Best of CES 2018 Tempo OMD
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Best of CES 2018 Tempo OMD
- 1. BEST OF CES
- 2. 2.5 MILLION 150 184,000+ 3,900+ 58,000+ 116 SQUARE FT OF EXHIBIT SPACE COUNTRIES REPRESENTED ATTENDEES EXHIBITING COMPANIES INTERNATIONAL ATTENDEES DAYS SINCE IT LAST RAINED IN VEGAS
- 4. BOT OR NOT? OUTSOURCED DECISIONS WILL IT BLEND? FEARTECH SCREENS SCREENS THINGS WE LOVE!
- 5. BOT NOT?OR
- 6. THEY’VE COME A LONG WAY WITH MORE TO COME
- 7. BUDDY • Over the top cute companion robot • This is one extremely well made up Alexa tower
- 8. AVA BY AEOLUS ROBOTICS • Ava’s innovation is all about her ability to manipulate objects with her arms, which is a major leap forward for robot articulation • Estimated cost: “a family trip overseas” #OMDCES2018
- 9. ITRI • Scrabble playing, drink mixing, good time guy #OMDCES2018
- 10. SONY AIBO • Incredibly advanced AI, can recognize different members of the family, learn tricks • Striking rounded design • $2,000, available this summer #OMDCES2018
- 12. WEEN AI • AI replacing not just tasks but human decisions • The ultimate experience of a connected device is to forget it
- 13. DOPPEL • Creates a silent heartbeat vibration on the inside of the wrist • Reduces stress and increases focus • $179
- 14. DNA NUDGE • Your food and wellness choices made by your own DNA • App scans make it actionable in-store
- 16. FOODMARBLE AIRE • A breathalyzer for your digestive tract • Hospital grade, now available portably and affordably
- 17. WILL IT BLEND?
- 19. POLY • Autonomous Store Platform • AI meets facial recognition meets behavioral tracking • Pilot in “coming months”
- 20. BLACK BOX VR • VR meets exercise science • Virtual motivation • Boutiques opening “later 2018” #OMDCES2018
- 21. KOLIBREE MAJIK • The ultimate brushing experience • AR meets motion tracking meets cavities • Under $30 each; September launch #OMDCES2018
- 23. FEARTECH
- 24. AR4X • Designed to replace traditional CCTV • Proactive camera robots to actively look for possible danger #OMDCES2018
- 25. RIPPLE • Wearable personal safety device with a 24/7 direct line to support • Build out your profile with pertinent information • Price: $129 for 12 months of dedicated service #OMDCES2018
- 26. EVONE • In the case of a fall followed by immobility, the shoe immediately triggers a pre-programmed alarm • Buy the shoes and monthly service subscriptions #OMDCES2018
- 27. ALLERGY AMULET • A rapid, portable, food allergen & ingredient detection device #OMDCES2018
- 28. EXACTCURE • Digital twin that simulates your personal response to medication in real time #OMDCES2018
- 29. SCREENS SCREENS
- 30. THE WALL • 146” Modular screen made with new Micro LED technology • Made of 25 million sub pixels each no thicker than a human hair #OMDCES2018
- 31. RAZER PROJECT LINDA • An entirely new mating of phone and laptop • Phone becomes your track pad and laptop allows you to extend power of your phone #OMDCES2018
- 32. OLED • Maintains incredible thinness while placing speaker at the back of the screen • Vibrates the screen as part of the resonance #OMDCES2018
- 33. LG DISPLAY • World’s first OLED quality screen that can be rolled up and put away just like an old projector screen #OMDCES2018
- 34. THINGS WE LOVE!
- 35. AEVENA • Home drone best left not alone #OMDCES2018
- 36. BARTESIAN • Creates premium cocktails on demand • Price: $299 #OMDCES2018
- 37. HUSHME • Bluetooth voice mask for mobile phones • External speaker for additional masking sounds • ~$200 this year #OMDCES2018
- 38. SGNL • World’s first Body Conduction Unit • When picking up a phone is too inconvenient #OMDCES2018
- 40. MARKETING IMPLICATIONS BOT OR NOT? ROBOTS MAY BE YOUR NEXT CUSTOMERS OUTSOURCED DECISIONS BEYOND BEHAVIORS; KNOW WHAT YOUR CUSTOMER IS MADE OF WILL IT BLEND START WITH PAIN POINTS, NOT TECH FEARTECH DON’T JUST HELP, RESCUE SCREENS SCREENS WHERE THERE’S A WALL, THERE’S A WAY
Notes de l'éditeur
- In 2017, Technology was a lot like how Homer Simpson described alcohol: The cause of... and solution to... all of life's problems. Tech took its lumps: Election meddling Hacks of billions of email addresses Our first death of a driver of an autonomous vehicle CES seems like tech is ready to tilt the scales back to SOLUTIONS; making the world a better place, one gadget at a time
- And the numbers reflect this optimism, across the board: 2.5 million square feet of exhibit space (how big is that?); 13 square feet per person 184,000+ attendees — an increase of 7,000 from last year 58,000+ international attendees 150 countries represented 3,900+ exhibiting companies 116 days since it last rained in Las Vegas
- 5C 5G refers to the fifth generation wireless broadband technology Very low latency; high speed Virtual reality; autonomous cars; even remote surgery AT&T 12 markets by end of 2018 Most Americans: 2020 Announcements about 5G made by Intel, Quallcomm and Erricson Google’s back First time since anyone can remember Striving to close the voice gap w/ Amazon Announced speakers with 16 companies including Sony and Bang & Olufsen; inside LG TV Lot of blue space still Pavilion washed out (by rain_ ePallette In previous years we saw swoopy sports car electric and autonomous vehicles This is what pure utility looks like if you don’t have to bother with the driver Potential to revolutionize like the Container did for shipping; “blank slate” Partners: Amazon, Uber, Mazda, Pizza Hut (bakes and delivers your pizza) “Mobility as a Service” Mobile hotel room; food truck; pop-up retail. Shared among companies Public transit by day; shipping packages by night Exterior can change too
- Bot or Not: Robots were once again all over the show this year -- we'll show you the ones that mattered most and Craig will have a special guest Outsourced Decisions: Tech isn’t just replacing human activities outside our bodies, but our choices inside our minds Will it Blend: What combinations of tech will strike gold? We’ll you. FearTech: Fear is a potent motivator. Certainly the companies who make these products hope so. Screens Screens: Tech is finally catching up to science fiction in this category: we'll show you screens that ARE the wall, can roll up into a tube and deliver sound without speakers. Things We Love: Don’ really fit a trend, but awesomely great or awesomely terrible
- This year we saw a continued explosion of robots throughout the halls of CES: if you can think of something a human being does now, robots are attempting to replicate it on the floor of CES. While there are nearly innumerable types of robots out there, we’re going to once again focus on the category of companion robots: bots that are designed to build relationships with humans and keep them from being lonely. Now, just like last year I can hear the disbelief and cynicism in your silence – but trust me: this is going to be massive. And the reason why it’s going to be massive for marketers is that these silent assassins are going to build such close relationships with consumers that people will offload their decisions to them. You’ve all spend 20 years and billions of dollars building 1:1 relationships with consumers and these guys are going to get in between you two. The key for brands is to know how to bring these guys into the relationship and program to them – or your brand will be left out of the conversation.
- In fact, I thought it would make sense to do a quick frame up of the evolution of these companion devices. The first electronic devices that started talking to us with any regularity were GPS devices. Despite the fact that they often sent us the wrong way or kept repeating “RECALCULATING, RECALCULATING” it set us on a path of offloading part of our brains to them. Fast forward to CES 2016 in which we saw a many types of “table top” robots like Jibo (JEE-bo) who, while stationary, could interact with people, take their picture on command, interact with basic IOT devices Next came locomotion in the form of wheels under the device like with Kuri – who is functionally an Alexa tower that rides around on a Roomba. Same basic functionality, only now she moves around the house This year we see much more articulated arms like on iPal, continuing the march towards anthropomorphizing these bots. And finally we have Rosie from the Jetsons: isn’t that who we ultimately want to keep our homes, make our meals, fold our laundry and dish out a healthy dose of sass along the way?
- Evolutionary biologists have discovered that the reason why dogs do that thing when they tilt their heads is because the ones who developed this trait were more commonly fed by humans because humans find the trait endearing and cute. That’s clearly the playbook being run by the folks at Blue Frog who have this year brought us Buddy, the hugely monstrously eyed robot. Again, the bot itself is mostly a combination of roomba and google home, but most of their investment money went into development of the eyes. Please don’t look too long directly into Buddy’s eyes, he will haunt your dreams for a long time after…
- Ava by Aeolus Robotics is clearly a step in the Rosie direction. This bot is designed for domestic chores and given its sophisticated arms it can sweep, vacuum and even prepare basic food. Ava can differentiate between different members of your family (including the dog) and can patrol your home like a security team. Downside of Ava is that it isn’t going to come cheap – when asked for a price we were told Ava costs approximately what “a family trip overseas” will run you.
- Sometimes we see tech manufacturers develop something they call a “reference product” which means they’re working on a specific piece of functionality and specialize there so the industry overall can benefit. This guy made by ITRI is all about optical recognition and hand coordination. In fact, he’s quite the catch for a social outing since his primary functions are playing scrabble and mixing cocktails.
- Sony brought Aibo back to CES after a 12 year absence and BOY was it a hit. [note to presenter: please go online and watch a couple of the videos of the Aibos playing with each other on the floor this year, it’s hard to capture how cute they are in words alone] Aibo is a HUGE step forward across a number of dimensions: from a design perspective, Aibo was built with smooth curved surfaces to make it much more canine in shape and look. It has OLED lenses in its eyes so they can be MUCH more expressive and interactive. It puts itself away when it needs a charge and you’ll never ever have to walk it or carry any extra plastic waste bags with you.
- An unfortunately named French company, Ween.AI is the evolution of home-based AI, in that it connects all of your devices in an autonomous fashion. Rather than barking individual orders at your personal AI assistants, Ween listens to your instructions and becomes a predictive model for home management. What is it? Ween learns your habits and makes real-time predictive planning for all living spaces. Ween.ai is the world’s first AI-based solution that makes your smart devices autonomous. Why is it new / innovative? (quick fact) It makes smart devices autonomous. When will it launch to the public? Debut at CES What is the cost? TBD Link to website / relevant articles https://www.ween.ai/ To what industry would this be relevant? Smart Home, AI, Consumer Goods How does it relate back to media and advertising / why is it relevant to clients? The system democratizes AI in the smart home setting expanding the capabilities of current products in the market place.
- Aside from AI, technology can also start to understand and manage – and outsource- your mental and physical health. Doppel understands and then helps you manage the most critical part of your stress levels. Forget yoga, forget pilates – manage your heartrate organically via technology. And if you need to up your hearthate- forget the diet coke or other stimulants – Doppel can help you maintain focus as needed (gamers are very interested!). What is it? (1 sentence) Wrist band designed to reduce stress and increase focus within moments. Why is it new / innovative? (quick fact) Doppel works by creating a silent vibration on the inside of your wrist which feels just like the ‘lub-dub’ of a heartbeat. Slower rhythms are calming, and faster rhythms help you feel focused - just like music. When will it launch to the public? Expected early 2018 What is the cost? $179 Link to website / relevant articles https://feeldoppel.com/ To what industry, or client of ours, would this be relevant? healthcare, lifestyle, gaming How does it relate back to media and advertising / why is it relevant to our clients and what we do for them? Potential for live events to get all participants on same emotional plan Gamers can use as a way to stay relaxed and focused
- What’s a better shopping experience - than one based on your own DNA?? Everyone is doing some sort of new year diet – Whole30, Paleo, etc – but DNA Nudge will help you make better choices based on your individual and biological needs. The implications here are that we have been considering marketing to people’s behaviors; we should now consider people’s DNA/biometrics. What is it? (1 sentence) DnaNudge is a new service that guides you to make the best shopping choices based on your unique genetic makeup - “nudging” your everyday choices through your DNA. DnaNudge delivers completely personalized food product recommendations towards healthier choices, delivered via wearables or an app. Why is it new / innovative? (quick fact) If DNANudge can deliver on the company’s promise, it stands to fundamentally change how consumers approach diet and nutrition. Diets will be personalized to the consumer and recommendations will be actionable in-store—think of being able to scan a barcode to be able to determine “is this food right for me”? When will it launch to the public? TBD Link to website / relevant articles http://www.dnanudge.com/ To what industry would this be relevant? Health, Fitness, CPG/Food How does it relate back to media and advertising / why is it relevant to clients? Food marketing will need to take health and wellness into much greater consideration with tools like these on the market. Taste and overall brand image will be lesser considerations over nutritional profile if a service like DNANudge were to take off.
- Old joke: only successful convergence was clock radio Walk halls, and hard to tell where one section ended and the next began New, fertile ground in mashing up different tech.
- What is it? (1 sentence) iDevices Instinct is a smart light switch with Alexa built in, turning the switch itself into a miniature Amazon Echo with integrated speaker. Why is it new / innovative? (quick fact) Having Alexa built in means you can turn your light switch on and off, get the news, check the weather or search all through the light switch itself. When will it launch to the public? 2018 What is the cost? TBA Link to website / relevant articles https://www.theverge.com/circuitbreaker/2018/1/7/16860058/idevices-instinct-smart-light-switch-alexa-integrated-speaker-ces-2018 https://idevicesinc.com/news/129/ Most likely around $500 https://www.cnet.com/products/bosch-roxxter/preview/ Possibly CPG for cleaning products What is it? (1 sentence) Smart Lighting products – Light switch and ceiling light Why is it new / innovative? (quick fact) They both have the ability to control Alexa and Google Assistant. It’s an in-wall switch, so it has the added benefit of controlling whichever standard (non-smart) light bulbs it’s connected to. It also includes built-in motion, temperature, and humidity sensors. When will it launch to the public? Will be rolled out over the course of the year What is the cost? N/A Link to website / relevant articles https://www.theverge.com/circuitbreaker/2018/1/2/16840468/c-by-ge-ceiling-fixture-light-switch-alexa-google-assistant-homekit https://www.cnet.com/news/alexa-in-your-ceiling-ge-teases-voice-friendly-smart-lights-for-ces/ Augmented reality smart glasses The company has partnered with Amazon to bring Alexa integration to the device, making the Blade the first pair of AR glasses to make use of Amazon’s voice-based digital assistant. https://www.vuzix.com/Products/Blade-Consumer https://www.theverge.com/2018/1/9/16869174/vuzix-blade-ar-glasses-augmented-reality-amazon-alexa-ai-ces-2018 HiMirror Mini is a compact version of the internet connect smart mirror that includes Alexa capabilities http://www.telegraph.co.uk/technology/2018/01/08/ces-2018-smart-mirror-tells-wrinkly/ https://www.pocket-lint.com/smart-home/news/amazon/143246-alexa-takes-over-ces-2018-ai-powered-tvs-fridges-mirrors-and-more Jabra is among the first manufacturers to include compatibility with Amazon Alexa built right into the Jabra Elite 45e headset This reasonably priced headset not only offers hands-free voice calling but also boasts IP54 certification and access to Alexa on the go https://www.pocket-lint.com/smart-home/news/amazon/143246-alexa-takes-over-ces-2018-ai-powered-tvs-fridges-mirrors-and-more
- https://www.fastcompany.com/40493622/this-ai-startup-wants-to-automate-every-store-like-amazon-go “No single model can do all this autonomous market work, so we are actually doing multiple things here,” says Rizzoli. “What’s running here is a combination of different models that are trying to figure out who you are, where you are, what you’re doing, and then ultimately what products you’re using.” Poly doesn’t have to use facial recognition to put a real name with each face, although that does make checkout much easier, says Rizzoli. His ideal (a model applied in some automated stores in China) would be for shoppers to register for the system, including a photo that the cameras could use to identify customers as they enter and leave the store in order to automatically charge their account. They would also check in to the store with an app Up to 40 people at once. Poly’s level of image and activity tracking goes beyond self-checkout. It can function as a store security system, an inventory tracker, and a way to make sure employees aren’t slacking off. Poly also generates heat maps to provide insights on how customers move about the store. And it collects information that could interest marketers—like what products people look at and/or pick up to examine, even if they don’t ultimately buy them. Relevant for Retail!
- https://www.youtube.com/watch?v=7vnTwEnRcNs Peloton for weights Boise-based (potato!) People stop because they get bored or don’t get results fast enough. This is the world’s first VR fitness gym. The gym will utilize the wireless HTC Vive headset (and wireless hand controls) which will allow users to move freely in the space Virtual stadium; your opponent vs. you in chest presses Beta avail now Go to Black Box “boutique gym” open “later in 2018” on west coast Your actual speed, strength, and endurance will help you win, making it more like a futuristic sport than a video game Immediate rewards (vs. regular workouts) You’ve heard stories of mothers lifting cars to save their children. Your body has abilities that aren’t easily accessible… until now. Immerse yourself in another world where your brain will perceive actual danger or urgency and push past your perceived limitation Pulley system Combines VR w/ exercise science and behavior-change research Battle a friend Implications: Sports brands (Gato, Under Armour); Health brands (Cigna)
- https://www.cnet.com/news/kolibree-magik-smart-toothbrush-ces-2018/ https://www.kolibree.com/en/ Using computer vision technology, motion tracking and your phone's front-facing camera, Magik incentivizes kids to brush their teeth with an augmented reality gaming app. The game, called Magik Mirror, requires your kid to fire up the selfie cam to start. While brushing their teeth, they fight an evil monster in the app, who is bent on spreading cavities across the land. To kill the monster, they need to shoot bubbles at it. As the monster runs around the screen, the user also needs to move around and brush their toothbrush thoroughly inside their mouths to keep shooting. Unlock worlds, just like any game Need the special toothbrush Kolibree says it will bundle its toothbrush with a phone holder to keep one hand free. To prevent over brushing (which can cause gum damage at any age), the game can only be played up to three times a day. Parents will also be sent data each time their child plays, receiving information like the time of day their kids brush their teeth and the duration of brushing. The Magik toothbrush is set to be available some time later this year for "under $30" apiece (cheaper than a cavity!); September Implication: You can make anything fun; cleaning the house, grocery shopping (cart); driving safely
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- Replaces traditional video surveillance Includes facial recognition, on screen viewing, ability to talk & listen through speakers and has military level encryption to ensure your personal information is safe
- No longer feel uncomfortable or nervous Ripple is a charm you can wear anywhere and with one click someone will call you Or program so that 3 clicks alerts 911
- Similar concept to Life Alert but without the button Shoes do all the work, they detect when you fall and immediately alert your support network Originaly designed for elderly but now used for works, outdoors and more 26 stylish options
- Restaurant responsible for over half of all food allergy fatalities No longer worry about the foods you didn’t prepare Charm that includes disposable strips you can use to test your food on the spot for any ingredients you cannot ingest Within seconds you’ll know if your food is safe to eat
- Know how your body responds to medication Use your digital twin to fin out when a drug is optimal, if you can increase/decrease dosage or if its still in your blood stream All without doing a blood test
- If there’s such a thing as a tradition for BOCES presentation, it’s including a TV and Laptop section. And if I’m being honest, we’ve struggled the last few years in particular to come up with examples that really pop. This year we did NOT have that problem. Excited to share this years crop of screens, screens (the magical fruit)
- Things like “the wall” are why I got into this business in the first place. It’s amazing. We’ve been talking for years about “how big can TV screens get”? And now, the conversation can be flipped. There’s no more fitting your TV to your wall because the TV IS your wall. It’s not a TV on a wall, it’s a wall that IS a screen, pivoting the model. You’ve heard of or even maybe tried “picture in picture” on your TV, this is TV in TV – in this image the entire lit up area is one giant screen with a “TV” inset inside the wall. When you’re not watching conten the wall can appear to be just that – a wall. Wall paper, bricks, wherever your décor/taste takes you. In addition, the type of screen this is is “micro LED”. Think of the holiday lights you may have around your house or on your christmas tree. Now imagine they’re just as bright but the width of a human hair. And pack 25MM of them together, being able to light them all up individually and you’ve got the makings of The Wall.
- For the last few years, peripheral company Razer has demoed a concept product that’s designed to move the industry forward. This is the most high functional phone case you’ve ever seen. This “laptop” is essentially a case that extends the functionality of your phone – you plug your phone into the “trackpad” and your phone controls the larger “laptop” around it. Another model bender (like the Wall/TV) where phone computing power is rivalling that of laptops – now your phone can be the beating heart of your laptop.
- Another model twister – this “TV” projects its sound THROUGH the screen. The ”speaker” is mounted on the back of the unit, and the screen is used as an actuator for the sound to reverberate. All done somehow without shaking the screen itself. Magic!
- Super high def screen that can be rolled up like a poster in a tube. This is exactly like one of those old school projector screens you used to pull down, except in reverse and absolutely AWESOME.
- This is the section we LOVE to LOVE – our favorite tech misfits: every year there are a number of inventions that are brought to CES that embody the tech truism: just because you CAN build something, doesn’t mean you SHOULD.
- What happens when you pair a drone with a companion robot? Absolutely nothing good.
- Keurig for cocktails Fill with 4 of your favorite spirits, pop in a pod and cocktails are ready Done in seconds & shows off mixology skills
- Hushme can be worn as a standard neckband-style wireless headphone -- it has integrated ear buds -- or in "masking" mode, which allows you to muffle your conversations. These masking sounds, which are output through an external speaker on the outside of the headphone, include wind, rain, monkey and squirrel, Hushme can also be worn like a neckband-style headphone. probably for all those folks in open-office environments who are looking for some on-demand privacy. Cool in Asia? $200 at some point this year https://www.engadget.com/2017/01/07/hushme/ https://www.cnet.com/news/hushme-may-be-the-weirdest-yet-most-useful-wireless-headphone-ever-created/
- Bot or Not: Consumers are going to continue to rely on robots to cheer them up, take on household chores and make routine purchase decisions. If you're not marketing to these AI's, you're missing the next wave of purchases (and loyalty) Outsourced Decisions: Beyond behaviors; know what your customer is made of Will it Blend: Start with pain points, not tech FearTech: Don’t just help; rescue Screens Screens: The "TV" is officially dead -- long live the limitless screen: any size, any shape is now possible. Marketers and media owners need to begin the creative process with their eyes and limitations wide open.