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Hear new case studies and industry updates on how operators
                                                                                                                                                                               are implementing their mobile payment and NFC services




                                                                                                         Mobile Payments
and	include	banks,	clearing	houses	and	those	involved	in	the	mobile	payment	and	NFC	value	chain.
*Financial	institutions	applicable	for	the	50%	registration	discount	are	subject	to	IQPC’s	discretion	




                                                                                                         50%     and NFC
                                                                                                                       r and
                                                                                                              Operato titution
                                                                                                                   l Ins
                                                                                                           Financia ount*
                                                                                                                Disc
                                                                                                                                                               30th January – 2nd February 2012, The Hatton, London
                                                                                                                                    Learn how to develop business models, build effective
                                                                                                                           partnerships and establish a market entry strategy to maximise
                                                                                                                                 the profitability of your mobile payment and NFC services
                                                                                                                                            Exclusive speaker panel led by:
                                                                                                          w w w.mobilepaymeNtsaNdNFC.Com




                                                                                                                                             	Laurent	Jullien,	Director	of	Contactless	Payments	and	Services,	Bouygues Telecom	
                                                                                                                                             	Sergio	Cozzolino,	Vice	President	of	Mobile	Solutions,	Telecom Italia
                                                                                                                                             	 Vít	Šoupal,	Senior	Head	of	Mobile	Payments	and	Partner	Solutions,	T-Mobile Czech Republic
                                                                                                                                             	Sachin	Mittal,	Head	of	Contactless,	Swisscom
                                                                                                                                             	José	Antonio	Moujadami	Urosa,	Head	of	Financial	Services	Commercial	
                                                                                                                                            	 Roll	Out,	Telefónica Europe
                                                                                                                                             	Peter	van	Leeuwen,	Strategy	and	Business	Development	Manager,	KPN
                                                                                                                                              and Sixpack Core Team
                                                                                                                                             	Didier	Durand,	Mobile	Contactless	Services	Director,	Orange

                                                                                                                                            Find solutions to your key challenges:                                              “NFC is knocking
                                                                                                                                                                                                                                on our
                                                                                                                                              	Turn	your	mobile	payment	and	NFC	business	model	and                              door and this
                                                                                                                                                                                                                                event is the
                                                                                                                                            	 strategy	into	a	profitable	reality                                      perfect opportunity to
                                                                                                                                              	Identify	the	stakeholders	you	need	to	work	with	to                     find out who is unlocking it
                                                                                                                                                                                                                      and how.”
                                                                                                                                            	 optimise	the	success	of	your	mobile	payment	service
                                                                                                                                                                                                                      Vít Šoupal, Senior Head
                                                                                                                                              	Establish	the	optimal	time	to	enter	the	market	with	your               of Mobile Payments
                                                                                                                                            	 NFC	service                                                             and Partner Solutions,
                                                                                                                                                                                                                      T-Mobile Czech Republic
                                                                                                                                              	Develop	your	local	ecosystem	to	strengthen	your	strategy
                                                                                                                                            	 and	enhance	the	customer	experience
                                                                                                                                              	Minimise	the	security	and	fraud	risks	presented	by	your
                                                                                                                                            	 mobile	payment	offering

                                                                                                                                            Plus! Don’t miss out on additional learning
                                                                                                                                            opportunities during the interactive workshops:
                                                                                                                                            Pre-CoNFereNCe workshoP Day - MoNDay 30th JaNuary 2012
                                                                                                                                            Examining	the	security	implications	for	customers	and	operators	offering	mobile	payment	and	NFC	
                                                                                                                                            services	and	determining	how	to	successfully	deploy	mobile	money	in	an	NFC	focussed	Europe	
                                                                                                                                            Post-CoNFereNCe workshoP Day - thursDay 2ND February 2012
                                                                                                                                            Establishing	how	to	price	your	mobile	payment	service	in	order	to	increase	take-up	and		
                                                                                                                                            optimise	revenue	generation

                                                                                                         Media		
                                                                                                         Partners


                                                                                                                                           Register	now	at:	www.mobilepaymentsandnfc.com
TOP 5 REaSONS wHy
                                                                          yOu SHOuLD aTTEND

                                                                          1)
                                                     30th January –
                                                  2nd February 2012
                                                 The Hatton, London
                                                                          Find	out	how	leading	operators	across	
Do you need to know how to maximise your mobile payment                   Europe	will	generate a profit	from	their	
profit margins?                                                           mobile	payment	and	NFC	services
If	so,	then	Telecoms	IQ’s	Mobile Payments and NFC	
conference	will	help	you	to	determine	the	mobile	payment	                 2)
strategy	that	will	maximise	your	profits.                                 Evaluate	the	costs	and	benefits	of	the	
Uncover	the	structure	of	the	mobile	payment	business	                     different	business models	being	used	
models	that	are	being	implemented	across	the	globe	to	find	               to	implement	mobile	payment	and		
the	model	that	meets	your	company	objectives,	is	inline	with	             NFC	services
customer	expectations	and	demand,	and	will	deliver	you		
a	return	on	your	investment.                                              3)
Bringing	together	experts from across the mobile payment                  Take	advantage	of	interactive	debates	and	
and NFC value chain,	including	operators,	banks,	merchants	               discussion	to	determine	when to deploy	
and	retailers,	this	is	your	opportunity	to	work	with	and	learn	           your	NFC	or	mobile	payment	services
from	the	stakeholders	that	can	help	you	to	turn your mobile
payment strategy	into	an	operational	and	profitable	service.
Hear international case studies that will help solve
                                                                          4)
                                                                          Discover	how	to	differentiate	your	mobile	
your biggest challenges, including:
                                                                          wallet	and	NFC	offerings	to	stay	ahead		
•	 Understanding	how	and	when	to	deploy	a	mobile	payment	
                                                                          in	a	competitive	marketplace	and	build	
	 and	NFC	service	
                                                                          brand	loyalty	
•	 Identifying	the	stakeholders	that	you	need	to	work	with		
	 to	turn	your	mobile	payment	vision	into	a	reality	
•	 Examining	the	development	of	different	ecosystems	across	              5)
	 Europe	to	maximise	the	success	of	your	service	                         Learn	how	to	engage	with,	and	secure
•	 Understanding	the	regulations	you	need	to	comply	with	                 partnerships with banks	to	ensure	the	
	 when	offering	your	mobile	payment	service	                              success	of	your	mobile	payment	service
•	 Assessing	and	minimising	the	security	and	fraud	risks	
	 presented	by	your	mobile	payment	offering	                              Learn from expert-led case
•	 Exploring	how	to	use	future	mobile	wallet	services	to	                 studies from across Europe:
	 differentiate	your	offering	and	brand                                   > Understand	from	Orange	the	critical
The	Mobile	Payments	and	NFC	conference	features	                          	 success	factors	behind	deploying	NFC	
                                                                          	 mobile	payments	in	France
international	case	studies,	cross-industry	presentations	and	
discussion	that	will	give	you	the	information you need to                 > Hear	KPN	examine	the	viable	business
                                                                          	 models	for	mobile	contactless	services	in	
strengthen your business strategy and successfully deploy                 	 the	Netherlands,	and	the	strategy	behind	
your NFC service.                                                         	 the	Sixpack	Programme
If	you	have	any	questions	about	the	conference		                          > Examine	the	steps	that	Telefónica O2 Czech
programme	and	the	expert	speaker	panel,	or	if	you	would	                    Republic	have	taken	to	shape	the	mobile
like	to	share	your	expertise,	please	contact	me	directly		                	 payment	ecosystem	and	secure	the	
                                                                          	 necessary	buy-in	from	their	stakeholders
on	+44	20	7368	9540;	I	will	be	delighted	to	help.
                                                                          > Hear	Paybox Bank	discuss	the	viability	of
I	look	forward	to	welcoming	you	to	the	Mobile	Payments		                  	 becoming	the	bank	under	the	operator	
and	NFC	conference	in	January	2012.                                       	 -centric	model	to	maximise	profit	and	
                                                                          	 reduce	time	to	market	
                                                         Registe
                                                       pay	befo r	and	    > Establish	how	Telecom Italia	have	identified
                                                      Novemb re	11th      	 and	exploited	the	opportunities	for	
                                                     and	rece er 2011	    	 operators	presented	by	mobile	ticketing
                                                     800 EuR ive	up	to	
                                                              O
                                                      standard FF	the	    > Establish	how	Swisscom	are	quantifying
                                                               	price
Andrea	Bailey,		                                                          	 and	harnessing	the	value	of	mobile		
Conference	Producer,	Telecoms	IQ                                          	 wallet	services
                                                                          > Evaluate	the	drivers	behind	and	the	lessons
P.S. Don’t forget to visit the Mobile Payments and NFC Download Centre
where you can download complimentary articles and interviews              	 learnt	from	the	NFC	trial	deployed	by	
www.mobilepaymentsandnfc.com.                                             	 Entidad Publica del Transporte	in	Spain


  For	your	booking	enquiries	you	can	email	us	now:	telecoms@iqpc.co.uk
Conference Day One 31st January 2012
08.30    Registration and coffee                                              	       •	Discussing	the	steps	that	Telefónica	O2	have	made	to	shape
08.55    welcome address                                                      	       	 the	ecosystem	and	secure	the	necessary	buy-in	from	
         andrea bailey, Conference	Producer, Telecoms IQ                      	       	 their	stakeholders	
                                                                              	       •	Comparing	the	ecosystem	used	in	the	Czech	Republic	with	
09.00    Opening remarks from the Chair                                       	       	 others	from	across	the	globe	
         Followed	by	speed	networking                                         	       	 -	 The	advantages	
09.20    where is the money for operators? Exploring the business             	       	 -	 The	disadvantages		
         case and models for mobile payments through NFC                      	       	 -	 What	can	be	replicated	from	other	markets?	
         • Identifying	the	key	business	models	and	differences	between        	       •	Determining	how	the	ecosystem	may	change	as	mobile	
	        	 the	operator-centric,	bank-centric,	peer-to-peer	and	              	       	 payment	offerings	move	towards	mobile	wallet	services	
	        	 collaboration	models	                                                      Richard walitza, Innovation	and	Business	Development
	        •	Determining	whether	the	cost	of	equipping	retailers	with	a	        	       Manager	for	NFC	Financial	Services,	Telefónica O2
	        	 point-of-sale	(POS)	device	outweighs	the	potential	revenues	               Czech Republic
	        •	Establishing	where	the	revenue	opportunities	are	in	the	           14.55   Determining what a successful mobile payment ecosystem
	        	 bank-centric	model	                                                        should look like
	        •	Understanding	how	operators	can	make	money	from	the	                       •	Examining	the	lessons	learnt	from	more	mature	ecosystems
	        	 peer-to-peer	business	model	                                       	       	 across	Europe	
	        •	Determining	how	to	generate	money	from	the	collaboration	model		   	       •	Identifying	the	key	stakeholders	involved	in	delivering	a	
         laurent Jullien, Director	of	Contactless	and	Payment                 	       	 mobile	payment	service	and	their	roles	and	responsibilities	
	        Services,	Bouygues Telecom                                           	       	 -	 Defining	how	their	roles	will	change	as	NFC	
10.00    Discussing the viability of ‘becoming the bank’ under the            	       	 	 deployment	increases	
         operator-centric model to maximise profit and reduce                 	       •	Assessing	the	value	of	having	a	standardised	approach	to	
         time to market                                                       	       	 mobile	payments	
	        •	Understanding	the	business	model	behind	Paybox	                    	       •	Determining	how	legislation	and	regulation	is	shaping	mobile	
	        •	Discussing	the	rationale	and	advantages	of	the	operator	           	       	 payment	and	wallet	ecosystems	
	        	 becoming	the	bank	                                                 	       For speaker announcements please visit
	        •	Reviewing	the	progress	of	the	services	offered	including	                  www.mobilepaymentsandnfc.com
	        	 ticketing	and	e-cash	services		                                    15.35   afternoon refreshments
	        •	Identifying	the	additional	processes	required	to	support	
	        	 the	migration	from	direct	billing	to	NFC	deployment	               16.00   Establishing a successful proposition and implementation
         Christian Kantner, Head	of	IT	and	Services, Paybox Bank                      strategy for NFC mobile payments
         aG and	former	NFC	Product	Manager, a1 Telekom austria                        • Understanding	how	to	achieve	the	balance	betweenv
                                                                              	       	 competing	and	collaborating	with	your	competitors	
10.40    Establishing how to develop an attractive business case for          	       •	Developing	the	technical	standards	required	in	your	NFC	
         financial institutions to secure the success of your NFC service     	       	 joint	venture	to	ensure	service	consistency	and	
         • Examining	how	to	develop	a	business	case	that	manages              	       	 convenience	for	your	customers	
	        	 the	key	objectives	of	the	finance	industry:	                       	       •	Examining	how	to	differentiate	your	NFC	service	through	
	        	 -	 low	risk			            -	low	cost		                             	       	 branding,	user	interface,	additional	value	added	services	
	        	 -	 optimum	security	                                               	       	 and	price	
	        •	Understanding	what	banks	stand	to	gain	from	implementing	          	       •	Assessing	how	to	optimise	the	customer	experience	when	
	        	 the	bank-centric	and	the	collaboration	business	models	and	        	       	 using	NFC	mobile	payments	
	        	 how	to	shape	your	business	case	accordingly	                       	       •	Exploring	how	to	use	customer	insight	to	establish	and	meet	
	        •	Identifying	how	operators	can	help	banks	cut	service	              	       	 your	customers’	needs	and	expectations	for	NFC	mobile	
	        	 costs	and	facilitate	mobile	payments	for	mutual	gain	              	       	 payment	services		
         José antonio moujadami Urosa, Head	of	Financial	Services             	       •	Establishing	how	to	price	your	NFC	service	in	order	to	
	        Commercial	Roll	Out, Telefónica Europe                               	       	 maximise	customer	take-up	
11.20    morning refreshments                                                 	       •	Considering	the	pros	and	cons	of	bundling	NFC	services	
11.50    analysing the future role of banks in the mobile payment             	       	 within	your	existing	packages	
         industry and how they can capitalise on the market                   	       •	Understanding	how	to	choose	the	right	NFC-enabled	handset	
         • Understanding	how	advanced	the	mobile	banking	industry	            	       	 for	your	customers:	aligning	the	handset	technology	with		
	        	 is	in	Europe		                                                     	       	 the	target	market	
	        •	Discussing	how	the	use	of	contactless	cards	has	moved	banks	               tony lillico, Senior	Product	Manager	for	Mobile	Payments,
	        	 a	step	closer	to	embracing	mobile	payments		                       	       NFC	and	Ticketing,	Deutsche Telekom
	        •	Identifying	what	the	banking	industry	has	learnt	from	the	use	     16.40   Examining if the London 2012 Olympics will be the tipping
	        	 of	contactless	card	payments	and	how	this	will	shape	their	                point for mobile and contactless payments in the
	        	 mobile	payment	strategy		                                                  united Kingdom
	        •	Analysing	where	the	revenue	generating	opportunities	are	for	      	       •	Outlining	Visa’s	mobile	and	contactless	plans	for	the	London	
	        	 the	banking	industry		                                             	       	 2012	Olympics	
	        •	Will	banks	survive?	And	do	they	have	any	other	choice	but	         	       •	Understanding	how	customers	can	use	these	services	and	
	        	 to	accept	mobile	payments?	                                        	       	 their	benefits	over	traditional	payment	methods	
	        Jeroen de bel, Consultant,	Innopay                                   	       •	Examining	the	impact	of	mobile	and	contactless	payments	on	
12.30    Cross-industry panel discussion: what’s in it for me? Can            	       	 the	wider	European	market	
         all stakeholders benefit from deploying NFC under the                	       •	Understanding	how	the	London	2012	Olympics	can	be	used	
         collaboration model                                                  	       	 as	a	platform	to	roll	out	large-scale	mobile	and	contactless	
         • What	are	the	different	revenue	streams	for	operators,	banks        	       	 consumer	services	
	        	 and	retailers	under	this	business	model?	                          	       mark austin,	Head	of	Contactless,	Visa Europe
	        •	How	should	the	costs	be	shared	between	all	three	stakeholders?		   17.20   Panel discussion: when is the right time to deploy an NFC
	        	 -	 Should	any	other	parties	be	involved?		                                 or mobile payment service?
	        	 -	 What	can	a	trusted	service	manager	(TSM)	offer?	                        • What	are	the	key	indicators	that	demonstrate	that	the
	        •	Is	the	business	case	to	deploy	a	mobile	payment	NFC	service	       	       	 market	is	ready	for	mass	adoption?	
	        	 under	the	collaboration	model	strong	enough	to	outweigh	the	       	       •	What	are	the	benefits	and	pitfalls	of	investing	in	interim	
	        	 investment	in:	                                                    	       	 technologies	versus	waiting	for	more	NFC	enabled	
	        	 -	 Time	                  -	Money	                                 	       	 handsets	to	come	on	to	the	market?	
	        	 -	 Resources	             -	Building	external	partnerships		 	     	       •	What	are	the	advantages	and	disadvantages	of	deploying	
	        •	Are	the	other	business	models	more	viable	and	will	they	           	       	 NFC	now	or	waiting	for	retailers	to	be	fully	equipped	with	
	        	 prove	more	lucrative	for	each	stakeholder	and	how?	                	       	 point-of-sale	technology?	
	        panellists include:                                                  	       •	How	can	we	speed	up	market	adoption	of	the	service?	
         saadi Hussain, Head	of	Commercial	Propositions, BT                   	       •	What	are	the	implications	of	waiting	to	deploy	our	NFC	
         sergio Cozzolino, Vice	President	of	Mobile	Solutions,	               	       	 service	and	how	can	they	be	minimised?	
         Telecom Italia                                                       	       Panellists	include:	
13.15    Lunch                                                                	       Chrisjan de weerd, Product	Development	Mobile,	Ziggo and
                                                                              	       former	Senior	Manager,	Product	Development	and	
14.15    Examining the mobile payment ecosystem in the Czech                  	       Innovation, Rabo Mobiel
         Republic to optimise the success of your service                             Christian Kantner, Head	of	IT	and	Services,	Paybox Bank
         • Identifying	the	key	stakeholders	involved	in	delivering	a	mobile           aG	and	former	NFC	Product	Manager,	a1 Telekom
	        	 payment	service	and	their	roles	and	responsibilities	
	        •	Understanding	how	to	achieve	a	standardised	approach	to	           18.00   Closing remarks from the Chair
	        	 NFC	mobile	payments	between	Telefónica	O2	and	the	other            18.10   End of conference day one
	        	 Czech	operators,	banks	and	customers	


        For	your	booking	enquiries	you	can	email	us	now:	telecoms@iqpc.co.uk
Conference Day Two 1st February 2012
08.30    Registration and coffee                                                   14.10     what’s in it for the customer? Learning how to use research
                                                                                             to forecast customer take-up and educate the consumer
09.00    Opening remarks from the Chair                                                      • Determining	how	customers	will	benefit	from	using	an	
09.10    Identifying and exploiting the opportunities for                          	         	 NFC	service		
         KPN to introduce mobile contactless services in                           	         •	Using	customer	insight	analysis	to	establish	the	NFC	wallet	
         the Netherlands                                                           	         	 services	that	will	appeal	to	your	target	market		
         • Identifying	KPN’s	footprint	in	Europe	and	their	objectives              	         •	Understanding	your	customer’s	profile,	behaviour	and	
	        	 for	mobile	payments	and	NFC	                                            	         	 aspirations	to	establish	how	they	will	engage	with	the	service		
	        •	Determining	how	the	NFC	ecosystem	is	likely	to	evolve	                  	         •	Examining	how	local	market	conditions	determine	the	
	        •	Understanding	why	and	how	banks	and	operators	should	                   	         	 viability	of	deploying	an	NFC	and	mobile	payment	service		
	        	 work	together	to	create	a	successful	ecosystem	                         	         •	Establishing	an	effective	communications	and	marketing	
	        •	Examining	viable	business	models	for	mobile	contactless	                	         	 strategy	to	educate	customers	on	a	NFC	mobile	payments	
	        	 services	in	the	Dutch	market	place	                                     	         	 service	through	direct	marketing,	the	press,	advertising,	
	        •	Evaluating	KPN’s	strategy	for	the	Dutch	Market	and	the	                 	         	 SMS,	online	and	billing	services	
	        	 Sixpack	Programme:	                                                               Vít Šoupal, Senior	Head	of	Mobile	Payments	and	Partner
	        	 -	 Goals		               -	Objectives	                                  	         Solutions,	T-Mobile Czech Republic
	        peter van leeuwen, Strategy	and	Business	Development                      14.50     Identifying and exploiting the opportunities for operators
	        Manager,	KPN                                                                        presented by mobile ticketing
09.50    Examining the critical success factors behind deploying NFC                         • Examining	Telecom	Italia’s	mobile	ticketing	trial	and	their
         mobile payments in France                                                 	         	 success	to	date		
         • Understanding	the	needs	of	both	the	consumer	and	the                    	         	 -	Establishing	the	rationale	behind	further	expanding	the	trial		
	        	 merchant	when	deploying	contactless	services	and		                      	         •	Understanding	how	Telecom	Italia	have	established	and	
	        	 mobile	payments	                                                        	         	 leveraged	a	strong	working	partnership	with	public	
	        •	Examining	the	different	mobile	payment	solutions	being		                	         	 transportation	institutions	to	optimise	the	effectiveness	of	
	        	 used	in	France	and	the	pros	and	cons	of	each	                           	         	 their	service		
	        •	Weighing	up	the	advantages	and	disadvantages	                           	         •	Examining	the	lessons	learnt	from	the	mobile	ticketing		
	        	 of	implementing	payment	solutions	such	as	the	‘mobile	                  	         	 trial	and	the	changes	that	will	be	made	before	launching		
	        	 wallet	credit	card’	and	PayPal	                                         	         	 the	service		
	        •	Identifying	and	overcoming	the	challenges	of	ensuring	                  	         •	Examining	how	Telecom	Italia	are	developing	a	price	plan	to	
	        	 security	and	interoperability	for	the	merchant	and	the	customer	        	         	 maximise	service	usage		
	        •	Exploring	best	practice	for	developing	communication	and	               	         •	Evaluating	the	strategies	that	Telecom	Italia	are	
	        	 marketing	strategies	that	manage	customer	security	concerns	            	         	 implementing	to	increase	the	profitability	of	their	mobile	
         didier durand, Mobile	Contactless	Services	Director, Orange               	         	 ticketing	service	
                                                                                             sergio Cozzolino,	Vice	President	of	Mobile	Solutions,	
10.30    Quantifying and harnessing the value of mobile                            	         Telecom Italia
         wallet services
         • Examining	the	‘mobile	wallet’	as	a	SIM	based	application	store	         15.30     afternoon refreshments
	        •	Determining	how	the	secure	element	operator,	service	                   16.00     Evaluating the lessons learnt from the NFC trial deployed
	        	 provider	and	end-user	can	derive	value	from	the		                                 by Entidad Publica del Transporte (EPT) in Murcia, Spain
	        	 common	‘wallet’		                                                                 • Understanding	the	drivers	behind	EPT’s	NFC	trial
	        •	Establishing	the	value	of	the	mobile	wallet	with	respect	to:		          	         •	Leveraging	partnerships	and	internal	systems	to	ensure	
	        	 -	 Secure	versus	unsecure	services		                                    	         	 technical	compatibility	and	to	reduce	the	costs	of	the	trial	
	        	 -	 Privacy	protection	versus	making	a	user	profile		                    	         •	Analysing	customer	feedback	to	understand	consumer	
	        	 -	 Generic	versus	customised		                                          	         	 demands	and	predict	the	success	of	the	service	
	        •	Evaluating	the	wallet	services	offered	by	Google,	Korea	                	         •	Understanding	how	mobile	payment	and	NFC	services	can	
	        	 Telecom	and	Cityzi	                                                     	         	 help	to	improve	passenger	flow	and	service	efficiency		
         sachin mittal, Head	of	Contactless, Swisscom                              	         •	Examining	the	additional	mobile	wallet	services	that	EPT	can	
11.10    Morning refreshments                                                      	         	 offer	to	customers	as	a	result	of	NFC	tagging	
                                                                                   	         •	Expanding	the	trial	to	understand	the	viability	of	combining	
11.40    Overcoming the security risks posed by mobile                             	         	 wallet	services	that	include	access	to	sport,	cultural	and	
         payments services                                                         	         	 regional	leisure	facilities	
         • Outlining	the	current	authentication	and	certification                            miguel angel saez, Strategy	Director,	Entidad Publica del
	        	 procedures	and	how	they	can	be	advanced	                                          Transporte (EPT)
	        •	Determining	how	to	identify	and	minimise	fraudulent	mobile	
	        	 payment	transactions	as	a	result	of	NFC	facilitated		                   16.40     Learning from the tried and tested valued-added services
	        	 mobile	payments	                                                                  (VaS) implemented across Europe to develop a successful
	        	 -	 Who	should	cover	the	cost	of	this?	                                            NFC strategy
	        •	Establishing	how	security	risks	posed	by	the	use	of	different	                    • Understanding	the	impact	and	overcoming	the	challenges
	        	 types	of	secure	elements	can	be	managed,	including:	                    	         	 presented	by	an	insufficient	number	of	NFC	compatible	
	        	 -	 SD	cards	             -	SIM	cards	                                   	         	 handsets	on	the	market		
	        For speaker announcements please visit                                    	         •	Examining	the	challenges	and	regional	successes	of	the	
         www.mobilepaymentsandnfc.com                                              	         	 deployment	of	online	mobile	services	
                                                                                   	         •	Evaluating	the	operator	pricing	plans	that	have	been	used	to	
12.20    Roundtable discussion: Sharing best practice on the                       	         	 increase	VAS	take-up		
         industry’s biggest challenges in developing a launch                      	         •	Identifying	key	success	factors	that	will	drive	NFC	service	
         strategy for mobile payment NFC services                                  	         	 uptake	and	profits	
         Delegates	will	have	the	opportunity	to	participate	in	two	out                       John penberthy-smith, former	Chief	Commercial	Officer,
	        of	three	discussion	sessions.	At	the	end	of	each	session	the	             	         Meteor Mobile
	        facilitator	for	each	group	will	summarise	the	key	findings	
	        before	opening	up	the	discussion	to	the	floor.	                           17.20     Closing remarks from the Chair
	        Topic one:	How	can	operators	differentiate	themselves	from                17.30     End of conference
	        the	Google	Wallet?	
	        Topic two:	Where	is	the	money	for	operators	when	offering
	        additional	wallet	services	such	as	ticketing,	and	what	steps	
	        need	to	be	taken	in	order	to	optimise	revenue	generation	from	
	        these	services?	
	        Topic three:	How	can	operators	change	customer	perception
	        of	mobile	payment	services	to	increase	take-up?	
	        Topic four:	What	are	the	key	infrastructure	requirements	that
	        you	need	to	consider	to	offer	NFC	services?                                        additionally, we are running pre and
13.10    Lunch                                                                             post-conference workshops which are
                                                                                            designed to provide further in-depth
                                 Don't	forget	that	you	can	keep		                       solutions that you may face with your mobile
                                 up	to	date	with	Mobile	Payments		                      payment strategy. Keep reading for further
                                 and	NFC	on	the	Telecoms	IQ	blog:		                           information on these workshops.
                                 www.telecomsiq.wordpress.com

         COPYRIGHT	Telecoms	IQ	2011,	Due	to	unforeseen	circumstance	the	programme	may	change	and	IQPC	reserves	the	right	to	alter	the	venue	and/or	speakers



        For	your	booking	enquiries	you	can	email	us	now:	telecoms@iqpc.co.uk
Pre-Conference Workshop: Monday 30th January 2012
  Registration	and	coffee	will	begin	at	09.30.	The	workshop	will	take	place	between	10.00	and	16:00	with	breaks	for	lunch	and	refreshments.	

  Morning Session: Examining the security implications for customers and operators offering mobile
  payment and NFC services
  •	 Identifying	security	risks	for	all	stakeholders	involved	in	deploying	mobile	payment	services:	
  	 -	Operator		               -	Financial	institution		     -	Customer	
  •	 Outlining	the	procedures	and	processes	that	should	be	in	place	when	a	customer	reports	their	handset	as	lost	or	stolen	
  •	 Working	with	multiple	stakeholders	and	industry	regulation	to	establish	clear	security	certifications	that	meet	customer	expectations	and	
  	 regulatory	requirements	whilst	preventing	any	delays	to	your	launch	
  •	 Examining	the	security	measures	operators	can	implement	to	safeguard	consumer	money

  afternoon Session: Determining how to successfully deploy mobile money in an NFC-focussed Europe
  •	 Examining	the	gaps	in	the	European	financial	services	markets	that	mobile	money	could	address		
  •	 Establishing	what	a	European	mobile	money	solution	should	look	like		
  •	 Understanding	how	mobile	money	fits	in	to	companies’	NFC	strategies		
  •	 Scrutinising	the	value	chain	for	mobile	money	in	Europe		
  •	 Understanding	how	to	ensure	interoperability	
  led by: paul makin, Head	of	Mobile	Money,	Consult Hyperion




            Post-Conference Workshop: Thursday 2nd February 2012
  Registration	and	coffee	will	begin	at	09.30.		The	workshop	will	take	place	between	10.00	and	16:00	with	breaks	for	lunch	and	refreshments.

  Establishing how to price your mobile payment service in order to increase take-up and
  optimise revenue generation
  •	Understanding	how	to	forecast	customer	demand	for	your	mobile	payment	service	and	price	it	accordingly	
  •	Identifying	what	customers	expect	and	want	from	their	mobile	payment	service	
  •	Examining	how	to	carry	out	scenario	based	focus	groups	to	anticipate	customer	reaction	to	your	product	and	proposed	price	plan	
  •	Determining	the	extent	to	which	mobile	payment	services	should	be	priced	separately	or	included	in	existing	bundles	
  •	Establishing	whether	to	increase	the	price	of	data	packages	to	include	mobile	payment	services	
  •	Assessing	the	viability	and	repercussions	of	waiting	for	your	competitors	to	launch	their	price	plan	first	
  •	Understanding	how	to	measure	customer	reaction	to	your	plans	and	adapt	them	accordingly	
  For more information on the workshop leader visit: www.mobilepaymentsandnfc.com



attend Mobile Payments and NFC and meet senior                                                                       Follow	Telecoms	IQ		
experts from leading operators, banks and merchants,                                                                 @TelecomsForum	to	keep	up	to	
including the Heads and Directors of:                                                                                date	with	news	and	developments	
•	 Mobile	Payments	                                                                                                  on	Mobile	Payments	and	NFC	
•	 Mobile	Wallet	                                                                                                    #mpaymentsIQ
•	 NFC	
•	 Mobile	Financial	Services	
•	 Business	Development	                                                                                             Join	Telecoms	Networking		
•	 Innovation	                                                                                                       Forum	on	LinkedIn
•	 Marketing	
•	 Technology
Western	Europe:	50%                                                                                                  Find	out	more	about	the	latest	
                                                                                                                     developments	in	Telecoms	IQ	
Eastern	Europe:	35%                                                                                                  conferences	and	industry	news	with	
Scandinavia:	8%                                                                                                      the	new	Telecoms	IQ	blog
Middle	East:	4%                                                                                                      http://telecomsiq.wordpress.com
Africa:	3%


Reasons you should sponsor Mobile Payments                                                             FEEDBaCK FROM PaST SPONSORS:
and NFC to improve your business:                                                                      We had a great customer experience in terms
• Generate new qualified leads	-	Access	motivated,	authorised	buyers	at	                               of customer service we got and the exposure
	 the	point	where	they	are	making	purchasing	decisions	to	further	their	strategies	                    we needed. Everything that we were promised
• Demonstrate thought leadership	-	Take	centre	stage	in	front	of	a	captive	                            was delivered and we met some very interesting
	 and	targeted	audience	and	demonstrate	your	expertise	and	market	knowledge	                           people, who were interested in talking business and
• Network with key decision makers and influencers	-	Gain	face	to	face	meetings	                       seemed to be at the right level to make decisions.
	 with	existing	and	potential	clients	                                                                 Optier – VP Product Marketing
• Position your company brand front of mind	-	Be	the	name	that	all	operators	
	 think	of	when	selecting	vendors	
• Stand out from vendor delegates	-	Stand	out	on	an	elevated	platform	                                 “We’ve had some great discussion with operators
	 with	a	heightened	presence.	Be	seen	as	'front	of	mind'.	Be	the	'go	to'		                             that we haven’t spoken to beforeabout some
	 first	company	through	maximum	recognition	at	the	event.	                                             great initiatives as well as making some great
• Gain competitive advantage	-	Have	direct	influence	on	selection	criteria                             introductions on theglobal operator base that
For more information on sponsorship opportunities please contact:                                      you’ve had here.”
Paul williamson,	Project	Manager,	Telecoms IQ                                                          MDS - Chief Marketing Officer
T: +44 (0) 2 07 036 1316 E: sponsor@iqpc.co.uk

Media		
Partners


    For	your	booking	enquiries	you	can	email	us	now:	telecoms@iqpc.co.uk
Mobile Payments and NFC                                                                                                                                                         5 WAYS TO REGISTER
                            Pre-Conference workshop: 30th January
                            •Examining	the	security	implications	for	customers	and	operators	offering	mobile	payment	and	NFC	services
                            •Determining	how	to	successfully	deploy	mobile	money	in	an	NFC-focussed	Europe	                                                                                                         Tel:	    +44 (0) 20 7368 9737
                            Conference Programme: 31st January - 1st February
                            Post-Conference workshop: 2nd February
                                                                                                                                                                                                                    Fax:		 +44 (0) 20 7368 9301
                            •Establishing	how	to	price	your	mobile	payment	service	in	order	to	increase	take-up	and	optimise	revenue	generation	
                                                                                                                                                                                                                    Post:		 your booking form to
                            To speed registration, please provide the priority code located on the mailing label or in the box below.
                                                                                                                                                                                                                             IQPC UK, 2nd Floor,
                            my registration code is              PdFW
                            Please contact our database manager on +44 (0) 20 7368 9300 or at database@iqpc.co.uk quoting the registration code
                                                                                                                                                                                                                             129 Wilton Road, London
                            above to inform us of any changes or to remove your details.                                                                                                                                     SW1V 1JZ
                             Discounted Operator and Financial Institution Prices**
                             Package                                            Book and pay before
                                                                                11th November 2011*
                                                                                                                 Book and pay before
                                                                                                                 16th December 2011*
                                                                                                                                                   Book and pay before
                                                                                                                                                    13th January 2012*            Standard Price                    www.mobilepaymentsandnfc.com
                             Full Access Pass
                                  Pre-Conference Workshop
                                                                            1
                                                                                    Save €400                         Save €350                        Save €150                      €1,799
                                                                                                                                                                                                                    Email:		 telecoms@iqpc.co.uk
                                  Two -Day Conference                              €1,399 + VAT                      €1,449 + VAT                     €1,649 + VAT                    + VAT
                                  Post Conference Workshop
                             Three day Pass                                 1
                                  Two Day Conference
                                  Pre Conference Workshop or
                                                                                    Save €300
                                                                                   €1,099 + VAT
                                                                                                                      Save €250
                                                                                                                     €1,149 + VAT
                                                                                                                                                       Save €100
                                                                                                                                                      €1,299 + VAT
                                                                                                                                                                                      €1,399
                                                                                                                                                                                      + VAT
                                                                                                                                                                                                         Team discounts*
                                  Post Conference Workshop
                             Two day Conference                                     Save €175                         Save €125                         Save €75                       €949
                                                                                                                                                                                                         IQPC recognises the value of learning in teams. Groups of 3 or more
                                                                            1
                                  Two Day Conference ONLY                           €774 + VAT                        €824 + VAT                       €874 + VAT                      + VAT             booking at the same time from the same company receive a 10%
                             Standard Prices                                                                                                                                                             discount. 5 or more receive a 15% discount. 7 receive a 20% discount.
                                                                                Book and pay before              Book and pay before               Book and pay before                                   Only one discount available per person.
                             Package                                                                                                                                              Standard Price
                                                                                11th November 2011*              16th December 2011*                13th January 2012*
                             Full Access Pass
                                  Pre-Conference Workshop
                                                                            1
                                                                                    Save €800                         Save €700                        Save €300                      €3,599             Venue & Accommodation
                                  Two -Day Conference                              €2,799 + VAT                      €2,899 + VAT                     €3,299 + VAT                    + VAT
                                  Post Conference Workshop                                                                                                                                               Venue: The Hatton, 51-53 Hatton Garden, London, EC1N 8HN
                             Three day Pass                                 1                                                                                                                            Accommodation: Please add in the accommodation section:
                                  Two Day Conference                                Save €600                         Save €500                        Save €200                      €2,799             Travel and accommodation are not included in the conference fee;
                                  Pre Conference Workshop or                       €2,199 + VAT                      €2,299 + VAT                     €2,599 + VAT                    + VAT
                                  Post Conference Workshop                                                                                                                                               however we have put together a HotelMap that displays discounted
                              Two day Conference                              1        Save €350                         Save €250                        Save €150                     €1,899           accommodation for hotels in the area near to The Hatton. The map
                                  Two Day Conference ONLY                            €1,549 + VAT                      €1,649 + VAT                     €1,749 + VAT                     + VAT
                                                                                                                                                                                                         displays live availability and allows you to book directly with each hotel:
                            * To qualify for discounts, payments must be received by the early bird registration deadline. Early booking discounts are not valid in conjunction with any other offer.
                            All prices are subject to UK VAT at 20% - VAT Registration #: GB 799 2259 67                                                                                                 http://www.hotelmap.com/M56NF - Alternatively, if you would like to
                            **Financial institutions applicable for the 50% registration discount are subject to IQPC’s discretion and include banks, clearing houses and those involved in the mobile   book your accommodation by phone, please call Daniel Spinner, our
                            payment and NFC value chain.                                                                                                                                                 dedicated London concierge, on (0) 20 7292 2335 (if outside UK
                                                                                                                                                                                                         +44 (0) 20 7292 2335) quoting Special Reference Code M56NF. He
                             delegate details                                                                                                                                                            will be happy to help you with your hotel booking and provide assistance
                            Please photocopy for each additional delegate                                                                                                                                organising your time in London.
                                  Mr        Mrs          Miss          Ms          Dr         Other
                            First Name                                                                   Family Name
                                                                                                                                                                                                         Free Online Resources
                                                                                                                                                                                                         To claim a variety of articles, podcasts and other free resources
                            Department                                                                   Mobile No.                                                                                      please visit www.mobilepaymentsandnfc.com
                            Job Title                                                                    Tel No.
                                                                                                                                                                                                         digital Conference On Cd-ROm
                            Email                                                                                                                                                                        A digital version of the conference proceedings, including all
                                  Yes I would like to receive information about products and services via email                                                                                          presentations, is available to buy.
                                                                                                                                                                                                             I cannot attend the event, please send me the CD Rom priced at
                            IQPC Point of Contact                                                                                                                                                             £599 plus VAT
                                                                                                                                                                                                         For further information Please call: +44 (0) 20 7368 9300 or
                            Organisation
                                                                                                                                                                                                         email: knowledgebank@iqpc.co.uk. To search IQPC’s archived
                            Nature of business                                                                                                                                                           conference documentation visit: www.iqpcknowledgebank.com

                            Address                                                                                                                                                                      Terms and Conditions
                            Postcode Country                                                                                                                                                             Please	 read	the	 information	 listed	 below	 as	each	 booking	 is	 subject	 to	 IQPC	 Ltd	
                                                                                                                                                                                                         standard	terms	and	conditions.	Payment Terms:	Upon	completion	and	return	of	
                                                                                                                                                                                                         the	registration	form	full	payment	is	required	no	later	than	5	business	days	from	the	
                            Telephone                                                                                                                                                                    date	of	invoice.	Payment	of	invoices	by	means	other	than	by	credit	card	or	purchase	
                                                                                                                                                                                                         order	(UK	Plc	and	UK	government	bodies	only)	will	be	subject	to	a	€65	(plus	VAT)	
                            Fax                                                                                                                                                                          processing	 fee	 per	 delegate.	 Payment	 must	 be	 received	 prior	 to	 the	 conference	
                                                                                                                                                                                                         date.	We	reserve	the	right	to	refuse	admission	to	the	conference	if	payment	has	
                            Approving Manager                                                                                                                                                            not	 been	 received.	 IQPC Cancellation, Postponement and Substitution
                                                                                                                                                                                                         Policy: You	may	substitute	delegates	at	any	time	by	providing	reasonable	advance	
                            Name of person completing form if different from delegate                                                                                                                    notice	to	IQPC.	For	any	cancellations	received	in	writing	not	less	than	eight	(8)	days	
                                                                                                                                                                                                         prior	to	the	conference,	you	will	receive	a	90%	credit	to	be	used	at	another	IQPC	
                            I agree to IQPC’s cancellation, substitution and payment terms                                                                                                               conference	which	must	occur	within	one	year	from	the	date	of	issuance	of	such	
                                                                                                                                                                                                         credit.		An	administration	fee	of	10%	of	the	contract	fee	will	be	retained	by	IQPC	for	
                            Special dietary requirements:             Vegetarian            Non-dairy           Other (please specify)                                                                   all	permitted	cancellations.		No	credit	will	be	issued	for	any	cancellations	occurring	
                                                                                                                                                                                                         within	seven	(7)	days	(inclusive)	of	the	conference.	In	the	event	that	IQPC	cancels	
                            Please indicate if you have already registered by:  Phone      Fax       Email      Web                                                                                      an	event	for	any	reason,	you	will	receive	a	credit	for	100%	of	the	contract	fee	paid.	
                            Please note: if you have not received an acknowledgement before the conference, please call us to confirm your booking.                                                      You	may	use	this	credit	for	another	IQPC	event	to	be	mutually	agreed	with	IQPC,	
                                                                                                                                                                                                         which	must	occur	within	one	year	from	the	date	of	cancellation.	In	the	event	that	
                             Payment method                                                                                                                                                              IQPC	postpones	an	event	for	any	reason	and	the	delegate	is	unable	or	unwilling	to	
                                                                                                                                                                                                         attend	in	on	the	rescheduled	date,	you	will	receive	a	credit	for	100%	of	the	contract	
                            Total price for your Organisation: (Add total of all individuals attending):                                                                                                 fee	paid.	You	may	use	this	credit	for	another	IQPC	event	to	be	mutually	agreed	with	
                                                                                                                                                                                                         IQPC,	which	must	occur	within	one	year	from	the	date	of	postponement.		Except	
                            Card Number: VISA                M/C          AMEX                                                                                                                           as	specified	above,	no	credits	will	be	issued	for	cancellations.	There	are	no	refunds	
                                                                                                                                                                                                         given	 under	 any	 circumstances.	 IQPC	 is	 not	 responsible	 for	 any	 loss	 or	 damage	
                                                                                                                                                                                                         as	a	result	of	a	substitution,	alteration	or	cancellation/postponement	of	an	event.	
                                                                                                                                                                                                         IQPC	shall	assume	no	liability	whatsoever	in	the	event	this	conference	is	cancelled,	
                            Exp. Date:                                                            Sec:                                                                                                   rescheduled	 or	 postponed	 due	 to	 a	 fortuitous	 event,	 Act	 of	 God,	 unforeseen	
                                                                                                                                                                                                         occurrence	 or	 any	 other	 event	 that	 renders	 performance	 of	 this	 conference	
Conference code 20828.001




                                                                                                                                                                                                         impracticable,	illegal	or	impossible.	For	purposes	of	this	clause,	a	fortuitous	event	
                            Name On Card:                                                                                                                                                                shall	 include,	 but	 not	 be	 limited	 to:	 war,	 fire,	 labour	 strike,	 extreme	 weather	 or	
                                                                                                                                                                                                         other	 emergency.	 Please	 note	 that	 while	 speakers	 and	 topics	 were	 confirmed	 at	
                            Billing Address (if different from above):                                                                                                                                   the	 time	 of	 publishing,	 circumstances	 beyond	 the	 control	 of	 the	 organizers	 may	
                                                                                                                                                                                                         necessitate	substitutions,	alterations	or	cancellations	of	the	speakers	and/or	topics.	
                                                                                                                                                                                                         As	such,	IQPC	reserves	the	right	to	alter	or	modify	the	advertised	speakers	and/
                            City/County/Postcode                                             Cheque enclosed for: q                                             (Made payable to IQPC Ltd.)              or	topics	if	necessary	without	any	liability	to	you	whatsoever.	Any	substitutions	or	
                                                                                                                                                                                                         alterations	will	be	updated	on	our	web	page	as	soon	as	possible.	discounts:	All	
                            (Please quote 20828.001 with remittance advice)                                                                                                                              ‘Early	Bird’	Discounts	require	payment	at	time	of	registration	and	before	the	cut-off	
                            Account no: 59090618 IbAn Code: Gb98 mIdL 4005 1559 0906 18 Sort Code: 40 05 15 Swift Code: mIdLGb22                                                                         date	in	order	to	receive	any	discount.	Any	other	discounts	offered	by	IQPC	(including	
                            Account name: International Quality & Productivity Centre Ltd. bank: hSbC bank Plc 67 George Street, Richmond                                                                team	discounts)	require	payment	at	time	of	registration.	Discount	offers	cannot	be	
                                                                                                                                                                                                         combined	with	any	other	offers.
                            Surrey TW9 1hG, United Kingdom
                                                                                                                                                                                                             Please	do	not	pass	my	information	to	any	third	party

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Mobile Payments and NFC

  • 1. Hear new case studies and industry updates on how operators are implementing their mobile payment and NFC services Mobile Payments and include banks, clearing houses and those involved in the mobile payment and NFC value chain. *Financial institutions applicable for the 50% registration discount are subject to IQPC’s discretion 50% and NFC r and Operato titution l Ins Financia ount* Disc 30th January – 2nd February 2012, The Hatton, London Learn how to develop business models, build effective partnerships and establish a market entry strategy to maximise the profitability of your mobile payment and NFC services Exclusive speaker panel led by: w w w.mobilepaymeNtsaNdNFC.Com Laurent Jullien, Director of Contactless Payments and Services, Bouygues Telecom Sergio Cozzolino, Vice President of Mobile Solutions, Telecom Italia Vít Šoupal, Senior Head of Mobile Payments and Partner Solutions, T-Mobile Czech Republic Sachin Mittal, Head of Contactless, Swisscom José Antonio Moujadami Urosa, Head of Financial Services Commercial Roll Out, Telefónica Europe Peter van Leeuwen, Strategy and Business Development Manager, KPN and Sixpack Core Team Didier Durand, Mobile Contactless Services Director, Orange Find solutions to your key challenges: “NFC is knocking on our Turn your mobile payment and NFC business model and door and this event is the strategy into a profitable reality perfect opportunity to Identify the stakeholders you need to work with to find out who is unlocking it and how.” optimise the success of your mobile payment service Vít Šoupal, Senior Head Establish the optimal time to enter the market with your of Mobile Payments NFC service and Partner Solutions, T-Mobile Czech Republic Develop your local ecosystem to strengthen your strategy and enhance the customer experience Minimise the security and fraud risks presented by your mobile payment offering Plus! Don’t miss out on additional learning opportunities during the interactive workshops: Pre-CoNFereNCe workshoP Day - MoNDay 30th JaNuary 2012 Examining the security implications for customers and operators offering mobile payment and NFC services and determining how to successfully deploy mobile money in an NFC focussed Europe Post-CoNFereNCe workshoP Day - thursDay 2ND February 2012 Establishing how to price your mobile payment service in order to increase take-up and optimise revenue generation Media Partners Register now at: www.mobilepaymentsandnfc.com
  • 2. TOP 5 REaSONS wHy yOu SHOuLD aTTEND 1) 30th January – 2nd February 2012 The Hatton, London Find out how leading operators across Do you need to know how to maximise your mobile payment Europe will generate a profit from their profit margins? mobile payment and NFC services If so, then Telecoms IQ’s Mobile Payments and NFC conference will help you to determine the mobile payment 2) strategy that will maximise your profits. Evaluate the costs and benefits of the Uncover the structure of the mobile payment business different business models being used models that are being implemented across the globe to find to implement mobile payment and the model that meets your company objectives, is inline with NFC services customer expectations and demand, and will deliver you a return on your investment. 3) Bringing together experts from across the mobile payment Take advantage of interactive debates and and NFC value chain, including operators, banks, merchants discussion to determine when to deploy and retailers, this is your opportunity to work with and learn your NFC or mobile payment services from the stakeholders that can help you to turn your mobile payment strategy into an operational and profitable service. Hear international case studies that will help solve 4) Discover how to differentiate your mobile your biggest challenges, including: wallet and NFC offerings to stay ahead • Understanding how and when to deploy a mobile payment in a competitive marketplace and build and NFC service brand loyalty • Identifying the stakeholders that you need to work with to turn your mobile payment vision into a reality • Examining the development of different ecosystems across 5) Europe to maximise the success of your service Learn how to engage with, and secure • Understanding the regulations you need to comply with partnerships with banks to ensure the when offering your mobile payment service success of your mobile payment service • Assessing and minimising the security and fraud risks presented by your mobile payment offering Learn from expert-led case • Exploring how to use future mobile wallet services to studies from across Europe: differentiate your offering and brand > Understand from Orange the critical The Mobile Payments and NFC conference features success factors behind deploying NFC mobile payments in France international case studies, cross-industry presentations and discussion that will give you the information you need to > Hear KPN examine the viable business models for mobile contactless services in strengthen your business strategy and successfully deploy the Netherlands, and the strategy behind your NFC service. the Sixpack Programme If you have any questions about the conference > Examine the steps that Telefónica O2 Czech programme and the expert speaker panel, or if you would Republic have taken to shape the mobile like to share your expertise, please contact me directly payment ecosystem and secure the necessary buy-in from their stakeholders on +44 20 7368 9540; I will be delighted to help. > Hear Paybox Bank discuss the viability of I look forward to welcoming you to the Mobile Payments becoming the bank under the operator and NFC conference in January 2012. -centric model to maximise profit and reduce time to market Registe pay befo r and > Establish how Telecom Italia have identified Novemb re 11th and exploited the opportunities for and rece er 2011 operators presented by mobile ticketing 800 EuR ive up to O standard FF the > Establish how Swisscom are quantifying price Andrea Bailey, and harnessing the value of mobile Conference Producer, Telecoms IQ wallet services > Evaluate the drivers behind and the lessons P.S. Don’t forget to visit the Mobile Payments and NFC Download Centre where you can download complimentary articles and interviews learnt from the NFC trial deployed by www.mobilepaymentsandnfc.com. Entidad Publica del Transporte in Spain For your booking enquiries you can email us now: telecoms@iqpc.co.uk
  • 3. Conference Day One 31st January 2012 08.30 Registration and coffee • Discussing the steps that Telefónica O2 have made to shape 08.55 welcome address the ecosystem and secure the necessary buy-in from andrea bailey, Conference Producer, Telecoms IQ their stakeholders • Comparing the ecosystem used in the Czech Republic with 09.00 Opening remarks from the Chair others from across the globe Followed by speed networking - The advantages 09.20 where is the money for operators? Exploring the business - The disadvantages case and models for mobile payments through NFC - What can be replicated from other markets? • Identifying the key business models and differences between • Determining how the ecosystem may change as mobile the operator-centric, bank-centric, peer-to-peer and payment offerings move towards mobile wallet services collaboration models Richard walitza, Innovation and Business Development • Determining whether the cost of equipping retailers with a Manager for NFC Financial Services, Telefónica O2 point-of-sale (POS) device outweighs the potential revenues Czech Republic • Establishing where the revenue opportunities are in the 14.55 Determining what a successful mobile payment ecosystem bank-centric model should look like • Understanding how operators can make money from the • Examining the lessons learnt from more mature ecosystems peer-to-peer business model across Europe • Determining how to generate money from the collaboration model • Identifying the key stakeholders involved in delivering a laurent Jullien, Director of Contactless and Payment mobile payment service and their roles and responsibilities Services, Bouygues Telecom - Defining how their roles will change as NFC 10.00 Discussing the viability of ‘becoming the bank’ under the deployment increases operator-centric model to maximise profit and reduce • Assessing the value of having a standardised approach to time to market mobile payments • Understanding the business model behind Paybox • Determining how legislation and regulation is shaping mobile • Discussing the rationale and advantages of the operator payment and wallet ecosystems becoming the bank For speaker announcements please visit • Reviewing the progress of the services offered including www.mobilepaymentsandnfc.com ticketing and e-cash services 15.35 afternoon refreshments • Identifying the additional processes required to support the migration from direct billing to NFC deployment 16.00 Establishing a successful proposition and implementation Christian Kantner, Head of IT and Services, Paybox Bank strategy for NFC mobile payments aG and former NFC Product Manager, a1 Telekom austria • Understanding how to achieve the balance betweenv competing and collaborating with your competitors 10.40 Establishing how to develop an attractive business case for • Developing the technical standards required in your NFC financial institutions to secure the success of your NFC service joint venture to ensure service consistency and • Examining how to develop a business case that manages convenience for your customers the key objectives of the finance industry: • Examining how to differentiate your NFC service through - low risk - low cost branding, user interface, additional value added services - optimum security and price • Understanding what banks stand to gain from implementing • Assessing how to optimise the customer experience when the bank-centric and the collaboration business models and using NFC mobile payments how to shape your business case accordingly • Exploring how to use customer insight to establish and meet • Identifying how operators can help banks cut service your customers’ needs and expectations for NFC mobile costs and facilitate mobile payments for mutual gain payment services José antonio moujadami Urosa, Head of Financial Services • Establishing how to price your NFC service in order to Commercial Roll Out, Telefónica Europe maximise customer take-up 11.20 morning refreshments • Considering the pros and cons of bundling NFC services 11.50 analysing the future role of banks in the mobile payment within your existing packages industry and how they can capitalise on the market • Understanding how to choose the right NFC-enabled handset • Understanding how advanced the mobile banking industry for your customers: aligning the handset technology with is in Europe the target market • Discussing how the use of contactless cards has moved banks tony lillico, Senior Product Manager for Mobile Payments, a step closer to embracing mobile payments NFC and Ticketing, Deutsche Telekom • Identifying what the banking industry has learnt from the use 16.40 Examining if the London 2012 Olympics will be the tipping of contactless card payments and how this will shape their point for mobile and contactless payments in the mobile payment strategy united Kingdom • Analysing where the revenue generating opportunities are for • Outlining Visa’s mobile and contactless plans for the London the banking industry 2012 Olympics • Will banks survive? And do they have any other choice but • Understanding how customers can use these services and to accept mobile payments? their benefits over traditional payment methods Jeroen de bel, Consultant, Innopay • Examining the impact of mobile and contactless payments on 12.30 Cross-industry panel discussion: what’s in it for me? Can the wider European market all stakeholders benefit from deploying NFC under the • Understanding how the London 2012 Olympics can be used collaboration model as a platform to roll out large-scale mobile and contactless • What are the different revenue streams for operators, banks consumer services and retailers under this business model? mark austin, Head of Contactless, Visa Europe • How should the costs be shared between all three stakeholders? 17.20 Panel discussion: when is the right time to deploy an NFC - Should any other parties be involved? or mobile payment service? - What can a trusted service manager (TSM) offer? • What are the key indicators that demonstrate that the • Is the business case to deploy a mobile payment NFC service market is ready for mass adoption? under the collaboration model strong enough to outweigh the • What are the benefits and pitfalls of investing in interim investment in: technologies versus waiting for more NFC enabled - Time - Money handsets to come on to the market? - Resources - Building external partnerships • What are the advantages and disadvantages of deploying • Are the other business models more viable and will they NFC now or waiting for retailers to be fully equipped with prove more lucrative for each stakeholder and how? point-of-sale technology? panellists include: • How can we speed up market adoption of the service? saadi Hussain, Head of Commercial Propositions, BT • What are the implications of waiting to deploy our NFC sergio Cozzolino, Vice President of Mobile Solutions, service and how can they be minimised? Telecom Italia Panellists include: 13.15 Lunch Chrisjan de weerd, Product Development Mobile, Ziggo and former Senior Manager, Product Development and 14.15 Examining the mobile payment ecosystem in the Czech Innovation, Rabo Mobiel Republic to optimise the success of your service Christian Kantner, Head of IT and Services, Paybox Bank • Identifying the key stakeholders involved in delivering a mobile aG and former NFC Product Manager, a1 Telekom payment service and their roles and responsibilities • Understanding how to achieve a standardised approach to 18.00 Closing remarks from the Chair NFC mobile payments between Telefónica O2 and the other 18.10 End of conference day one Czech operators, banks and customers For your booking enquiries you can email us now: telecoms@iqpc.co.uk
  • 4. Conference Day Two 1st February 2012 08.30 Registration and coffee 14.10 what’s in it for the customer? Learning how to use research to forecast customer take-up and educate the consumer 09.00 Opening remarks from the Chair • Determining how customers will benefit from using an 09.10 Identifying and exploiting the opportunities for NFC service KPN to introduce mobile contactless services in • Using customer insight analysis to establish the NFC wallet the Netherlands services that will appeal to your target market • Identifying KPN’s footprint in Europe and their objectives • Understanding your customer’s profile, behaviour and for mobile payments and NFC aspirations to establish how they will engage with the service • Determining how the NFC ecosystem is likely to evolve • Examining how local market conditions determine the • Understanding why and how banks and operators should viability of deploying an NFC and mobile payment service work together to create a successful ecosystem • Establishing an effective communications and marketing • Examining viable business models for mobile contactless strategy to educate customers on a NFC mobile payments services in the Dutch market place service through direct marketing, the press, advertising, • Evaluating KPN’s strategy for the Dutch Market and the SMS, online and billing services Sixpack Programme: Vít Šoupal, Senior Head of Mobile Payments and Partner - Goals - Objectives Solutions, T-Mobile Czech Republic peter van leeuwen, Strategy and Business Development 14.50 Identifying and exploiting the opportunities for operators Manager, KPN presented by mobile ticketing 09.50 Examining the critical success factors behind deploying NFC • Examining Telecom Italia’s mobile ticketing trial and their mobile payments in France success to date • Understanding the needs of both the consumer and the - Establishing the rationale behind further expanding the trial merchant when deploying contactless services and • Understanding how Telecom Italia have established and mobile payments leveraged a strong working partnership with public • Examining the different mobile payment solutions being transportation institutions to optimise the effectiveness of used in France and the pros and cons of each their service • Weighing up the advantages and disadvantages • Examining the lessons learnt from the mobile ticketing of implementing payment solutions such as the ‘mobile trial and the changes that will be made before launching wallet credit card’ and PayPal the service • Identifying and overcoming the challenges of ensuring • Examining how Telecom Italia are developing a price plan to security and interoperability for the merchant and the customer maximise service usage • Exploring best practice for developing communication and • Evaluating the strategies that Telecom Italia are marketing strategies that manage customer security concerns implementing to increase the profitability of their mobile didier durand, Mobile Contactless Services Director, Orange ticketing service sergio Cozzolino, Vice President of Mobile Solutions, 10.30 Quantifying and harnessing the value of mobile Telecom Italia wallet services • Examining the ‘mobile wallet’ as a SIM based application store 15.30 afternoon refreshments • Determining how the secure element operator, service 16.00 Evaluating the lessons learnt from the NFC trial deployed provider and end-user can derive value from the by Entidad Publica del Transporte (EPT) in Murcia, Spain common ‘wallet’ • Understanding the drivers behind EPT’s NFC trial • Establishing the value of the mobile wallet with respect to: • Leveraging partnerships and internal systems to ensure - Secure versus unsecure services technical compatibility and to reduce the costs of the trial - Privacy protection versus making a user profile • Analysing customer feedback to understand consumer - Generic versus customised demands and predict the success of the service • Evaluating the wallet services offered by Google, Korea • Understanding how mobile payment and NFC services can Telecom and Cityzi help to improve passenger flow and service efficiency sachin mittal, Head of Contactless, Swisscom • Examining the additional mobile wallet services that EPT can 11.10 Morning refreshments offer to customers as a result of NFC tagging • Expanding the trial to understand the viability of combining 11.40 Overcoming the security risks posed by mobile wallet services that include access to sport, cultural and payments services regional leisure facilities • Outlining the current authentication and certification miguel angel saez, Strategy Director, Entidad Publica del procedures and how they can be advanced Transporte (EPT) • Determining how to identify and minimise fraudulent mobile payment transactions as a result of NFC facilitated 16.40 Learning from the tried and tested valued-added services mobile payments (VaS) implemented across Europe to develop a successful - Who should cover the cost of this? NFC strategy • Establishing how security risks posed by the use of different • Understanding the impact and overcoming the challenges types of secure elements can be managed, including: presented by an insufficient number of NFC compatible - SD cards - SIM cards handsets on the market For speaker announcements please visit • Examining the challenges and regional successes of the www.mobilepaymentsandnfc.com deployment of online mobile services • Evaluating the operator pricing plans that have been used to 12.20 Roundtable discussion: Sharing best practice on the increase VAS take-up industry’s biggest challenges in developing a launch • Identifying key success factors that will drive NFC service strategy for mobile payment NFC services uptake and profits Delegates will have the opportunity to participate in two out John penberthy-smith, former Chief Commercial Officer, of three discussion sessions. At the end of each session the Meteor Mobile facilitator for each group will summarise the key findings before opening up the discussion to the floor. 17.20 Closing remarks from the Chair Topic one: How can operators differentiate themselves from 17.30 End of conference the Google Wallet? Topic two: Where is the money for operators when offering additional wallet services such as ticketing, and what steps need to be taken in order to optimise revenue generation from these services? Topic three: How can operators change customer perception of mobile payment services to increase take-up? Topic four: What are the key infrastructure requirements that you need to consider to offer NFC services? additionally, we are running pre and 13.10 Lunch post-conference workshops which are designed to provide further in-depth Don't forget that you can keep solutions that you may face with your mobile up to date with Mobile Payments payment strategy. Keep reading for further and NFC on the Telecoms IQ blog: information on these workshops. www.telecomsiq.wordpress.com COPYRIGHT Telecoms IQ 2011, Due to unforeseen circumstance the programme may change and IQPC reserves the right to alter the venue and/or speakers For your booking enquiries you can email us now: telecoms@iqpc.co.uk
  • 5. Pre-Conference Workshop: Monday 30th January 2012 Registration and coffee will begin at 09.30. The workshop will take place between 10.00 and 16:00 with breaks for lunch and refreshments. Morning Session: Examining the security implications for customers and operators offering mobile payment and NFC services • Identifying security risks for all stakeholders involved in deploying mobile payment services: - Operator - Financial institution - Customer • Outlining the procedures and processes that should be in place when a customer reports their handset as lost or stolen • Working with multiple stakeholders and industry regulation to establish clear security certifications that meet customer expectations and regulatory requirements whilst preventing any delays to your launch • Examining the security measures operators can implement to safeguard consumer money afternoon Session: Determining how to successfully deploy mobile money in an NFC-focussed Europe • Examining the gaps in the European financial services markets that mobile money could address • Establishing what a European mobile money solution should look like • Understanding how mobile money fits in to companies’ NFC strategies • Scrutinising the value chain for mobile money in Europe • Understanding how to ensure interoperability led by: paul makin, Head of Mobile Money, Consult Hyperion Post-Conference Workshop: Thursday 2nd February 2012 Registration and coffee will begin at 09.30. The workshop will take place between 10.00 and 16:00 with breaks for lunch and refreshments. Establishing how to price your mobile payment service in order to increase take-up and optimise revenue generation • Understanding how to forecast customer demand for your mobile payment service and price it accordingly • Identifying what customers expect and want from their mobile payment service • Examining how to carry out scenario based focus groups to anticipate customer reaction to your product and proposed price plan • Determining the extent to which mobile payment services should be priced separately or included in existing bundles • Establishing whether to increase the price of data packages to include mobile payment services • Assessing the viability and repercussions of waiting for your competitors to launch their price plan first • Understanding how to measure customer reaction to your plans and adapt them accordingly For more information on the workshop leader visit: www.mobilepaymentsandnfc.com attend Mobile Payments and NFC and meet senior Follow Telecoms IQ experts from leading operators, banks and merchants, @TelecomsForum to keep up to including the Heads and Directors of: date with news and developments • Mobile Payments on Mobile Payments and NFC • Mobile Wallet #mpaymentsIQ • NFC • Mobile Financial Services • Business Development Join Telecoms Networking • Innovation Forum on LinkedIn • Marketing • Technology Western Europe: 50% Find out more about the latest developments in Telecoms IQ Eastern Europe: 35% conferences and industry news with Scandinavia: 8% the new Telecoms IQ blog Middle East: 4% http://telecomsiq.wordpress.com Africa: 3% Reasons you should sponsor Mobile Payments FEEDBaCK FROM PaST SPONSORS: and NFC to improve your business: We had a great customer experience in terms • Generate new qualified leads - Access motivated, authorised buyers at of customer service we got and the exposure the point where they are making purchasing decisions to further their strategies we needed. Everything that we were promised • Demonstrate thought leadership - Take centre stage in front of a captive was delivered and we met some very interesting and targeted audience and demonstrate your expertise and market knowledge people, who were interested in talking business and • Network with key decision makers and influencers - Gain face to face meetings seemed to be at the right level to make decisions. with existing and potential clients Optier – VP Product Marketing • Position your company brand front of mind - Be the name that all operators think of when selecting vendors • Stand out from vendor delegates - Stand out on an elevated platform “We’ve had some great discussion with operators with a heightened presence. Be seen as 'front of mind'. Be the 'go to' that we haven’t spoken to beforeabout some first company through maximum recognition at the event. great initiatives as well as making some great • Gain competitive advantage - Have direct influence on selection criteria introductions on theglobal operator base that For more information on sponsorship opportunities please contact: you’ve had here.” Paul williamson, Project Manager, Telecoms IQ MDS - Chief Marketing Officer T: +44 (0) 2 07 036 1316 E: sponsor@iqpc.co.uk Media Partners For your booking enquiries you can email us now: telecoms@iqpc.co.uk
  • 6. Mobile Payments and NFC 5 WAYS TO REGISTER Pre-Conference workshop: 30th January •Examining the security implications for customers and operators offering mobile payment and NFC services •Determining how to successfully deploy mobile money in an NFC-focussed Europe Tel: +44 (0) 20 7368 9737 Conference Programme: 31st January - 1st February Post-Conference workshop: 2nd February Fax: +44 (0) 20 7368 9301 •Establishing how to price your mobile payment service in order to increase take-up and optimise revenue generation Post: your booking form to To speed registration, please provide the priority code located on the mailing label or in the box below. IQPC UK, 2nd Floor, my registration code is PdFW Please contact our database manager on +44 (0) 20 7368 9300 or at database@iqpc.co.uk quoting the registration code 129 Wilton Road, London above to inform us of any changes or to remove your details. SW1V 1JZ Discounted Operator and Financial Institution Prices** Package Book and pay before 11th November 2011* Book and pay before 16th December 2011* Book and pay before 13th January 2012* Standard Price www.mobilepaymentsandnfc.com Full Access Pass Pre-Conference Workshop 1 Save €400 Save €350 Save €150 €1,799 Email: telecoms@iqpc.co.uk Two -Day Conference €1,399 + VAT €1,449 + VAT €1,649 + VAT + VAT Post Conference Workshop Three day Pass 1 Two Day Conference Pre Conference Workshop or Save €300 €1,099 + VAT Save €250 €1,149 + VAT Save €100 €1,299 + VAT €1,399 + VAT Team discounts* Post Conference Workshop Two day Conference Save €175 Save €125 Save €75 €949 IQPC recognises the value of learning in teams. Groups of 3 or more 1 Two Day Conference ONLY €774 + VAT €824 + VAT €874 + VAT + VAT booking at the same time from the same company receive a 10% Standard Prices discount. 5 or more receive a 15% discount. 7 receive a 20% discount. Book and pay before Book and pay before Book and pay before Only one discount available per person. Package Standard Price 11th November 2011* 16th December 2011* 13th January 2012* Full Access Pass Pre-Conference Workshop 1 Save €800 Save €700 Save €300 €3,599 Venue & Accommodation Two -Day Conference €2,799 + VAT €2,899 + VAT €3,299 + VAT + VAT Post Conference Workshop Venue: The Hatton, 51-53 Hatton Garden, London, EC1N 8HN Three day Pass 1 Accommodation: Please add in the accommodation section: Two Day Conference Save €600 Save €500 Save €200 €2,799 Travel and accommodation are not included in the conference fee; Pre Conference Workshop or €2,199 + VAT €2,299 + VAT €2,599 + VAT + VAT Post Conference Workshop however we have put together a HotelMap that displays discounted Two day Conference 1 Save €350 Save €250 Save €150 €1,899 accommodation for hotels in the area near to The Hatton. The map Two Day Conference ONLY €1,549 + VAT €1,649 + VAT €1,749 + VAT + VAT displays live availability and allows you to book directly with each hotel: * To qualify for discounts, payments must be received by the early bird registration deadline. Early booking discounts are not valid in conjunction with any other offer. All prices are subject to UK VAT at 20% - VAT Registration #: GB 799 2259 67 http://www.hotelmap.com/M56NF - Alternatively, if you would like to **Financial institutions applicable for the 50% registration discount are subject to IQPC’s discretion and include banks, clearing houses and those involved in the mobile book your accommodation by phone, please call Daniel Spinner, our payment and NFC value chain. dedicated London concierge, on (0) 20 7292 2335 (if outside UK +44 (0) 20 7292 2335) quoting Special Reference Code M56NF. He delegate details will be happy to help you with your hotel booking and provide assistance Please photocopy for each additional delegate organising your time in London. Mr Mrs Miss Ms Dr Other First Name Family Name Free Online Resources To claim a variety of articles, podcasts and other free resources Department Mobile No. please visit www.mobilepaymentsandnfc.com Job Title Tel No. digital Conference On Cd-ROm Email A digital version of the conference proceedings, including all Yes I would like to receive information about products and services via email presentations, is available to buy. I cannot attend the event, please send me the CD Rom priced at IQPC Point of Contact £599 plus VAT For further information Please call: +44 (0) 20 7368 9300 or Organisation email: knowledgebank@iqpc.co.uk. 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