2. Advertisers Prefer to Use Direct Mail Source: Universal McCann, NAA *Other includes weeklies, shoppers, penny-savers and cinema advertising ** Newspaper ROP/Inserts includes National and Retail expenditures, and does not include internet advertising expenditures. *** Out Of Home replaces Billboards, to include billboards on buses, etc… These Universal McCann U.S. advertising reports represent all expenditures by U.S. advertisers - national, local, private individuals, etc. The expenditures, by medium, include all commissions as well as the art, mechanical and production expenses that are part of the advertising budget for each medium. 2007 Annual U.S. Advertising Expenditures (in billions) Direct Mail is the #1 Advertising Medium

5. Market Penetration National Newspaper Penetration 1 Rural Newspaper Penetration 1 MailSouth Penetration Source: 1 ABC Audit. 2 TVB/Nielson Media Research; 3 Pew Internet Research Project; 4 CTIA Wireless/US Census Bureau National Satellite Penetration 2 National Cable Penetration 2 Internet User Penetration 3 Cell Phone Penetration 4

7. Powerhouse of Brands