Can your business thrive without prospects, clients or customers? If your answer to the question is “no", then you must have a Lead Generation system in your marketing arsenal. Simply put, you must have a consistent flow of people that you can showcase your products and service to because it will increase your chances of making a sale. This presentation dives deep into building a responsive list for your specific market.

1. LEAD GENERATION 101
HOW TO BUILD A RESPONSIVE LIST

3. In This Webinar, You’ll Discover
Why Every Business Must Be Actively Building A List
The Goal List Building plays in any Marketing System
Three types of lists that exists
...and How To Build A Responsive List

4. But First...

9. What is a list?

10. Can your business thrive without
Prospects, Clients or Customers?

11. ...if YES, then...

13. ...if NO, then...

14. 1.Look for new people to showcase your
products and service to.
1.Get existing Customers to buy from you over
and over again

15. Database

16. Why does my business need it?

17. Forbes describes it as building an asset that has
one of the highest returns on investment
because...

18. Communicate Directly

19. Nurture
Convert
...and Retain

20. It Costs Almost NOTHING

24. What are the different types of lists?

25. COLD LIST
WARM LIST
HOT LIST

26. Cold List
Introduce Your brand
Establish Credibility
Figure out why they need what you’re offering
You don’t own the list

27. FACEBOOKInstagram
TWITTER

28. Warm List
Prospects
Give time and attention in exchange for value and knowledge

30. Hot List
Customers/Clients
Give cash in exchange for whatever it is that you are offering.

32. How do I Build a responsive list?

33. COLD LIST
WARM LIST
HOT LIST

34. You will Need...
Bait - Lead Magnet
Personal Billboard - Landing Page
Place to store the data - Email Autoresponder software
Lots of people - COLD TRAFFIC

35. A Lead Magnet Is...
A small chunk of valuable information that solves a specific
problem for a specific market and is offered in exchange for
contact information...usually an email address

36. A Lead Magnet...
Makes a specific promise
Gives specific examples
Offer a specific shortcut
Answers a specific question

37. A Lead Magnet is NOT...
Subscribe to my newsletter
A Guide
A mini course
A survey

38. A Landing Page Is...
a web page that allows you to capture a visitor's information
through a lead form. Every landing page should have an
interesting offer behind a lead capture form. This helps you
convert a higher percentage of web page visitors into leads that
you can follow up on later.
HUBSPOT

39. An Email Autoresponder Software Is...
...your database. It houses all emails that are collected in an opt-in.
Landing pages CANNOT work independently of email
autoresponder. It also automatically sends emails to your
subscribers when triggered by a series of events you determine.
Many of the best autoresponders have reporting tools that track
email open rates, email click through rates as well as email
bounces. It show you how good or bad your email campaigns are
performing so you can constantly tweak and improve.

40. Email Autoresponder Software Include...
Getresponse
iContact
Active Campaign

41. Traffic
FACEBOOKInstagram
TWITTER

42. A LEAD GENERATION SYSTEM

43. You’re probably wondering...
There are so many things to remember
How do I make this a reality for me?
How will I know the perfect bait to create for my business?
How do I put all the pieces together?

44. create a LEAD MAGNET

47. At the Bootcamp, you’ll learn...
How to identify your Ideal client
How to articulate the little victory you'll deliver to these clients
How to write your first marketing email
How to construct your entire Lead Generation System
The 5 Most effective tools to build your Lead Generation system

48. NGN 300,000

49. NGN 150,000

50. 1/5th of
NGN 300,000

51. NGN 60,000

52. LEGALPEDIA
LEADS: 567
AD SPEND: NGN 60,000
SALES: NGN 484,000
PRODUCT: NGN 5,000 (NGN 6,500)
No OF CUSTOMERS: 84

53. ALPHA AUTOS
LEADS: 56
AD SPEND: NGN 75,000
COST OF PRODUCT: NGN 90,000
SALES: NGN 450,000
No OF CUSTOMERS: 5

54. At the Bootcamp, you’ll learn...
How to identify your Ideal client
How to articulate the little victory you'll deliver to these clients
How to write your first marketing email
How to construct your entire Lead Generation System
The 5 Most effective tools to build your Lead Generation system

56. NGN 5000