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LOCATION 
Courchevel is 
located in the French Alps
Chapter 1 
IL ETAIT 
UNE FOIS… 
COURCHEVEL 
Courchevel Ski Resort - www.courchevel.com
Courchevel was the first French winter sports resort based on virgin territory 
Courchevel resort was founded in 1946 as S...
1908 – 1945 
THE 
ORIGINS 
1908 
Resort’s first hotel in Saint Bon. Opened in summer then opened in winter from 1925 
1920...
1946 - 1959 
THE BEGINNINGS 
April 
Council chosed the valley of Saint-Bon (virgin territory) and projected 6 000 beds, 2 ...
1946 - 1959 
THE BEGINNINGS 
1953 
Hôtel des Neiges was the first 4* hotel 
1947 
First hotels founded on the Plateau des ...
1960 - 1990 
BOOM AND GROWTH 
1961 
Creation of the Courchevel Altiport, first of its kind in the world. Regular routes es...
The 2000’s 
THE QUEST FOR EXCELLENCE 
2009 
New 5* hotel rating. 
Out of eleven 5* hotels in France, 
6 are in Courchevel ...
Chapter 2 
COURCHEVEL TODAY 
Courchevel Ski Resort - www.courchevel.com
Courchevel Ski Resort - www.courchevel.com
Courchevel Ski Resort - www.courchevel.com 
International Courchevel airport is plowing all the winter season (unique in E...
Courchevel Ski Resort - www.courchevel.com 
Courchevel 
Courchevel Le Praz 
Courchevel Moriond 
Courchevel Village 
Summit...
Courchevel Ski Resort - www.courchevel.com 
The world's 
largest ski area: 
Les 3 Vallées 
600 km 
of interconnected 
ski ...
Courchevel Ski Resort - www.courchevel.com
Courchevel Ski Resort - www.courchevel.com 
Slopes 
perfectly prepared and groomed 
every night 
Beginner’s areas 
Fun are...
Courchevel Ski Resort - www.courchevel.com 
The largest 
ski school 
in the world : 
1 000 
ski instructors 
12 languages ...
Courchevel Ski Resort - www.courchevel.com 
90 % 
Ski in / Ski out 
accommodation
Courchevel Ski Resort - www.courchevel.com
Courchevel Ski Resort - www.courchevel.com 
48 HOTELS 
2 *****Palace 
16 ***** 
7 **** 
15 *** 
7 ** 
1 NC 
Feels at home ...
Courchevel Ski Resort - www.courchevel.com 
2 of the 13 
French Palaces 
are in Courchevel: 
Les Airelles 
& 
Cheval Blanc
Courchevel Ski Resort - www.courchevel.com
Courchevel Ski Resort - www.courchevel.com 
20 Spas: 
body care 
treatments 
for children 
and adults
Courchevel Ski Resort - www.courchevel.com 
Chalets and 
Apartments 
from standard 
to deluxe
Courchevel Ski Resort - www.courchevel.com
Courchevel Ski Resort - www.courchevel.com 
Luxury chalets 
Private setting 
with services: Chef, Butler, Driver...
Courchevel Ski Resort - www.courchevel.com 
12 mountain 
restaurants 
with 
Mont Blanc view
Courchevel Ski Resort - www.courchevel.com 
More than 
70 restaurants 
to discover the secrets 
of the Savoyard and 
Frenc...
Courchevel Ski Resort - www.courchevel.com 
Le Chabichou ☆☆ 
Pierre Gagnaire 
pour les Airelles ☆☆ 
Le 1947 ☆☆ 
La Table d...
Courchevel Ski Resort - www.courchevel.com 
More than 
30 pubs and bars 
3 nightclubs
Courchevel Ski Resort - www.courchevel.com 
45 activities 
like snowshoes, 
cross country 
skiing, sledge, 
paragliding, c...
Courchevel Ski Resort - www.courchevel.com 
More than 
160 boutiques 
souvenirs gifts, 
ski equipments, fashion designers,...
Courchevel Ski Resort - www.courchevel.com 
SKI 
WORLD CUP 
17th December 2013 
BWM 
Polo Tournament 
30th january 
to 2nd...
Courchevel Ski Resort - www.courchevel.com 
220 events 
organized each winter season
Chapter 3 
KEY FIGURES OF 
COURCHEVEL 
Courchevel Ski Resort - www.courchevel.com
Courchevel Ski Resort - www.courchevel.com 
15 300 
professional 
beds for tourists 
16 900 
non- professional beds 
285 0...
Courchevel Ski Resort - www.courchevel.com 
Ski Resort 
Miles/km of trails 
6 days ski pass 
Vail / Beaver Creek 
647* 
54...
Courchevel Ski Resort - www.courchevel.com 
(Number of beds) 
Apartments and chalets 
from 500 € 
to 450 000 € 
per week 
...
Courchevel Ski Resort - www.courchevel.com 
60% 
of foreign customers 
40% 
of French customers 
UK 
Russia and Ukraine 
B...
Budget for 1 year: 94 000 000 € Including: 
-Investments: 54 000 000 € in 2012 (due to the aquatic center) 32 000 000 € fo...
Chapter 4 
COURCHEVEL 
INTERNAL ORGANISATION 
Courchevel Ski Resort - www.courchevel.com
Courchevel Ski Resort - www.courchevel.com 
« GENERAL MANAGER » OF COURCHEVEL : THE MAYOR 
Courchevel Sports Club 
City Ha...
Courchevel Ski Resort - www.courchevel.com 
COURCHEVEL TOURISM 
Management Committee 
President : the Mayor 
7 municipal c...
Courchevel Ski Resort - www.courchevel.com 
COURCHEVEL & OTHER TOURISM FRENCH INSTITUTIONS 
Savoie Mont-Blanc Tourism 
Dep...
Courchevel Ski Resort - www.courchevel.com 
Chapter 5 
PROJECTS IN COURCHEVEL
Courchevel Ski Resort - www.courchevel.com 
SKI AREA AND SKI LIFTS 
UNTIL 2019 
140 000 000 € planned 
over the next 7 yea...
Courchevel Ski Resort - www.courchevel.com 
AQUATIC AND PLAYFUL CENTER WITH HOTEL AND RESIDENCE 
OPENING IN 2015 
AQUATIC ...
Courchevel Ski Resort - www.courchevel.com 
TRANSFORMATION OF COURCHEVEL CENTER (LA CROISETTE AREA) 
A NEW PROJECT
Courchevel Ski Resort - www.courchevel.com 
Thank you
Courchevel
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Courchevel

  1. 1. LOCATION Courchevel is located in the French Alps
  2. 2. Chapter 1 IL ETAIT UNE FOIS… COURCHEVEL Courchevel Ski Resort - www.courchevel.com
  3. 3. Courchevel was the first French winter sports resort based on virgin territory Courchevel resort was founded in 1946 as Savoie Council wished to boost tourism and make skiing accessible to the masses From the start, Courchevel was a pioneer in terms of the ski resorts’s architecture and organisation Over the years, Courchevel and it’s ski area expanded and updated to accommodate the greater number of international clients
  4. 4. 1908 – 1945 THE ORIGINS 1908 Resort’s first hotel in Saint Bon. Opened in summer then opened in winter from 1925 1920 The Saint Bonnais Ski Club was founded 1930’s the dawn of skiing; several hotels opened in 1550 and Moriond; beginning of Ski jumping 1935 in Moriond, the first ski school (5 ski instructors) Christmas 1945 first skii lift opened in Moriond; Foundation of the Tourist board
  5. 5. 1946 - 1959 THE BEGINNINGS April Council chosed the valley of Saint-Bon (virgin territory) and projected 6 000 beds, 2 ski lifts, 1 cable car, 3 ski jumping hills and 1 golf May Saint-Bon Council unanomously agreed the project and sold them Tovets land to build the new resort June Construction work on the road to the resort and building of pylons, telephone lines and water conveyance began October Building of the first ski lifts Piste signage was also put in place November Savoie Council named the resort COURCHEVEL 1946, a decisive year Savoie Council wanted to boost its area with the foundation of a ski resort
  6. 6. 1946 - 1959 THE BEGINNINGS 1953 Hôtel des Neiges was the first 4* hotel 1947 First hotels founded on the Plateau des Tovets 1948 Courchevel Sports Club founded 1952 Launch of La Saulire cable car up to the resort’s peak. Capacity of 30 people (or 360 per hour) 1954 Emile Allais appointed technical and sports director. He started by redesigning the pistes and founded the role of ski patrollers 1959 Emile Allais bought the first snow groomer to carry out mechanical snowplow tests
  7. 7. 1960 - 1990 BOOM AND GROWTH 1961 Creation of the Courchevel Altiport, first of its kind in the world. Regular routes established. Extensive media coverage. Courchevel gained international recognition 1971 First 3 Vallées ski pass: 1 single pass for 250km of connected pistes 1975 French President had holidays in Courchevel From the 60’s The resort became fashionable and was frequented by celebrities and show business stars 1979 Courchevel hosted the Men’s Alpine Ski World Cup Le Chabichou: first Michelin starred restaurant 1984 Biggest cable car of the world at La Saulire 1986 Winter Olympic Games 1992 awarded to Albertville WOG 1992 Courchevel hosted: Olympic Committee accommodation, ski jump trials and nordic combined competitions 1987 Dawn of luxury chalets (to sale and rent) 1992 Eleven 4* hotels in Courchevel, including 5 with a spa
  8. 8. The 2000’s THE QUEST FOR EXCELLENCE 2009 New 5* hotel rating. Out of eleven 5* hotels in France, 6 are in Courchevel 2003 The dawn of 4* luxury hotels. Courchevel has 9 2006 The growth of premium chalets with hotel facilities. Courchevel has 18 2010 Courchevel is back on the Alpine Ski World Cup circuit with successful (20 000 spectators) 2011 Les Airelles and Cheval Blanc hotels join the highly exclusive club of the new French 5*Palace rating
  9. 9. Chapter 2 COURCHEVEL TODAY Courchevel Ski Resort - www.courchevel.com
  10. 10. Courchevel Ski Resort - www.courchevel.com
  11. 11. Courchevel Ski Resort - www.courchevel.com International Courchevel airport is plowing all the winter season (unique in Europe)
  12. 12. Courchevel Ski Resort - www.courchevel.com Courchevel Courchevel Le Praz Courchevel Moriond Courchevel Village Summit : 2738 m Ski Bus Gondola Villages connected by gondola lifts and free shuttles Courchevel Saint Bon
  13. 13. Courchevel Ski Resort - www.courchevel.com The world's largest ski area: Les 3 Vallées 600 km of interconnected ski runs
  14. 14. Courchevel Ski Resort - www.courchevel.com
  15. 15. Courchevel Ski Resort - www.courchevel.com Slopes perfectly prepared and groomed every night Beginner’s areas Fun areas like Family Park (Boardercross Big air bag Rails) And ever… Ski in / Ski out resort with return by easy slopes
  16. 16. Courchevel Ski Resort - www.courchevel.com The largest ski school in the world : 1 000 ski instructors 12 languages are spoken by the ski instructors of Courchevel 3 kindergartens & nursery from 18 months Safety area Baby ski: Skiing from 18 months old
  17. 17. Courchevel Ski Resort - www.courchevel.com 90 % Ski in / Ski out accommodation
  18. 18. Courchevel Ski Resort - www.courchevel.com
  19. 19. Courchevel Ski Resort - www.courchevel.com 48 HOTELS 2 *****Palace 16 ***** 7 **** 15 *** 7 ** 1 NC Feels at home hotels with a maximum of 80 rooms
  20. 20. Courchevel Ski Resort - www.courchevel.com 2 of the 13 French Palaces are in Courchevel: Les Airelles & Cheval Blanc
  21. 21. Courchevel Ski Resort - www.courchevel.com
  22. 22. Courchevel Ski Resort - www.courchevel.com 20 Spas: body care treatments for children and adults
  23. 23. Courchevel Ski Resort - www.courchevel.com Chalets and Apartments from standard to deluxe
  24. 24. Courchevel Ski Resort - www.courchevel.com
  25. 25. Courchevel Ski Resort - www.courchevel.com Luxury chalets Private setting with services: Chef, Butler, Driver...
  26. 26. Courchevel Ski Resort - www.courchevel.com 12 mountain restaurants with Mont Blanc view
  27. 27. Courchevel Ski Resort - www.courchevel.com More than 70 restaurants to discover the secrets of the Savoyard and French cuisine 7 Michelin starred restaurants (12 stars)
  28. 28. Courchevel Ski Resort - www.courchevel.com Le Chabichou ☆☆ Pierre Gagnaire pour les Airelles ☆☆ Le 1947 ☆☆ La Table du Kilimandjaro ☆☆ Le Strato ☆☆ Le Kintessence ☆ L’Azimut ☆ Since 1979 Since 2010 Since 2010 Since 2009 Since 2011 Since 2013 Since 2010 Michel Rochedy Pierre Gagnaire Annick Alleno Nicolas Sale Jean André Charial Nicolas Sale François Moureaux
  29. 29. Courchevel Ski Resort - www.courchevel.com More than 30 pubs and bars 3 nightclubs
  30. 30. Courchevel Ski Resort - www.courchevel.com 45 activities like snowshoes, cross country skiing, sledge, paragliding, cooking lessons, cultural visits...
  31. 31. Courchevel Ski Resort - www.courchevel.com More than 160 boutiques souvenirs gifts, ski equipments, fashion designers, art decoration, jewelery...
  32. 32. Courchevel Ski Resort - www.courchevel.com SKI WORLD CUP 17th December 2013 BWM Polo Tournament 30th january to 2nd february 2014 Permanent cultural exhibition
  33. 33. Courchevel Ski Resort - www.courchevel.com 220 events organized each winter season
  34. 34. Chapter 3 KEY FIGURES OF COURCHEVEL Courchevel Ski Resort - www.courchevel.com
  35. 35. Courchevel Ski Resort - www.courchevel.com 15 300 professional beds for tourists 16 900 non- professional beds 285 000 Stays during the winter or 1 800 000 overnights 1 242 215 ski passes days sold during the winter 25% of ski passes for 1 day 75% Of ski passes for several days (stays)
  36. 36. Courchevel Ski Resort - www.courchevel.com Ski Resort Miles/km of trails 6 days ski pass Vail / Beaver Creek 647* 544,70 € Zermatt-Cervinia 350 398 € Saint Moritz Engadin 350 300,21 € Verbier 4 Vallées 412 288,70 € Mont Blanc Unlimited 110 266 € Paradiski 425 277 € Les 3 Vallées 600 267 € Dolomiti Superski 1200* 262 € Espace Killy 300 252,50 € Sölden 150 246 €
  37. 37. Courchevel Ski Resort - www.courchevel.com (Number of beds) Apartments and chalets from 500 € to 450 000 € per week Hotels from 75 € to 38 000 € per night RATES
  38. 38. Courchevel Ski Resort - www.courchevel.com 60% of foreign customers 40% of French customers UK Russia and Ukraine Belgium Spain Switzerland Middle East South of America North of America Germany Netherland … 44 different nationalities
  39. 39. Budget for 1 year: 94 000 000 € Including: -Investments: 54 000 000 € in 2012 (due to the aquatic center) 32 000 000 € for a « usual year » Same level of investments than cities like Chambéry or Annecy (55 000 hbts) but for a city of 2 000 habitants -Tourism: 2 600 000 € (for a total budget of 4 000 000 €) Courchevel Ski Resort - www.courchevel.com INVESTMENTS CITY HALL The most ambitious investment plan in the Alps for the coming years: 140 000 000 € until 2019 S3V / SKI AREA PRIVATE COMPANIES Impossible to know the budget Each year : new chalets and shops, refurbished hotels, chalets, appartments, shops, restaurants… This year : 1 new 5* hotel, 1 new restaurant on the slopes
  40. 40. Chapter 4 COURCHEVEL INTERNAL ORGANISATION Courchevel Ski Resort - www.courchevel.com
  41. 41. Courchevel Ski Resort - www.courchevel.com « GENERAL MANAGER » OF COURCHEVEL : THE MAYOR Courchevel Sports Club City Hall ESF (French ski school) Hotels & restaurants with syndicate association Rental & real estate agencies with syndicate association Shops with syndicate associations S3V ski area Courchevel Tourism
  42. 42. Courchevel Ski Resort - www.courchevel.com COURCHEVEL TOURISM Management Committee President : the Mayor 7 municipal councilors & 7 representative professionals of Courchevel Administrative and financial Director A team of 29 people (+10 during winter season) Information Reception MICE Reservations Editions Digital Including online booking Entertainments and Events Promotion Presse Administrative and accounting Rental accommodations Label & classification Famille Plus Label Tourism Quality Label Tourism Office classification Director
  43. 43. Courchevel Ski Resort - www.courchevel.com COURCHEVEL & OTHER TOURISM FRENCH INSTITUTIONS Savoie Mont-Blanc Tourism Departmental Tourism Office (Savoie & Haute-Savoie) 3 Vallées Ski area association APTV Tarentaise area COURCHEVEL Rhône-Alpes Tourism Regional Tourism Office (Rhône-Alpes) Atout France National Tourism Office France Montagnes Association of many French ski resorts, departmental, regional and national tourism offices, French ski areas, and some private tourist residences brands working in French mountain market
  44. 44. Courchevel Ski Resort - www.courchevel.com Chapter 5 PROJECTS IN COURCHEVEL
  45. 45. Courchevel Ski Resort - www.courchevel.com SKI AREA AND SKI LIFTS UNTIL 2019 140 000 000 € planned over the next 7 years The biggest investment plan ever realized for a ski resort in France Goal: improving connections between different parts of the resort and encouraging user circulation Priorities: 70% of the total investment to update the ski lifts
  46. 46. Courchevel Ski Resort - www.courchevel.com AQUATIC AND PLAYFUL CENTER WITH HOTEL AND RESIDENCE OPENING IN 2015 AQUATIC & PLAYFUL CENTER 3 themes: -Welness -Relaxation -Amusement (including a surf wave) Size: -9 600 m² inside -1 360 m² of outside pools Total budget: 63 000 000 € HT HOTEL & RESIDENCE 3* hotel of 60 rooms 4* residence of 60 rooms
  47. 47. Courchevel Ski Resort - www.courchevel.com TRANSFORMATION OF COURCHEVEL CENTER (LA CROISETTE AREA) A NEW PROJECT
  48. 48. Courchevel Ski Resort - www.courchevel.com Thank you

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