In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions. This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America where Millennials have exceptionally high hopes for their own future and their country’s future. Seventy-two percent of Latin American Millennials think their country’s best days are ahead, compared to only 51 percent of U.S. Millennials and 50 percent of Western European respondents who share that view. Millennials also have an entrepreneurial mindset: 72 percent agree they have opportunities in their countries to become an entrepreneur or develop and bring an idea to market. Contained here are the 2014 Global findings presented in an easy-to-read fact sheet.

1. 1
Telefónica Global Millennial Survey: Focus on Global
Title
Learn more at
www.telefonica.com/millennials
Look for opportunities at home or abroad_
Millennials, particularly in Latin America, are optimistic about the future_
51 50
72
49 50
28
US Western
Europe
Latin
America
Behind
Ahead
I believe my country’s
best days are…
Believe in the transformative power oftechnology_
Millennials believe North America (49 percent) and East Asia (39
percent) will lead the world in technology and innovation in the
next 10 years. However, Latin American Millennials believe their
country will also be a global technology leader in the next 10
years (40 percent).
 More than 80 percent of Millennials worldwide consider
themselves to be on the cutting edge of technology
 Eighty percent of Millennials own a smartphone, and 45
percent own a tablet, more than respondents
from the same countries in last year’s survey (72 percent
and 28 percent, respectively)
 Millennials still rely on and feel technology has
significantly transformed entertainment (59 percent) and
social interaction (52 percent), but say technology has
also significantly transformed education and research (49
percent), finding a job (36 percent) and work productivity
(33 percent)
 21 percent believe technological advancement has the
ability to deliver significant impact and change for
individuals with disabilities
 Seventy percent of Millennials do not think that their
countries leaders are focused enough on developing and
retaining the talent of the country’s youth
 About half of Millennials in the United States (49 percent)
and Western Europe (47 percent) prioritize work/life
balance in the workplace, while Millennials in Latin
America prioritize opportunities for training and
development (39 percent)
 Over 70 percent of Millennials overall consider
employment opportunities abroad, though motivation
varies:
o Fifty percent of Latin American Millennials place
more importance on finding a better paying job,
while U.S. and Western European Millennials
prioritize gaining perspective on the world (64 and
53 percent, respectively)
 61 percent of Millennials are worried about a “brain drain,”
or having the best and brightest leave to pursue
opportunities abroad
Millennials are optimistic, career-mindedand poised to take controloftheir futures_
Millennials, young adults aged 18-30, are optimistic about the future, particularly in Latin America; care about career stability; and think
strategically about identifying the best opportunities, according to the results of the Telefónica Global Millennial Survey, now in its second
year. The results showcase the pervasive nature of technology in the lives of Millennials, their entrepreneurial spirit and their concern about
poverty, corruption, the economy and education.
89 percent of Millennials worldwide are optimistic about the future, and nowhere is this more
true than in Latin America. Globally, almost two-thirds of Millennials believe their country’s best
days are ahead, although there is variation between Latin America Millennials and those in the
other two regions surveyed.. They are also focused on their futures.
 Career stability is the most important accomplishment (43 percent) to reach within the next
ten years
 Getting married is more important for U.S. Millennials (14 percent), than for their
Western European (11 percent) and Latin American (5 percent) peers
 Three times as many Latin American Millennials (26 percent) consider starting their own
businesses a priority personal accomplishment in the next ten years, compared to their
counterparts in the United States (8 percent) and Western European (6 percent)

2. 2
Telefónica Global Millennial Survey: Focus on Global
Title
Learn more at
www.telefonica.com/millennials
 On a global scale, Millennials believe poverty (44 percent),
education (26 percent) and the economy (26 percent) are
key social issues confronting the world today.
 72 percent believe the gap between the rich and the poor in
their country is expanding.
 Millennials worldwide say corruption (56 percent),
education systems (42 percent) and economic inequality
(41 percent) are the primary issues hindering growth in
their countries
Recognize economic and educational concerns as global and local issues_
Survey Methodology
Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30, across 18 countries in three regions including the United States,
Western Europe and Latin America. Penn Schoen Berland conducted research from 23 June – 4 August 2014 viaonline survey and central recruit to online
survey. Millennials from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Germany, Guatemala, Mexico, Nicaragua, Panama, Peru,
Spain, United Kingdom, United States, Uruguay and Venezuela were surveyed. Country sample sizes represented in the global number are weighted by the
percent of the population in each country with access to the Internet, gender, and age. The US Hispanic and Non-Hispanic populations are weighted to
census. The global margin of error is +/-1.2 percent. Exactsample composition is not identical waveover waveand demographics can vary. Trend may be
somewhat affected by these variations.
Almost two-thirds (65 percent) of Millennials worldwide believe they can make a local difference, and 40 percent believe they can make
a global difference.
 They are most passionate about taking action on education (18 percent), poverty (13 percent) and the environment (10 percent)
 Globally, Millennials believe learning about ways to help (44 percent) is the best way for young people to make a difference in their
communities, but variations exist at a regional level:
MostMillennials believe they can make a difference_
Western Europe
Participating in elections (40 percent) and
using social media to document, denounce
and publicize (40 percent)
United States
Donating time (57 percent)
Latin America
Using social media to document
denounce and publicize (50
percent)
Three out of five (60 percent) of Millennials believe the education system should be
their country’s top priority to focus on improving
 Globally, quality of teachers (59 percent) and quality of curriculum (59 percent) are
identified as key areas for improvement in education
 Two-thirds of Millennials in the United States (66 percent) say affordability is the
primary issue, and almost as many (61 percent) Latin Americans say access to
technology is the key issue
 STEM-related fields, computer science and programming (15 percent) and
engineering (12 percent), as well as healthcare/medicine (12 percent) and
business (11 percent), are viewed as the most important fields of study
Believe education needs to be their country’s priority_
_
Most likely to pursue the
following industries…
Showing % selected
Select answers shown
Technology 24
Start my own business 24
Engineering 15
Healthcare 14
Creative industries 11
Finance 11