These are the slides from my course’s section Writing as Connecting. You will find notes, elaborating on the content of each slide, on my website here: http://www.teodorapetkova.com/on-writing/a-sample-lesson-from-the-course-content-writing-in-the-semantic-web In this presentation, the focus gradually moves away from the technologies with which different agents on the web try to make sense of content and shifts towards how we as creators, and publishers, should cast a wider semantic net with our content and make sense of our data.

1. BEYOND KEYWORDS

2. 11BEYOND
KEYWORDS
ANSWERING
QUESTIONS
CREATING
EXPERIENCES
CASTING A WIDER
SEMANTIC NET

3. What will the lecture
include?
B E Y O N D K E Y W O R D S
Content Writing Basics The semantics of your texts Weaving a web of words
(and people)
SEO is not dead.
Spam is
Query-based content
Adding value
Informing
Being clear
The role of semantics
Topical hubs
Casting a wider
semantic net
Talk to people
Care about readers
Words are
experiences

4. SEO IS NOT DEAD. SPAM IS.

5. Content Writing
Write to inform
Be clear and
unambiguous
Engage audiences
in a dialogue
Basics
Stay relevant

6. YOUR CONTENT
YOUR AUDIENCE

7. The Semantics of Your Texts

8. The Semantic Fields
in Your Texts

9. Meaning is web-like. Cast a wider web

10. Create ripples

11. Weave a web of words (and people)

13. Engage

14. Reminder
* Please, check the supplemental
material to this lecture
* Highlights from this lecture
(translated into practical steps) are
available in the document, included at
the end of Writing as Connecting
section

15. What's next?
Section:
Communicating in a Web of Trust