We discuss the do's and don'ts of digital signage and how to use it effectively as both advertising space and a revenue generator.

1. The Do’s and Don’ts
of Using Digital
Signage

2. Think It Through
Don’t just think “That’s cool, let’s give it a go!”
Make sure of the following:
Do you really need digital signage? Considering what you
want it for, will it be done easier and more effectively by
using digital signage?
Ensure you know you can use it in a way that brings you a
good ROI. If you want to know how to get started on
using digital signage to generate income, read our blog
post: Digital signage as a revenue stream

3. No Time For Downtime
You’ll need to ensure that your digital signage is never left
in downtime mode displaying a blank screen. Especially if
it is being used as advertising space!
So what do you do to ensure your digital signage stays on
and working properly?

4. Future-Proofing
Plan for the future so that your digital signage doesn’t rack up
more costs for you in the long term.
Think about how you can make it better to use. Perhaps you
could pay the extra for a PC to run cloud software?
Usually companies will see fantastic results from using their
digital signage straight away. However, in the long run, some of
their systems might be too basic to do everything that they want
to do.
So think about your long term strategy when buying digital
signage.

5. Great Content
There is no point getting digital signage if you don’t have
great content to display! Try to create strong,
professional-looking visual to stand out to the audience.

6. Be Discrete
Try and incorporate your digital signage into your
surroundings as best as possible. A large, intrusive screen
may not look the best. You should choose something that
is sleek and subtle and suits the environment it will be in.

7. Remember…
To have the right impact on your customers using digital
signage you need:
• The right screen for the right setting.
• Future-proof technology
• Good content
• Strong visuals

8. Want to learn more about using digital signage
as effectively as possible?
Visit our website:
www.teksmart.tv