2. Summary: Main Themes
• Better Experience and Better Product:
1. UX Improvements: home screen, Siri visual effect, Map, Notif, Global Search,
sidebar/toolbar, watch face compilation/sharing (简化呈现,多用/分用)
2. X-Device: easy of use, privacy, better together – tap to connect, secure-camera/TV,
iphone/TV, iphone/watch, iphone/airpod (易用安全)
3. Social Focus: easier to attend what you care and more responsive, better expressiveness -
pin conversation, thread highlight, inline reply, selective notif, visual cue on header, and
more memoji(关注和表达)
4. Uniqueness: above and beyond – Pencil/Scribble elevate handwrite input, Airpod deliver
accel/gyro assisted surround sound, Carkey promise UWB future(极致体验)
• Better Life: exercise better, sleep better, and live safer – new workout type, sleep
routine, covid-19 hand-wash assistance, rebrand to Fitness (营造生活体验)
3. Summary: Main Themes
• Privacy Emphasis: clear principles built in from the start of Apple process – Apple
sign-in, location blur, visual cue of use indicator, privacy report on each app (信任第一)
(distinguisher to Android, Google/Facebook ad agents not happy about it and vocal
against it already)
• Strengthen Dev-Ecosystem: strive for best Apple experience –
1. easier to share and consume app experience with minimum overhead: App Clip
(易用易分享)
2. perf-per-watt, common architecture, unified developer experience:
Catalyst/universal-app, Rosetta2/transition, native iOS/iPad app
• 特性趋同明显,很多借鉴安卓并改进增强,极力传达苹果还在创新
• 使用体验/隐私安全/开发生态是主要关注领域
• 投资重点是统一开发生态:工具支持2019年启动,架构和应用市场在2021年计划完成
4.
5. Main UX Updates:
• Widgets
• Picture in Picture
• App Library
• Home Screen Hidden
iOS 14 More Like Android
iOS updates Home Screen
with new visual feeling.
Most of the functions are
the same with Android but
iOS makes them more
exquisite in looking.
Video Source: Youtube
WWDC 2020 Special Event Keynote — Apple
7. Compact Incall Design
iOS 14 uses a new compact
incall interface when the
device is not locked.
This will make the user
undisturbed from their current
activities.
This interaction is for all
scenarios when the screen is
not locked but not only for
some Apps.
8. Privacy
YELLOW: Some apps
are using MIC.
Green: Some apps are
using Camera.
iOS 14 introduce its
Privacy protection in a
separate speech (as
other companies did).
Location Access, Photo
Access and using
Camera/MIC are the
aspects strengthened.
计划给用户显示应用详细的广告跟踪信息对广告不
利,据报道已经有多个广告代理联合表示不满
9. Siri and On-device Translation
Immersive user experience with new design
On-device translation brings secure translation
Horizontal screen designed as a
translator which supports 11
languages (online and offline).
也提供了专有的翻译模式
10. Apps Experience
Improvement
• Message – Support “Pin to Top”, “Mentioned”, seems like WeChat outside China.
• Map – Localized in different places. EV charging supported in the US, and avoiding
restriction suggestions in some cities such as Paris or Beijing.
• CarPlay & CarKey with BMW – Follow BMW solution with wireless Charging and
One-button Engine. You can share the digital keys within you family.
提到后面计划使用UWB技术增进体验,估计会
利用UWB的定向和测距能力来提高用户体验
11. App Clips (Not ready for Beta yet)
Video Source: Youtube
WWDC 2020 Special Event Keynote — Apple
Demo from WWDC
Similar idea with Mini Program or
Quick App.
The entrances can be NFC tag, QR
codes, Safari, Message and Maps.
Apple Pay and Apple Account can
be linked to App Clips, and
developers can directly use them
for their clips.
App Library will show app clips in
the top. This is also a attraction for
developers to join.
体验和谷歌的快应用类似,苹果定位上更多着墨
于用户的体验提升和苹果帐号/支付的集成,谷
歌的定位上宣传更多对开发者的好处 – 试用体验
12. First Week User Experience Issues with iOS 14
• More Stable than iOS 13 first beta version, but there are obvious stuck when
unlocking the device after the device is locked for a period. Maybe this is affected
by lots of widgets on Home screen.
• When the screen is full of apps and widgets, it is hard to group an app from the
other screen. It will mess up the screen if moving an app in this way.
• Back touch is not optimized to the best situation. It is too sensitive to be active. It
is easy to get some screenshots if you pick it up and put it on a table.
• The number of widgets is small, and the widget currently will not refresh in real
time.
• The power consumed faster, but acceptable for Beta version.
13.
14. iPadOS 14
Make iPad More Productive
• Designed for iPad
• Over 1 million apps designed
just for iPad
• SideBar
• Productive design for Photos,
Notes and Files.
• Drag & Drop
• Natural behavior for large screen
• Compact Design
• Same design in iOS 14 but better
experience with large screen.
• Universal Search
• The entrance to any content
15. Scribble
• Combine the advantages of handwriting and printing.
• OCR technology application, but need more
verifications on the actual usecases.
• This feature will be the killer feature of iPad with
future evolutions.
Killer features with Apple PencilAutomatic Conversion Combined Language Easy to Use Cross Applications
宣称是任何可以打印输入的都可以无缝使用
手写输入, 软件方面这是大会的一大亮点
16. AirPods Updates
• AirPods becomes an important
intermediary across devices. The audio
will stream automatically between
devices with proper playing.
• Spatial Audio makes Pro feature. The
algorithms can adjust the effect with
the user’s positions. Have a try with
firmware 2D27 and
https://www.youtube.com/watch?v=r-
ZqYdw7f14
Spatial Audio (AirPods Pro only)
Automatic Switching
和目前其它市场产品的差异化在于:会利用耳
机和设备上的Accel/Gyro自动调整声场的定位,
从而减少移动带来的干扰
17.
18. watchOS 7 – Focus on Health
• Over 20,000 apps on app store for watchOS. Watch Face opens more for developers to design and share
• Bike route is supported on watchOS 7 like iOS 14.
• One more workout added: Dance.
• App renamed: Fitness.
19. Sleep Scenario
• The connection between watchOS and iOS.
• The shortcut in iPhone will help you to setup a bedtime routine.
• The watch will record your sleep time and wake up yourself with suitable alarm.
• The watch will do a analysis of your sleep by micro-movement sensing.
23. Useful Features to Developers
Activity Zone
Recognition
Face recognition
(work with
iPhone)
Adaptive Lighting
Adjust the right
color of light
with the right
time.
24. Picture in Picture
• Scenario 1: Using workout apps and watching the live
news.
• Scenario 2: Check your backyard when watching a
movie.
手机上P-in-P支持移出屏幕再拉回来的体验,不是关键场景,但nice-to-have
25.
26. Big Sur – New Design More Like iOS/iPadOS
• New icons design, combined with iOS design (flat) and classic mac design (Skeuomorphism).
• New added control center which is similar to the control center of iOS
• Widgets design is the same as iOS 14
• Some apps perform the new features on iOS 14: Message and Map.
27. Safari – the Biggest Update Ever
Fast Loading Personal Background Privacy Protection Extensions
Safari also support page translation from Big Sur. It is trying to catch up with Chrome in all aspects.
28. Will macOS be the Next iPadOS?
Both notification bar and control
center are designed suitable for touch
Mac Catalyst makes developer easily
develop app for both iPad and Mac.
29. iOS Becomes the Center of Apple OSs
• From WWDC 2020, it seems that iOS has been the center of all of five OSs.
• Automatic audio switch: iOS+iPadOS+macOS+AirPods
• Sleep Scenario: iOS+watchOS
• Home Scenario: iOS+HomeKit+tvOS
• Most of the new features or designs will be reflected on iOS 14 first: compact
design, wind down mode, picture in picture, message and map improvements.
1. 2019苹果明确澄清不会统一操作系统,但会致力于统一开发体验
2. 现在随着架构的统一(ARM),开发体验的统一变得更加容易(iOS原生应用在MacOS上可以直接
运行),据报道,开发体验的统一计划在2021年完成
3. 触屏设计在macOS应用的采用变得容易,预测有触摸屏支持的新macOS品类呼之欲出
4. 完成架构迁移以后,不排除后续如果微内核/组建式技术成熟,操作系统统一的议题被重新提出来