Swipe to view some impressions of the speakers
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19. TEDxBrainport Our Audience YouTube
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20. Our Audience connected
Slide to see connections
1 van 18
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21. Thank you Spreading ideas
TEDxBrainport 2012 was an amazing day, thanks mainly to TEDxBrainport is all about spreading ideas:
you. Your enthusiasm, energy and positive attitude played a
big part in making yesterday’s event a success. Of course, it • We can help you organize a "TEDx[YourOrganization]".
couldn’t have happened without all the speakers, experien- Contact Arthur Turksma
ces, volunteers, media partners, suppliers and sponsors, so • You can help us taking TEDxBrainport to the next level by
a big thanks to everyone! becomming a partner. Contact Joep Brouwers
We hope you enjoyed all the talks and experiences. Was the- • This iBook is brought by you by Detlef La Grand from
re one that particularly inspired you? Please let us know on Woid. And is part of the TEDxBrainport People Connector,
facebook or twitter. Most of the talks are already online, so a concept to connect people via social media around
you can watch them again to relive the evening. Remember events, organisations and other matters. Feel free to con-
to spread the ideas! Watch tact Detlef with any remarks or questions.
As you may know, TEDxBrainport is an independently organi-
zed event under license from TED. TED requires us to ask
you to fill in a short questionnaire about the event, and we TEDxBrainport 2012 was co-created by
are also keen to hear your reactions. Please follow this
link and fill in the questionnaire. Brainport Development • Rethinking Group • triptic • CapitalD
• Eindhoven365 • Evoluon • High Tech Campus • Point.M •
Well that’s it for now. Until next year! Orangetrail • Pyramidion • Reversity • Rijshouwer Communi-
catie • ROOD maakt verbinding • TU/e • Van Duivenboden
The organizing party of TEDxBrainport Groep • Visionscapers • WOID
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22. Mentions TEDxBrainport Links
triptic Website TEDxBrainport.nl
Dutch Technology Week Facebook fanpage
Frankwatching Twitter @tedxbrainport
Shift040 TEDxBrainport storify
Eindhovens Dagblad Flickr photo group
Coopcreation YouTube playlist
Geeft je ruimte
Eindhoven dichtbij
Brainport
EMRG
Ted
Cursor
Livestream
Errin
Tikfout
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