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Use the RIGHT
Writing Strategies
To increase your speed
without sacrificing quality
Managing
• Time – never enough
• Quality – can’t be perfect
• Information - incomplete, inaccurate, inconsistent from
one ...
Opportunity!
• Time – you’re developing speed, a key skill
• Quality – you’re developing quality, a key trait
• Informatio...
Options
 Quality Management = Develop a personal
strategy for how you’ll attack each type of site
 Not just spelling and...
Scenario Examples
http://www.atlanticengineeringnj.com/kinnelon-nj-diving.htm
Marine engineers scenario: rescue operation ...
Atlantic Engineering
Keep your project afloat
© hibu plc 2012 6
And more…
© hibu plc 2012 7
http://www.benchmarkaluminuminc.com/port-charlotte-fl-hurricane-shutters.htm
Shield your windo...
Mill Creek Manor
Following scenario all the way through
© hibu plc 2012 8
Mill Creek Manor Menu Page
This just develops the theme further
© hibu plc 2012 9
And still more…
Vivid imagery – “sharpen your sweet tooth”
© hibu plc 2012 10
D M Campsey Seed & Feed
Alliteration and Rhyme also help = “one-stop shop” and “seed
and feed needs”
© hibu plc 2012 11
Word Choice matters
© hibu plc 2012 12
Information Management
• Use QAF 644 for complex, sensitive or content-poor
subjects
• You can find it at this link at the...
Time Management
Attack the site strategically = write the elements that do the
heavy lifting FIRST
• Page Names
• Features...
DOUBLE CHECK YOUR WORK
• Write first. Edit later.
• Check spelling and grammar AFTER you’ve written the site.
• You can’t ...
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Quality Writing Powerpoint Training - Terri Heard

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Quality Writing Powerpoint Training - Terri Heard

  1. 1. Use the RIGHT Writing Strategies To increase your speed without sacrificing quality
  2. 2. Managing • Time – never enough • Quality – can’t be perfect • Information - incomplete, inaccurate, inconsistent from one source to another • Emotions - • frustration - goals seem impossible • confusion, standards keep changing • apathy - I don’t get a byline, I’m not listed as a media contact so why does it all matter? • Absurdity - clients are insane, sales reps are hit and miss on their product knowledge, production demands keep changing, it all rolls downhill on you © hibu plc 2012 2
  3. 3. Opportunity! • Time – you’re developing speed, a key skill • Quality – you’re developing quality, a key trait • Information – you’re developing product and service knowledge across a wide array of fields and it’s a big company; you’re building knowledge that could help you work in another department • Emotions - That’s what Grooveshark is for! Or Pandora!  • Absurdity - $2 beers at Fox and Hound every Tuesday!!! © hibu plc 2012 3
  4. 4. Options  Quality Management = Develop a personal strategy for how you’ll attack each type of site  Not just spelling and grammar but word choice  Choose vivid, enticing words as much as possible  KEY: Think of a scenario in advance – this should activate the right words in your brain so that you don’t have to THINK as much or as hard © hibu plc 2012 4
  5. 5. Scenario Examples http://www.atlanticengineeringnj.com/kinnelon-nj-diving.htm Marine engineers scenario: rescue operation / into the depths © hibu plc 2012 5
  6. 6. Atlantic Engineering Keep your project afloat © hibu plc 2012 6
  7. 7. And more… © hibu plc 2012 7 http://www.benchmarkaluminuminc.com/port-charlotte-fl-hurricane-shutters.htm Shield your windows and your wallet Hurricane season means that sooner or later debris will come flying at your windows. Protect yourself from broken glass, hazardous clean up and the costs of new windows by installing hurricane shutters. Call for your FREE ESTIMATE today. Get professionally replaced windows when high winds wipe them out If mishap strikes and Mother Nature destroys your windows, call us for your FREE ESTIMATE on getting replacement windows. We can also replace your doors and gutters. Call us for tear outs today! http://www.madeintheshadenj.com/berkeley-heights-nj-window-treatments.htm Turn your window into its own spectacular view Want to give your room the sweep and grandeur of a great view? Don't move! Call Made in The Shade Inc. for custom window treatments that give your room the style and elegance that will impress your guests every time.
  8. 8. Mill Creek Manor Following scenario all the way through © hibu plc 2012 8
  9. 9. Mill Creek Manor Menu Page This just develops the theme further © hibu plc 2012 9
  10. 10. And still more… Vivid imagery – “sharpen your sweet tooth” © hibu plc 2012 10
  11. 11. D M Campsey Seed & Feed Alliteration and Rhyme also help = “one-stop shop” and “seed and feed needs” © hibu plc 2012 11
  12. 12. Word Choice matters © hibu plc 2012 12
  13. 13. Information Management • Use QAF 644 for complex, sensitive or content-poor subjects • You can find it at this link at the bottom: • http://sp.corp.ybusa.net/adworks/ops/qip/qms/QA%20Forms%20%20 Master%20Documents/Forms/AllItems.aspx • Minimize the time you need to think or categorize topics © hibu plc 2012 13
  14. 14. Time Management Attack the site strategically = write the elements that do the heavy lifting FIRST • Page Names • Features/products/services • These should come from the PBC doc • Callouts = come from your benefits • Bullet points = come from your features/products/services = generate your subhead • Hero / Lead = devote most of your time to this These three bolded items write your entire site. © hibu plc 2012 14
  15. 15. DOUBLE CHECK YOUR WORK • Write first. Edit later. • Check spelling and grammar AFTER you’ve written the site. • You can’t write AND edit WELL at the same time. • Each tasks requires different sections of your brain and these sections normally don’t work well together. • A good hint from Quality Review was read the copy backward if you have to in order to trick your brain into reading it afresh. • Check spelling and grammar BEFORE you proof • Why? Time will have passed between when you wrote it and when you got it back. • Hopefully the copy will seem fresher to you. © hibu plc 2012 15

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