CONTENT MARKETING THE KEY TO BUILDING A POWER BRAND

1. THE KEY TO BUILDING A POWER BRAND

2. One thing you should know….
CONTENT IS KING

3. Understanding Content Marketing
Content marketing is the process of:
• Creating and sharing relevant, valuable and engaging
content to -
o attract, acquire, and engage a -
o clearly defined and understood target audience –
o with the objective of acquiring new customers or increasing
business from existing ones.
Source: Amanda Maksymiw

4. Content marketing is about delivering the content your
audience is seeking in all the places they are searching
for it.
Simple Put:

5. Content
Marketing
Traditional
Marketing
What is the difference?
• Sells the idea of
the product
• Provides value
• Educates
• Creates content
that attracts TAs
• Only holds attention
for a short time
• Interrupts instead of
offering something
valuable
• Can be expensive
• Aims to sell the
product

6. Types Of Contents

7. Harnessing The Power of Content Marketing for your brand… How?
o Consistently create and timely deliver quality content
o Alter your content depending on the stage your TA is at
o Be strategic about the types of content you create
o Make your content easy to digest
o Tactically promote your content
o Put yourself in your reader’s shoes and write about what
they want
o Get some insight by doing keyword research
o Be conversational and friendly
o Get to the point quickly
o Tell a story
Content marketing is a long-
term investment,
be patient and do it right and
you will definitely get results

8. NOW YOU KNOW…