Lead analysis is a crucial part of the overall sales process. If companies don’t analyze their opportunities appropriately, they risk losing potential sales revenues. Whatever lead management program you adopt within your business, it must have two major components that work seamlessly together: automation and human contact. For more information about Lead Analysis Companies, visit http://www.Televerde.com today.

1. Lead Analysis
The Balance Between Automation and
Human Contact

2. Lead Analysis
Crucial part of overall sales process
Companies who don’t analyze opportunities,
risk losing potential sales revenues
Two major components needed to adopting a
lead management program that work
seamlessly together:
Automation
Human contact

3. Lead Analysis
Lead analysis programs not integrating either
automation or human contact won’t collect
valuable prospect information
Will lack the warmth personalization human
contact can provide. In fact you may not be
developing any relationship
Human touch in lead management cannot be
underestimated. Communicating directly with
prospects helps build trusting relationship and
further qualifies a prospect

4. Lead Analysis
How Lead Analysis Helps Better Manage
Opportunities
The disconnect between sales and marketing
teams when it comes to lead analysis, generates
either sub-par leads or not knowing how to
follow-up appropriately to close business
To resolve issue and create a more robust lead
management system, automation can assist the
lead analysis process

5. Lead Analysis
How Lead Analysis Helps Better Manage
Opportunities
By analyzing leads throughout sales cycle,
disposition of each prospect will be known
Lead analysis system should also accommodate
human intervention.
Integrating human intelligence into the system
can greatly improve lead management

6. Lead Analysis
How Lead Analysis Helps Better Manage
Opportunities
Integrating automation and human contact into
lead management provides several important
advantages:
You can build better brand awareness
-more leads in the pipeline means larger number of
people know about your company and its solutions
-provides necessary feedback for future product
development

7. Lead Analysis
How Lead Analysis Helps Better Manage
Opportunities
You can increase the company’s market share
-more leads in your system, the more opportunities you
have to close new business
-more business you generate, you gain greater market
share
You can develop better competitive positioning
-conducting regular lead analysis, you can more quickly
identify why and how customers make their buying
decisions

8. Lead Analysis
About the Author
Larry Fleischman is Director of Marketing for
Televerde, a leading B2B provider of sales
pipeline development solutions. For more
information about Lead Analysis Companies, visit
http://www.Televerde.com today.