Digipak analysis

1. Bold, eye catching colours
compliment each other as well as
catching your eye if in a store. The
red hair and lips could portray
Rihanna as a sexual object; thus
following the Male Gaze theory.
The shot of Rihanna fills the
cover. This is because it is her
face, name and brand that sells
the music.
The inside cover matches the actual
CD and continues to follow the
colour scheme of the album.
The cover compliments
the album title ‘Loud’ as
the colours on the cover
can be described as
loud.
This part is written by
Rihanna personally and it
explains what each song
means to her
The images are provocative
and further follow the Male
Gaze theory. On the other
hand, to the images, she is
wearing white which often
conveys innocence or purity.
The back over
follows the pink
theme and
compliments the
rest of the CD. The
typography is the
same as the ‘Loud’
on the cover which
keeps consistency.

2. The ‘Loud’ promo poster matches the
CD cover. The photo is the same as the
CD, as well as the font and letter
spacing.
It promotes the lead single of the
album as well as having it’s
release date.
At the bottom in a smaller font it has
twitter.com/rihanna which promotes her
social media which will release future tour
dates.

3. The ‘R’ on the top left of the digipak
dominates the cover and is clearly the
album name (due to it being by R-Kelly). The
album is primarily black and red, with two
images of him as the back cover and one of
the inside sleeves. This colour scheme
suggests a love album.
The bottom left has the album names and
and image of him holding a towel or shirt over
his shoulder showing his muscles – possibly
representing his masculinity. The background
colouring looks like clouds, again, giving it a
heavenly feel.
The top middle image depicts R-Kelly
performing. He is posing
looking up as if he is thanking god
for what he does for a living. The
lighting also adds a heavenly feel to
the image. There are also no props
that shouldn’t be there showing to
be an original artist.
The middle image is another
big ‘R’ but in a circle. This is a
way to show where the CD
goes.
The image on the bottom
right is another silhouette of
of him and apparently it is
from another album. This
would represent that he is
staying true to his music, and
not selling out to reach a
larger audience.

4. The P!nk Greatest Hits digipak is
bright and bold, promoting the artist
and making the album stand out. The
main photos from the cover (those
not included in the lyric booklet) are
edited to be grey and match with the
background of the cover.
The bright pink/grey colour
scheme follows throughout the
digipak.
The lyric book strays
slightly from the main
colour scheme but is
still along the same
lines.

5. Muse: Black Holes and Revelations The red and blue contrast on the
cover makes it visually appealing to
the potential customers.
The cover does not feature Muse
themselves and this conforms to
the Muse insistence that the music
is more important than the band
image.
The bold typography used for the logo is recognisable for
fans and it is easy to read for people who are just looking
for new music.
The inside of the digipak is
fairly minimalistic. The
orange font stands out
against the patterned
black background
Mars features behind the CD
space which follows the
theme of the digipak.