Whether professional, affinity or trade group, if you're like most associations, you're trying to figure out the best ways to keep conversations going with your members and create meaningful, valuable relationships to accomplish your goals. You are probably looking for some new avenues of communication and engagement through social media and online communities. In this presentation, learn how associations use social online communities to boost recruitment and member loyalty by improving the user experience.

1. Online
Communi+es
for
Associa+ons
How
associa)ons
use
social
online
communi)es
to
boost
recruitment
and
member
loyalty
©
2011
Telligent.
All
rights
reserved.

2. First
things
first.
What’s
a
community?
A
community
is
an
online
hub
where
people
with
shared
interests
can
communicate,
get
support,
build
rela+onships
and
be
recognized
using
today’s
most
popular
social
media
and
Web
2.0
applica+ons.
©
2011
Telligent.
All
rights
reserved.

3. Okay.
So,
how
do
associa+ons
use
online
communi+es?
Affinity
groups
use
communi+es
to
provide
social
and
networking
opportuni+es
to
members
who
share
the
same
interests.
Trade
groups
use
communi+es
to
promote
the
economic
ac+vi+es
of
member
companies
and
provide
collec+ve
representa+on.
Professional
groups
use
communi+es
to
expand
the
knowledge
or
skills
of
their
members
and
promote
professional
standards.
©
2011
Telligent.
All
rights
reserved.

4. Now,
I
know
how
associa+ons
use
communi+es.
Why?
What
are
the
benefits?
1. Increase
awareness
2. Build
rela+onships
3. Establish
thought
leadership
4. Reinforce
your
value
proposi+on
5. Drive
membership
©
2011
Telligent.
All
rights
reserved.

5. 1.
Increase
awareness…
Increase
awareness
and
outreach
by
tapping
into
the
conversa+ons
that
people
are
having
about
your
associa+on
online.
©
2011
Telligent.
All
rights
reserved.

6. 2.
Build
rela+onships…
Build
rela+onships
with
current
and
future
members
by
crea+ng
a
central
hub
where
in-­‐depth
conversa+ons
and
networking
are
possible.
©
2011
Telligent.
All
rights
reserved.

7. 3.
Establish
thought
leadership…
Posi+on
your
associa+on
as
the
leading
online
resource
for
informa+on
that
people
can’t
find
anywhere
else.
©
2011
Telligent.
All
rights
reserved.

8. 4.
Reinforce
your
value
proposi+on…
Reinforce
your
members’
sense
of
affilia+on
and
value
by
offering
interac+ve,
online
programs
for
accredita+on,
learning
and
mentoring.
©
2011
Telligent.
All
rights
reserved.

9. 5.
Drive
membership…
Increase
membership
by
engaging
people
and
cul+va+ng
rela+onships
through
the
communica+on,
educa+on,
networking
and
collabora+on
that
online
communi+es
make
possible.
©
2011
Telligent.
All
rights
reserved.

10. One
more
ques+on.
Who
is
Telligent?
Telligent
is
the
leading
provider
of
social
community
soXware
for
the
enterprise.
We
power
thousands
of
online
communi+es
worldwide.
See
for
yourself.
Check
out
these
associa+ons’
online
communi+es
built
on
Telligent
Community:
AICPA’s
community.thiswaytocpa.com
Bri)sh
Dental
Associa)on’s
www.bda.org
American
marke)ng
Associa)on’s
www.marke)ngpower.com
For
resources
designed
specifically
for
associa+ons,
check
out
our
Best
Prac+ce
Toolkit.
Facebook
YouTube
@telligent
Google+
LinkedIn
©
2011
Telligent.
All
rights
reserved.