Here are five easy strategies to help you scale your next account-based marketing (ABM) campaign.

1. 5 Ways AdTech Can Scale
Account-Based Marketing

2. Author Bio
Sangram Vajre, co-founder and CMO of Terminus, is a passionate
Marketing geek at heart and loves to solve problems, both
analytically and creatively. In today’s marketing world, when
companies need to rapidly adapt to changing buyer-centric
communication, Sangram finds comfort in all things technology
to keep pace with this challenge.
Over the years, Sangram has amassed invaluable experience
from his exposure to startups, consulting, and global companies.
Most recently, Sangram headed up Marketing at Pardot, which
was acquired by Salesforce in 2013.
@sangramvajre

3. Can you deploy
account-based marketing
at scale?

4. YES!

5. Awareness Among Named Accounts
Identified a list of target companies with your sales counter part
and get your message in front of your customers in every way
possible. Can this drive greater alignment and results?
7% More
Connects

6. “

7. Put Nurturing “On Steroids”
Imagine turning you email campaigns into
account-based campaigns on the fly. What will
that do to your pipeline numbers?
9% More
Demos

8. “

9. Wake The Account And Not Just A Lead
Marketers spend so much time and money on getting
leads but only a few convert into opportunities. What if you
can find a new champion in your target company?
5% More
Conversions

10. “

11. Follow-up on the entire account for the next 90
days instead of just contacts and leads that you
scan. Will the power of account targeting drive
more opportunities?
Going Big On Events
7% More
Opportunities

12. “

13. “Always On” Air-Cover Campaign
When a prospect converts into a lead, instantly start putting
your message in front of the entire account and continue to be
top of mind. Can ABM help you close more deals?
9% More
Closed-Won

14. “

15. B2B ABM At Scale – Use Cases
Going Big On Events
Wake The Account And Not Just A Lead
Put Nurturing “On Steroids”
“Always On” Air-Cover Campaign
Awareness among Named Accounts1
2
3
4
5

16. 5 Ways AdTech Can Scale
Account-Based Marketing
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Learn how SalesLoft, Insightpool,
Salesforce, RenterUp, and Kevy
scaled their account-based
marketing campaigns through
advertising automation.