SYSTEMS THINKING & MBSE Track 3 Session 2 Moderator: Mark Walker Deployment of MBSE and Systems Thinking in an energy technology company and an evaluation of interfaces in a system of systems development. Mark Minnucci – Paper 1: Deployment of MBSE and Emergence of a Systems-Thinking Culture Schneider Electric is a global specialist in the markets of energy management and automation. Historically, the Schneider portfolio has concentrated on mass-production of electro-mechanical consumer products. Today, Schneider product functionality and complexity are both rapidly increasing through the addition of embedded control software and wireless connectivity. In this presentation, I will share how my organization has championed this culture change, our roadmap for growing a community of experts from the ground up, and lessons-learned that will be applicable to all members of the audience who may be facing the same challenges in their own companies. This presentation will also provide a brief overview of the specific MBSE framework that Schneider Electric is using.

1. MARK MINNUCCI
Deployment of Model-Based Systems Engineering (MBSE)
and the Emergence of a Systems-Thinking Culture
1 December 2015

2. Presenter Biography
• Systems Engineering Domain Leader at
Schneider Electric
• Responsible for establishing a world-class Model-Based
Systems Engineering training, support, career path, and
R&D program
• 11 years in US Defense Industry
• Lockheed Martin and Raytheon
• Engineer, engineering manager, and proposal manager
supporting multiple programs ranging from Missile
Defense to Surveillance to Cyber Security
• 2 years at Schneider Electric
• Focused on embedding complex system design,
modeling, and simulation best practices into their global
technology strategy.
Mark Minnucci
MS in Systems Design and
Management from MIT
BS in Electrical Engineering
from Villanova University.

3. Agenda
• Introduction to Schneider Electric
• Need for Model-Based Systems Engineering
• Deployment of MBSE and the Emergence of a
Systems-Thinking Culture
• Current State of MBSE Deployment at Schneider
Electric
• Open Discussion

4. INTRODUCTION TO
SCHNEIDER ELECTRIC

6. Schneider Electric…the global
specialist in energy management
Diversified end markets – FY 2014 revenues
Utilities &
Infrastructure
Industrial
& Machines
Data Centers
& Networks
Non-residential &
Residential Buildings
27% 26%14%33%
Balanced geographies – FY 2014 revenues
25%
North
America
19%
Rest of
World
28%
Western
Europe
28%
Asia
Pacific
€25 billion
FY 2014 revenues
~170,000
people in 100+ countries
~5%
of revenues devoted
to R&D

7. • Safe
• Reliable
• Efficient
• Sustainable
• Connected
We ensure energy is
on by making it…
when energy
is on.

8. NEED FOR MBSE

9. Product Trends We’re Watching
System Of SystemsProduct System
Smart, Connected
Product
Smart
Product
Product
Tillers Planters
Tractors
Farm
Equipment
System
Combine
Harvesters
Weather Data
System
Irrigation
System
Seed Optimization
System
Farm Equipment
System
Farm
Management
System Platform
Rain, humidity,
temperature sensors
Weather
maps
Weather
forecasts
Weather data
application
Farm performance database
Seed database
Seed optimization application
Field sensors
Irrigation
nodes
Irrigation
application
“Smart, connected products are transforming how companies
design, manufacture, operate and service products, and ultimately,
how they organize to create and capture value.”
- HBR OCT 2015, “How Smart, Connected Products Are
Transforming Companies

10. Energy Trends We’re Watching
• Demand for electricity driven by
sustainability, intelligent devices,
and evolution of key energy
consumers (motion and cooling)
• Internet of Things will connect at
least 50bn devices by 2020
more EFFICIENT world
more ELECTRIC world more CONNECTED world
more DISTRIBUTED world
• Energy buy-back
• Microgrids
• Falling renewable energy costs
• Diversity of energy sources
• Buildings, infrastructure, and
datacenter customers all looking
to improve performance,
efficiency and environmental
footprint
These trends will require innovations in complexity management

11. Complexity Management with MBSE
• Facilitates data sharing within and between projects
• Connects design, supply chain, sales to the needs
• Promotes innovation and reuse through analytics and
advanced data modeling
• Enables “Rapid Design”, “Rapid Testing”, and “Rapid
Prototyping” capabilities
• Provides real-time assessments of…
• Project Status, Predicted System Performance, Predicted Profit
and Loss, Impact of Defects, Project Risk,…
Only possible if you deploy within a Systems-Thinking Culture

12. DEPLOYMENT OF MBSE
AND THE EMERGENCE OF A
SYSTEMS-THINKING
CULTURE

13. 2014 Situation
Global Schneider
Population
(~150k Impacted by SysEng)
Engineering
Population
(~15k Target Users)
Experienced Systems
Engineering Population
(~15 Potential Trainers)

14. My Team’s Mission
Make Model-Based Systems Engineering
A
“Corporate Strength”

15. Our Approach*
1. Establish Executive Commitment
2. Form a Powerful Guiding Coalition
3. Create a Vision
4. Communicate the Vision
5. Empower Others to Act on the Vision
6. Plan for and Create Short-Term Wins
7. Consolidate the Improvements and Accelerate
8. Institutionalize the New Approach
* Adapted from Harvard Business Review, “Leading Change”
Create the environment for a Systems-thinking culture to thrive

16. Executive Commitment (2014Q1)
• Schneider Innovation Technology Committee (ITC)
• Schneider CTO
• All Business Unit CTOs
• Ad-Hoc VP, SVP, and EVP representatives
• ITC recognized Systems Engineering as one of fourteen
“Strategic Competency Domains”
• ITC approved framework development and R&D funding
• Systems Engineering status presented quarterly
• Targeted cross-domain initiative results out-briefed ad-hoc

17. Guiding Coalition (2014Q1-Q4)
Roadmap Management
• Executive Sponsor
• Domain Leader (me)
• Business Unit
Champions
Advisory Panel
• Comp-Aided Engineering
• Cyber Security
• Embedded Control
• Safety
• Risk Management
• Marketing
• Industrial Design
• Customer Satisf./Quality
• Data/Tool Infrastructure
Focused on need definition, approval,
and deployment planning
Focused on concept
development and cross-
domain integration

18. Vision (2014Q3-Q4)
• Unite islands of systems engineering expertise in
Schneider Businesses and academia
• Define unified and flexible systems engineering
framework appropriate for Schneider
• Promote systems engineering processes and model-
based methods
• Support community growth through training, coaching,
and technology watch

19. Communicating the Vision (2015Q4)
• “5 Minute” Briefings (email newsletters)
• Internal Social Media
• Force Multiplier!
• Tailored Roadmaps for each Business Unit
• Living Communication Packages
• “What is MBSE?”
• “MBSE State of the Domain”
Team has a dedicated Systems Engineering community manager

20. Empowering Others to Act (2015Q4)
• Systems Engineering Wiki
• All Systems Engineering process documents
• Allows community to have conversations tied directly to key
concepts in our framework
• Allows community to catch our errors and suggest improvements
• Force multiplier!
• R&D Board of Change
• Existing body for reviewing engineering application lifecycle issues
and business unit deployment roadmaps
• Added Systems Engineering domain representative to the board

21. Short-Term Wins (2014Q4-2015Q4)
• Rocket (Experiment)
• Auto-generation of firmware directly from System Model
• Columbiad I (Experiment)
• Traceability from Voice-of-the-Customer to firmware design
• Connected Loop (Proof of Concept)
• Data infrastructure for end-user, sales, marketing, and engineering
real-time communication
• “Secure-by-Design” Cyber Security Architecture(Experiment)
• Cyber security design and analysis during system architecture phase
• Columbiad II (Experiment)
• Traceability from system architecture to software and electrical design

22. Consolidate and Accelerate (2016Q1)
Discover: Systems Engineering Fundamentals (30min, e-Learning)
Discover: Model-Based Methods (30min, e-Learning)
Execute: Systems Engineering Kickoff (Coaching)
Know: Systems Engineering (F2F Series) Know: Model-Based Tools (F2F Series)
Discover: Systems Engineering Overview (10min, e-Learning)
Know: Data and Models in Sys Eng (F2F Series) Know: BU-Specific Methods (F2F Series)
Understand: Systems Engineering (3day, F2F Workshop)
Global
Project-
Specific
Optional
Optional

23. MBSE “Labs” will be hubs of training, project support, and R&D
Consolidate and Accelerate (2016Q1)

24. Institutionalization (2016Q1-Q4)
• Activate new job codes
• Systems Engineer
• Senior Sys. Engineer
• Systems Project Lead
• Senior Sys. Project Lead
• Expert Sys. Proj. Lead
• Incorporate into
corporate recognition
program
• Edison Expert I
• Edison Expert II
• Edison Expert III
Make “Systems Engineer” a distinct and attractive career path

25. CURRENT STATE OF
MBSE DEPLOYMENT AT
SCHNEIDER ELECTRIC

26. Our Vee Model
Continuing to evolve to balance concepts with company language

27. Two Years Later…
Establish Executive Commitment
Form a Powerful Guiding Coalition
Create a Vision
Communicate the Vision
Empower Others to Act on the Vision
Plan for and Create Short-Term Wins
Consolidate the Improvements and Accelerate (2016)
Institutionalize the New Approach (2017 and beyond)
* Adapted from Harvard Business Review, “Leading Change”
Tools can be deployed in days, culture change takes time

28. OPEN DISCUSSION
mark.minnucci@schneider-electric.com