2. THIS IS ONE OF THE PRESENTATIONS
GIVEN AT TRENDWATCHING.COM'S
WELCOME ISTANBUL TREND SEMINAR
This presentation is exclusively for those who attended
trendwatching.com's Trend Seminar in Istanbul on 6
September 2012.
The presentation is yours to read, refer to, pull apart &
present to your colleagues. Use it to successfully launch
on-trend innovations of your own.
Don't hesitate to email me if you have any questions, and
good luck!
Henry Mason
Global Head of Research and Managing Partner
henry@trendwatching.com
trend
Istanbul Consumer Trend Seminar | watching
.com
3. PLAIN
SAILING?
The business environment
trend
Istanbul Consumer Trend Seminar | watching
.com
9. MASS &
NICHE
Strengthening both the MASS
and the NICHE
trend
Istanbul Consumer Trend Seminar | watching
.com
10. MASS OR
NICHE
trend
Istanbul Consumer Trend Seminar | watching
.com
11. CARE
Doğanay: Exporting şalgam (beet juice)
to Japanese consumers
trend
Istanbul Consumer Trend Seminar | watching
.com
12. DON’T
CARE
Burger King bacon sundae
trend
Istanbul Consumer Trend Seminar | watching
.com
13. CARE
Eco-friendly Laundry by cycle
trend
Istanbul Consumer Trend Seminar | watching
.com
14. DON’T
CARE
China Minmetals: replica UNESCO Austrian village
trend
Istanbul Consumer Trend Seminar | watching
.com
15. CITY- FUZZY-
EMERGED HUMAN
SUMERS NOMICS
trend
Istanbul Consumer Trend Seminar | watching
.com
16. EMERGED
“Rather than talking of
‘emerging’ markets, it’s clear that
in many respects, Chinese, Indian
and Brazilian, Turkish consumers
(to mention just a few) have
already EMERGED.”
trend
Istanbul Consumer Trend Seminar | watching
.com
17. EMERGED
MADE FUNCTION-
FOR BRIC ALL
RED
FUNCTIONAL
CARPET EXCEPTION-
ALL
New consumers, new business
models, new opportunities
trend
Istanbul Consumer Trend Seminar | watching
.com
18. EMERGED
MADE FUNCTION-
FOR BRIC ALL
RED
FUNCTIONAL
CARPET EXCEPTION-
ALL
trend
Istanbul Consumer Trend Seminar | watching
.com
19. MADE FOR
BRIC
“Increasing numbers of global
brands will launch new products
or even new brands dedicated (or
at least paying proper respect) to
consumers in emerging markets.”
trend
Istanbul Consumer Trend Seminar | watching
.com
20. MADE FOR Aston Martin:
88 Limited edition cars for the
CHINA Year of the Dragon
Istanbul Consumer Trend Seminar |
21. MADE FOR Nike:
Year of the Dragon t-shirts &
CHINA sneakers
Istanbul Consumer Trend Seminar |
22. MADE FOR Lucas Bols
Yoghurt-based liqueur created
CHINA to cater to Chinese taste
Istanbul Consumer Trend Seminar |
23. MADE FOR Hermès:
limited edition saris only
INDIA available in Mumbai
Istanbul Consumer Trend Seminar |
24. MADE FOR Diageo:
Masala Marke vodka
INDIA Istanbul Consumer Trend Seminar |
25. ?
MADE FOR Next year ? ;-)
TURKEY Istanbul Consumer Trend Seminar |
26. EMERGED
MADE FUNCTION-
FOR BRIC ALL
RED
FUNCTIONAL
CARPET EXCEPTION-
ALL
trend
Istanbul Consumer Trend Seminar | watching
.com
27. RED
CARPET
“Businesses around the world are
catering to, if not rolling out
exclusive services for Chinese
visitors and tourists.”
trend
Istanbul Consumer Trend Seminar | watching
.com
28. RED Christie’s:
Chinese translation of En
CARPET Primeur wine list
Istanbul Consumer Trend Seminar |
29. RED Hilton & Vivienne Tam:
Limited edition slippers enhance
CARPET Hilton Huanying
Istanbul Consumer Trend Seminar |
30. RED Schiphol Airport:
Chinese translation app
CARPET Istanbul Consumer Trend Seminar |
31. SIDESTEP
Think about how to combine trends
trend
Istanbul Consumer Trend Seminar | watching
.com
32. RED Muğla Tourism
Competition in China kicks off
CARPET campaign for holiday-makers
Istanbul Consumer Trend Seminar |
33. EMERGED
MADE FUNCTION-
FOR BRIC ALL
RED
FUNCTIONAL
CARPET EXCEPTION-
ALL
trend
Istanbul Consumer Trend Seminar | watching
.com
34. EXCEPTIONALL
trend
Istanbul Consumer Trend Seminar | watching
.com
35. EXCEPTIONAL BY ALL
trend
Istanbul Consumer Trend Seminar | watching
.com
36. CREATIVE
DESTRUCTION
Schumpeter
The destructive maelstrom of innovation.
trend
Istanbul Consumer Trend Seminar | watching
.com
37. CREATIVE
DESTRUCTION
This is it ;-)
trend
Istanbul Consumer Trend Seminar | watching
.com
38. EXCEPTIONALL
“An avalanche of new brands,
entrepreneurs and innovations
from with global potential and
appeal are coming with
superior products and services,
competing and even beating
the established and entrenched
incumbents at their own game.”
trend
Istanbul Consumer Trend Seminar | watching
.com
39. EXCEPTIONALL Peak Games
Third largest social gaming plat-
form with 30m monthly users
Istanbul Consumer Trend Seminar |
40. EXCEPTIONALL WeChat
Weixin renamed WeChat for
global appeal; over 100m users
Istanbul Consumer Trend Seminar |
41. EXCEPTIONALL Bosideng:
Chinese brand opens flagship
store in London
Istanbul Consumer Trend Seminar |
42. EXCEPTIONALL Peak:
Chinese sports brand and NBA
sponsor opens in LA
Istanbul Consumer Trend Seminar |
43. NOT JUST ABOUT THE RICH
trend
Istanbul Consumer Trend Seminar | watching
.com
44. EMERGED
MADE FUNCTION-
FOR BRIC ALL
RED
FUNCTIONAL
CARPET EXCEPTION-
ALL
trend
Istanbul Consumer Trend Seminar | watching
.com
45. FUNCTIONAL
“The opportunities to cater to the
hundreds of millions of low-
income consumers will be
unprecedented.”
trend
Istanbul Consumer Trend Seminar | watching
.com
47. FUNCTIONAL
FUNCTIONAL Safaricom
Call-a-Doc offers access to
doctors for 2 cents/ min
Istanbul Consumer Trend Seminar |
48. FUNCTIONAL L&T Insurance & VimoSEMA:
Micro insurance aimed at female
migrant workers
Istanbul Consumer Trend Seminar |
49. EMERGED
MADE FUNCTION-
FOR BRIC ALL
RED
FUNCTIONAL
CARPET EXCEPTION-
ALL
trend
Istanbul Consumer Trend Seminar | watching
.com
50. FUNCTIONALL
trend
Istanbul Consumer Trend Seminar | watching
.com
51. FUNCTIONAL FOR ALL
trend
Istanbul Consumer Trend Seminar | watching
.com
52. FUNCTIONALL
“The phenomenon of simple,
small and/or cheap products and
services designed for low(er)-
income consumers in emerging
markets that also have cross-
over appeal in mature
consumer societies.”
trend
Istanbul Consumer Trend Seminar | watching
.com
53. FUNCTIONALL ReadySet Solar Charger:
MTN in Africa; Kickstarter for
the US
Istanbul Consumer Trend Seminar |
54. FUNCTIONALL Unilever; Nestle
Applying sachet marketing
strategies in Europe
Istanbul Consumer Trend Seminar |
55. FUNCTIONALL Cep-T Paracard
Garanti and Turkcell partner
with service aimed at unbanked
Istanbul Consumer Trend Seminar |
56. EMERGED
MADE FUNCTION-
FOR BRIC ALL
RED
FUNCTIONAL
CARPET EXCEPTION-
ALL
Inspiration is global, opportunities are global,
So should your outlook and ambition!
trend
Istanbul Consumer Trend Seminar | watching
.com
57. MADE RED EXCEPTION- FUNCTION-
FUNCTIONAL
FOR BRIC CARPET ALL ALL
1. Vision
2. New business concepts
3. New products, services, experiences
4. Marketing, advertising, PR trend
Istanbul Consumer Trend Seminar | watching
.com
58. MADE RED EXCEPTION- FUNCTION-
FUNCTIONAL
FOR BRIC CARPET ALL ALL
NEXT
1) Are you working with global brands to better
serve the new Turkish consumers?
2) How are you catering to Chinese (and Indian,
and Arab) consumers, both at home and abroad?
3) What low-income lessons can you learn from
and apply, both at home and abroad?
trend
Istanbul Consumer Trend Seminar | watching
.com
59. CITY- FUZZY-
EMERGED HUMAN
SUMERS NOMICS
trend
Istanbul Consumer Trend Seminar | watching
.com
60. URBANOMICS
“The future is utterly urban”
trend
Istanbul Consumer Trend Seminar | watching
.com
61. URBANOMICS
“Growing cities could inject up to
USD 30 trillion a year into the
world economy by 2025.”
trend
(Source: McKinsey Global Institute, June 2012) Istanbul Consumer Trend Seminar | watching
.com
62. URBANOMICS
“One billion people will enter the
global consuming class by 2025.”
trend
(Source: McKinsey Global Institute, June 2012) Istanbul Consumer Trend Seminar | watching
.com
63. NOWISM
CITYSUMERS
&
NEWISM
Urban consumers are CITYSUMERS
trend
Istanbul Consumer Trend Seminar | watching
.com
64. CITYSUMERS
“Why urban consumption is
different: constant choice,
abundance & never-ending
newness make urban consumers
more focused on experiences, more
sophisticated, more demanding
and more mature: CITYSUMERS”
trend
Istanbul Consumer Trend Seminar | watching
.com
65. CITYSUMERS
“Istanbul per capita GDP is more
than 70% higher than the national
average, third highest out of the 78
metro-regions in the OECD.”
trend
(Source: OECD, March 2008) Istanbul Consumer Trend Seminar | watching
.com
66. CITYSUMERS
URBANIZED MATURIALISM
URBAN EXPERIENCE
PRIDE MOBILE CRAMMING
MOMENTS
trend
Istanbul Consumer Trend Seminar | watching
.com
67. CITYSUMERS
URBANIZED MATURIALISM
URBAN EXPERIENCE
PRIDE MOBILE CRAMMING
MOMENTS
trend
Istanbul Consumer Trend Seminar | watching
.com
68. URBANIZED Levi’s:
Commuter Jeans
Istanbul Consumer Trend Seminar |
69. URBANIZED Bibardakmeyve.com
Deliveries of fresh fruit target
time-starved officeworkers
Istanbul Consumer Trend Seminar |
70. MAXI- Youngman Vehicle Group
World’s largest bus carries 300
METRO passengers
Istanbul Consumer Trend Seminar |
71. MINI Daewoo Electronics:
Mini Washing Machine is 1/5 the
METRO size of standard & wall-mountable
Istanbul Consumer Trend Seminar |
73. COUNTER
TREND
URBAN Akyaka:
Town proud to offer visitors
ESCAPE experience of a “slow city”
Istanbul Consumer Trend Seminar |
74. CITYSUMERS
URBANIZED MATURIALISM
URBAN EXPERIENCE
PRIDE MOBILE CRAMMING
MOMENTS
trend
Istanbul Consumer Trend Seminar | watching
.com
75. URBAN PRIDE
“You can’t go wrong delivering
city-specific products, services
and communications that capture
a city’s character. URBAN PRIDE
is a great, human and fun way to
pay respect to CITYSUMERS.”
trend
Istanbul Consumer Trend Seminar | watching
.com
76. URBAN PRIDE
“67% of urban consumers identify
themselves with their city, almost
as many as the 69% that identify
themselves with their nation”
(Source: Metro International and
trend
United Minds, April 2011) Istanbul Consumer Trend Seminar | watching
.com
77. URBAN Mavi:
Istanbul themed t-shirts still
PRIDE popular in 8th year
Istanbul Consumer Trend Seminar |
78. URBAN Converse:
SoHo store sells exclusive NYC t-
PRIDE shirts
Istanbul Consumer Trend Seminar |
79. URBAN Yahoo! Bus Stop Derby
Compete against different
PRIDE districts
Istanbul Consumer Trend Seminar |
80. CITYSUMERS
URBANIZED MATURIALISM
URBAN EXPERIENCE
PRIDE MOBILE CRAMMING
MOMENTS
trend
Istanbul Consumer Trend Seminar | watching
.com
81. MOBILE
MOMENTS
“For choice-rich urban
consumers, every moment will
be a mobile moment, and
anything that is less than instant
and seamless will be a source of
frustration if not rage”
trend
Istanbul Consumer Trend Seminar | watching
.com
82. MOBILE QR code shopping walls
MOMENTS Istanbul Consumer Trend Seminar |
83. MOBILE Mastercard
At-seat snack delivery service at
MOMENTS cinemas
Istanbul Consumer Trend Seminar |
84. MOBILE Turkish Airlines:
QR code treasure hunt around
MOMENTS London
Istanbul Consumer Trend Seminar |
85. MOBILE eBay Now:
App offers USD 5 same day delivery
MOMENTS service from local stores
Istanbul Consumer Trend Seminar |
86. URBANOMICS
URBANIZED MATURIALISM
URBAN EXPERIENCE
PRIDE MOBILE CRAMMING
MOMENTS
trend
Istanbul Consumer Trend Seminar | watching
.com
87. EXPERIENCE
CRAMMING
“As consumption gets more
temporary and transient,
deconstructing products into
shorter, easier to digest and
affordable versions, makes it
possible for consumers to collect
even more experiences as often
as possible.”
trend
Istanbul Consumer Trend Seminar | watching
.com
88. EXPERIENCE VertragingsApp:
short stories to match a delay
CRAMMING Istanbul Consumer Trend Seminar |
90. EXPERIENCES & Make Cheese:
mozzarella making kit
INSTANT SKILLS
Istanbul Consumer Trend Seminar |
91. SIDESTEP
Think about how to combine trends
trend
Istanbul Consumer Trend Seminar | watching
.com
92. URBANOMICS
URBANIZED MATURIALISM
URBAN EXPERIENCE
PRIDE MOBILE CRAMMING
MOMENTS
trend
Istanbul Consumer Trend Seminar | watching
.com
93. MATURIALISM
“Mature materialism.
Experienced, urban,
hyperconsumers are able to
handle more daring innovations,
more quirky flavors, more risqué
experiences, and appreciate
brands that are raw.”
trend
Istanbul Consumer Trend Seminar | watching
.com
94. MATURIALISM W Hotel Taipei:
Cocktail inspired flavors for the
2012 Mooncake Festival
Istanbul Consumer Trend Seminar |
95. MATURIALISM Diesel India:
“Sex sells, unfortunately we sell
jeans” Knee-J promotion
Istanbul Consumer Trend Seminar |
96. MATURIALISM Vibease Singapore:
Remote control vibrator for
long distance couples
Istanbul Consumer Trend Seminar |
97. MATURIALISM Vietjet:
Fined by aviation authority after
dancing attendants in bikinis
Istanbul Consumer Trend Seminar |
98. MATURIALISM Oreo: Pride Cookie
Facebook post saw 219,643 likes,
66,845 shares and 36,011 comments (as
of 27.08.12) Istanbul Consumer Trend Seminar |
99. MATURIALISM
“Urban consumers are more
tolerant of alternative lifestyles
and products and services that
push the boundaries”
trend
Istanbul Consumer Trend Seminar | watching
.com
100. URBANOMICS
URBANIZED MATURIALISM
URBAN EXPERIENCE
PRIDE MOBILE CRAMMING
MOMENTS
trend
Istanbul Consumer Trend Seminar | watching
.com
101. URBAN MOBILE EXPERIENCE
URBANIZED MATURIALISM
PRIDE MOMENTS CRAMMING
1. Vision
2. New business concepts
3. New products, services, experiences
4. Marketing, advertising, PR trend
Istanbul Consumer Trend Seminar | watching
.com
102. URBAN MOBILE EXPERIENCE
URBANIZED MATURIALISM
PRIDE MOMENTS CRAMMING
NEXT
Are your products and services CITYSUMER-
friendly?
Think lifestyles, attitudes, demands but also
sizes, pricing structures, business models etc.
trend
Istanbul Consumer Trend Seminar | watching
.com
103. CITY- FUZZY-
EMERGED HUMAN
SUMERS NOMICS
trend
Istanbul Consumer Trend Seminar | watching
.com
104. FUZZYNOMICS
“The relationship between
producer and consumer; brand
and customer is ever more
blurred”
trend
Istanbul Consumer Trend Seminar | watching
.com
105. RE-
COMMERCE FUZZYNOMICS CUSTOWNERS
ACCESS-
PRESUMERS
SHIP
MIY TASKSUMERS
SELLSUMERS
Seven (yes, 7!) trends that deal with the changing
relationships between consumers & producers .com trend
watching
Istanbul Consumer Trend Seminar |
107. RECOMMERCE
“Consumers can now easily
unlock the value of their past
purchases and ‘trade in to trade
up’, alleviate financial strains,
and/or quell environmental and
ethical concerns.”
trend
Istanbul Consumer Trend Seminar | watching
.com
108. RECOMMERCE eBay Instant Sale:
sell direct from the device
Istanbul Consumer Trend Seminar |
109. RECOMMERCE Mango for Mango discount
loyalty program
Istanbul Consumer Trend Seminar |
114. ACCESSHIP
“ACCESSHIP offers the ability to
try multiple products, freedom
from maintenance and lower
upfront costs than ownership –
yet still delivers the same
ultimate experience at the
moment of use.”
trend
Istanbul Consumer Trend Seminar | watching
.com
115. ACCESSHIP Daimler electric Car2Go:
pick up, leave anywhere
Istanbul Consumer Trend Seminar |
116. ACCESSHIP Peugeot:
transport across van, car & cycle
Istanbul Consumer Trend Seminar |
117. ACCESSHIP
“Even big manufacturing brands
will become service brands”
trend
Istanbul Consumer Trend Seminar | watching
.com
119. MIY
trend
Istanbul Consumer Trend Seminar | watching
.com
120. MYI
“MAKE IT YOURSELF:
Why it’s easier than ever for
consumers to design products
from scratch and then turn them
into physical goods”
trend
Istanbul Consumer Trend Seminar | watching
.com
121. MYI TechShop:
access professional manufacturing
for a low monthly fee
Istanbul Consumer Trend Seminar |
122. MYI Rowenta & EliumStudio:
Naturalis - make your own skin
care
Istanbul Consumer Trend Seminar |
123. MYI Akbank Jazz Festival
Facebook app user-created
melodies into t-shirt designs
Istanbul Consumer Trend Seminar |
124. MYI
“MIY offers consumers control,
status and instant gratification”
trend
Istanbul Consumer Trend Seminar | watching
.com
126. SELLSUMERS
“Consumers are realizing the
value of the things they can make
and sell, and opting to become
SELLSUMERS.”
trend
Istanbul Consumer Trend Seminar | watching
.com
127. SELLSUMERS
“31% of UK Internet users sold
goods or services online in 2011,
up from 21% in 2010.”
trend
(Source: Office of National Statistics (UK), 2012) Istanbul Consumer Trend Seminar | watching
.com
128. SELLSUMERS Imprima 3D:
Brazilian 3D printing
marketplace, launched Dec 2011
Istanbul Consumer Trend Seminar |
129. SELLSUMERS Square:
Democratizing credit card
payments; 2m merchant mobile
accounts Istanbul Consumer Trend Seminar |
130. SELLSUMERS VANCL Star:
Personal ‘storefront’ sales
Istanbul Consumer Trend Seminar |
131. SELLSUMERS Kaiser Chiefs:
Craft & sell their album, your
way
Istanbul Consumer Trend Seminar |
137. PRESUMERS
“Consumers are not just buying
finished products, but willingly
and enthusiastically supporting
and participating in the funding
and production of goods.”
trend
Istanbul Consumer Trend Seminar | watching
.com
138. PRESUMERS Kickstarter:
Crowd-funding site for creative
projects
Istanbul Consumer Trend Seminar |
139. PRESUMERS Wujudkan
Indonesian site featuring start-
ups campaigning for funds
Istanbul Consumer Trend Seminar |
140. PRESUMERS Handsup.cn:
Site responds to public demand
to source daily deals
Istanbul Consumer Trend Seminar |
142. CUSTOWNERS
“Consumers who move from
passively consuming a product,
towards actually investing if not
owning a stake in the brands they
buy from.”
trend
Istanbul Consumer Trend Seminar | watching
.com
143. CUSTOWNERS Mr & Mrs Smith:
Customer bonds with interest
redeemable on hotels
Istanbul Consumer Trend Seminar |
144. CUSTOWNERS Smallknot:
Invest in local businesses
Istanbul Consumer Trend Seminar |
145. CUSTOWNERS Barclaycard Ring:
Social credit card where members
share profits
Istanbul Consumer Trend Seminar |
146. CUSTOWNERS friendsurance:
Shared insurance for cheaper
premiums
Istanbul Consumer Trend Seminar |
147. RE-
COMMERCE FUZZYNOMICS CUSTOWNERS
ACCESS-
PRESUMERS
SHIP
MIY TASKSUMERS
SELLSUMERS
Traditional consumption and ownership is passe. trend
Istanbul Consumer Trend Seminar | watching
.com
148. RE-
MIY TASKSUMERS CUSTOWNERS
COMMERCE
ACCESS- SELLSUMERS PRESUMERS
SHIP
1. Vision
2. New business concepts
3. New products, services, experiences
4. Marketing, advertising, PR trend
Istanbul Consumer Trend Seminar | watching
.com
149. RE-
MIY TASKSUMERS CUSTOWNERS
COMMERCE
ACCESS- SELLSUMERS PRESUMERS
SHIP
NEXT
What new models of ownership are you catering
to, if not encouraging?
Look at the four types of new consumer. Are they
on your radar?
trend
Istanbul Consumer Trend Seminar | watching
.com
150. THE
BUSINESS
ARENA
Quite a ride!
trend
Istanbul Consumer Trend Seminar | | watching
São Paulo Consumer Trend Seminar
.com
151. CITY- FUZZY-
EMERGED HUMAN
SUMERS NOMICS
trend
Istanbul Consumer Trend Seminar | watching
.com
152. HUMAN
BRANDS
“Consumers will expect if not
demand that brands mirror
society, and act genuinely,
honestly and openly.”
trend
Istanbul Consumer Trend Seminar | watching
.com
153. HUMAN
BRANDS
Abundance, quality, choice & identity
trend
Istanbul Consumer Trend Seminar | watching
.com
154. HUMAN
BRANDS
How consumers see your brand?
trend
Istanbul Consumer Trend Seminar | watching
.com
155. HUMAN
BRANDS
Online, how consumers see your brand...
trend
Istanbul Consumer Trend Seminar | watching
.com
156. HUMAN
BRANDS
There are an increasing number of
brands out there that aren’t robots
Istanbul Consumer Trend Seminar |
trend
watching
.com
157. HUMAN Dove Ad Makeover
Replacing negative ads with
BRANDS self-esteem boosting ones
Istanbul Consumer Trend Seminar |
158. RANDOM
FLAWSOME ACTS OF
KINDNESS
trend
Istanbul Consumer Trend Seminar | watching
.com
159. FLAWSOME
“Consumers will embrace brands
that are FLAWSOME: brands
that are still brilliant despite
having flaws; even being flawed
(and being open about it) can be
awesome.”
trend
Istanbul Consumer Trend Seminar | watching
.com
160. FLAWSOME
“68% of consumers trust reviews
more when they see both good
and bad scores, while 30%
suspect censorship or faked
reviews if there aren’t any
negative comments or reviews”
trend
(Source: Reevoo.com, January 2012) Istanbul Consumer Trend Seminar | watching
.com
161. FLAWSOME Domino’s Pizza
Live streaming feedback in New
York’s Time Square, good and bad
Istanbul Consumer Trend Seminar |
162. FLAWSOME McDonald’s Canada:
YouTube video showing why
burgers don’t look like the photos
Istanbul Consumer Trend Seminar |
163. FLAWSOME
“Being FLAWSOME is ultimately
about showing confidence in
your product, and respect for
your customers.”
trend
(Source: Reevoo.com, January 2012) Istanbul Consumer Trend Seminar | watching
.com
164. RANDOM ACTS OF KINDNESS
trend
Istanbul Consumer Trend Seminar | watching
.com
165. RANDOM
ACTS OF
KINDNESS
“It's never been easier for brands
to surprise and delight audiences
with R.A.K. at just the right
moment, especially with
consumers disclosing more
information about their needs or
wants via social media.”
trend
Istanbul Consumer Trend Seminar | watching
.com
166. R.A.K. Kleenex Israel:
Facebook flu care Packages
Istanbul Consumer Trend Seminar |
167. R.A.K. Kotex Israel:
Pinterest inspiration from
sanitary care brand
Istanbul Consumer Trend Seminar |
168. RANDOM
ACTS OF
KINDNESS
“For consumers long used to (and
annoyed by) distant, inflexible
and self-serving corporations,
any acts of kindness by brands
will be gratefully received.”
trend
Istanbul Consumer Trend Seminar | watching
.com
169. SERVILE TOUGH
BRANDS LOVE
trend
Istanbul Consumer Trend Seminar | watching
.com
170. TOUGH
LOVE
“The time for unconditional
generosity is over. Brands that
demand that their customers
themselves also give and
contribute (both to individuals
and society) will earn the respect
of even the most hyper-
demanding of consumers.”
trend
Istanbul Consumer Trend Seminar | watching
.com
171. TOUGH Anthon Berg Chocolate:
Pop-up store sells chocolate for
LOVE good deeds
Istanbul Consumer Trend Seminar |
172. TOUGH Mexico City ‘Barter Market’
Government swaps recyclable waste
LOVE for fresh produce via green
‘currency’ Istanbul Consumer Trend Seminar |
173. SERVILE
BRANDS
“Why serving is the new selling:
think about not screwing people
over, proactively trying to solve
problems, proactively trying to
save consumers money and being
genuinely helpful.”
trend
Istanbul Consumer Trend Seminar | watching
.com
174. SERVILE IKEA:
Boxes via billboards
BRANDS Istanbul Consumer Trend Seminar |
175. SERVILE Chevrolet Orca:
Rescue Drive
BRANDS Istanbul Consumer Trend Seminar |
176. SERVILE GS25 Convenience stores:
Allows virtual storage of second
BRANDS item in ‘two for one’ promotions
Istanbul Consumer Trend Seminar |
177. SERVILE Hellman’s & St. Marche:
Personalized receipt recipes
BRANDS Istanbul Consumer Trend Seminar |
178. SERVILE
BRANDS
“Think marketing that isn’t
marketing.”
trend
Istanbul Consumer Trend Seminar | watching
.com
179. HUMAN
SERVILE
FLAWSOME
BRANDS
TOUGH
R.A.K.
LOVE
Just embrace it ;-) Istanbul Consumer Trend Seminar |
trend
watching
.com
180. TOUGH SERVILE
FLAWSOME R.A.K.
LOVE BRANDS
NEXT
This is all about what consumers think of your
brand.
You can't pull any of this off if consumers don't
trust & respect you...
trend
Istanbul Consumer Trend Seminar | watching
.com
182. ENJOYED THE PRESENTATION?
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