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- 1. Super Social Media Mastery By Tegan Alexis Darnell
- 2. Today… • To tweet or not to tweet... Which Social Media platform is right for you? • What do you want to achieve? Can you keep it up? • Who is going to monitor the site? Who can post? • Why write a social media policy? • How do you create "social capital" so that you get a "return on your investment"?
- 3. Why Social Media? • Engagement and PR • Join the dialogue • Service delivery • Developing relationships, etc. The possibilities are endless….
- 4. Creating “the willing”… • Educate! • Minimise risk with good policy • Use it! • Show good examples!
- 5. What do I use? • Twitter • Youtube • Facebook • Blogspot • Tumblr • Google+ • Pinterest • Linkedin
- 6. Social Media Reach (Au) % Reach Twitter % Reach Blogger Wikipedia Youtube Facebook 0 10 20 30 40 50 60 70 80 Social Media in Australia (Source: Burson-Marsteller)
- 7. The thing about Twitter is… http://blog.marginmedia.com.au/Our- Blog/bid/83708/Australian-Internet-and- Male Social-Media-Statistics-May-2012 Female
- 9. Social Media cultures and communities Facebook Twitter Connecting with people you know Connecting with strangers Posts are not as time-sensitive Posts extremely time-sensitive Local news/events Better for national/global Posts can be fairly wordy Limited to 140 characters Emphasis on deep connections Emphasis on follower counts Complex functionality Simple functionality More difficult to use Easier to use Has replaced email and IM for many Has replaced RSS for many Solomon, 2011, p28
- 10. Watch your Language! “Do I sound like a person?” “If I was a person, what do I do or say to make people like/follow/friend/share/retweet me?”
- 11. Risks • Somebody might post something about us that is not true • Somebody might post something about us that IS true • We might offend someone • We might breach our privacy agreements • We might waste time on something that doesn’t work
- 12. Pour yourself a cup of concrete • Be honest and upfront about problems and concerns customers or clients have. • Respond! Respond! Respond! • Write a social media policy or guideline to frame and guide posts and protect staff • Don’t post people’s private information • Something in your library was not successful? Boo hoo. What did you learn?
- 13. For Best results: • Set goals! • Post regularly (twice a week, once a day?) • Respond a.s.a.p! • Use visuals
- 14. For best results (cont.) • Dedicate someone to the role who knows social media inside out • Share, Like, and Friend. (Follow, Favorite, and Retweet) etc. • Bank some serious social capital – Remember the 20:80 ratio rule
- 15. This is what 20:80 looks like… 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35
- 16. The nitty gritty • Don’t reinvent the wheel - Find an example of policy you like and use it! • Allow staff to post in a personal or a professional capacity (within guidelines) • Restrict access to institutional accounts so you always know who it is who is posting.
- 17. AT UQ • Lib Inform session • Facebook Insights Metrics Tricks… • Facebook group to propose posts • Social Media guidelines based on Qld State government policy • Image use guidelines • Sharing with attribution.
- 18. Before…
- 19. 6 months later…
Notes de l'éditeur
- […] “promotional strategies must be social in nature, aimed at starting conversations instead of simply treating our users as a captive audience.” Mathews 2009, p2“whether you like it or not, your organisation, its products, services, industry, staff or latest initiative is being discussed on social media.” Griffin 2011, p661
- “The total number of FB users in Australia is reaching 11670960 and grew by more than 782140 in the last 6 months. http://www.socialbakers.com/facebook-statistics/australia”, on 3 Oct 2012Twitter has over 500 million registered users, but just 140 million active users (compared to Facebooks’ 950 million active users and probably over 2 billion registered users) http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/“If your library can only be in one place online, Facebookshould be it. Ideally, however, your library should maintain an active presence at least on Facebook and Twitter. They are very different social instruments with different strengths. Find the best fit for your library based on the demographics you are trying to reach and your library’s goals.”Solomon 2011, p14.