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Digipak Analysis
1.
2. This is Neo Soul/ Hip-Hop Floetry’s second studio album, front
cover, Flo’Ology, recorded between 2004-2005 and released in
November 2005.
The picture features Natalie Stewart
(left) and Marsha Ambrosius (right)
with the wide shot catching them
mid-way through walking.
The concept of the album name
relates with the mise-en-scene of
the picture. The duo being shot
whilst mobile creates a theme of
elegance rather than it being taken
static.
The purple, white and black colouring
of the picture can be associated with
sophistication and simplicity.
The purple ink-like bursts on the left
and bottom right of the cover could give
representations of the duo bringing a
new found ‘colour’ to their simple
society. This idea is highlighted with the
purple also being both the duo’s album
and name colour.
The lack of any natural colouring on the
two shows that ethnicity doesn’t is not
important in their music. However, the
The title ‘Floetry’ being placed
behind the two could be to signify
that they have their ‘flow’ wherever
they go, backing them. Furthermore,
them standing side by side with no
one else being in the background
could emphasis them to be equals;
relying only on each other.
Another aspect that furthers this is the
albums name ‘Flo’Ology’ being in a
handwriting font, similar to that used in their
‘Say Yes’ music video. For this reason it shows
that they are still developing themselves as
artists, which makes the ‘Ology’ in the title.
3. The back cover shows the duo from the back, having the same wide
shot shown on the front cover.
The album name is still shown, this time being placed on the left. I
thought this was placed quite carefully as it takes up most of the
white sky, not drawing attention away from anything significant.
The standing side by side emphasis the equality even more as the
concept.
The colour coordination is kept similar to the front which works
well for the continuation between the and back.
One unique element is the way in which the track-list is set. For
many albums, track-lists have been shown listed downwards, either
on the left or right of the cover. However, in this case, they chose to
have the list constructed in the middle bottom, aligned in a upside
down pyramid. If put on the sides, it would distract the viewer from
the main image, being the duo.
4.
5.
6. This is R&B/ Hip-Hop Drake’s third studio album, front
cover, Nothing Was The Same, recorded between 2012-
2013 and released in September 2012.
The front cover of Drake’s ‘Nothing
Was The Same’ features a side-
profile portrait of himself.
The cover showing him with a
shape-up and hair slit connotes
thoughts of urban appearance. The
attaching beard and moustache
could represent elements of
growing up and maturity
The use of the chain around Drake’s
neck is a very big statement in terms of
financial strength. It shows him in a
light of having wealth. Not only this but
the chain being gold as well as its size
only furthers this idea.
The whole idea of wealth reflects
similar props and ideas that are shown
in hip-hop music videos. However, the
sky shown in the background subvert
this, being linked more with peace and
relaxation, heard in some forms of R&B.
The title is barely seen, shown on
the bottom left corner of the cover.
The small font could be so the
concentration of the cover is more
on the actual picture, with little
attention on the name being a
priority. Therefore, the image
reminds the viewer of the album.
The font of the title is done in a graffiti-
like style seen on the streets but done
with little creativity. The colouring only
being white follows a similar shade to
the clouds in the background, possibly
enforcing feelings of the title being little
in importance.
7. Nothing Was The Same also has a continuation impression from
the back and front. When putting both the front and back picture
side-by-side, they link intentionally.
The background of the sky is still established, which helps
maintain the theme.
Even from the picture showing drake as a child to him in the
present, the colouring is done to match perfectly, from the skin
pigment to the hair colour.
Props such as the afro comb shown in the child Drake afro hair
stresses the idea of style even as a youth. The neatness in its
appearance correlates with how he is in the future and furthers
the titles context; he may be the same person but ‘nothing is the
same’ on the way he looks.
8. Instead of having the track-list shown on the back cover, Nothing Was The Same has
each track listed inside, with detail on the production team, ‘thank you’s, the features
of the song and musicians. This allows for full on concentration on the cover art.
I thought this works well as a personal characteristic to the album.