1. Terri Kruger’s Case Studies
Submitted 11/2016

2. The Mills Corporation:
A cold call to the Vice President
of Consumer Marketing at
Conde Nast resulted in a ‘Back
to School’ campaign at multiple
Mills mega malls.
To help launch Teen Vogue,
Mills planned events,
created contests and generated
subscriptions.
Incremental Revenue 75K

3. The Baltimore Sun:
Quaker Oats launched a new
cereal with marshmallow sharks. A
partnership with Port Discovery
Children’s Museum generated
consumer interest with sampling
and games.
A series of e ads in The Sun,
sampling and a presence at the
museum were part of the package.
Incremental Revenue 50K

4. The Baltimore Sun:
Created a partnership with Port
Discovery Children’s Museum,
Area Dodge Dealers and The
Baltimore Sun.
A series of full page ads and a
presence at the museum were part
of this package. Dodge provided a
fleet of minivans, which were
wrapped. Used for outreach
throughout Baltimore, they were
moving billboards.
Incremental Revenue 65K
.

5. The Washington Post:
Created a partnership with Nissan
and The Washington Post. In
addition to wrapping vehicles and
supplying a fleet of mini-vans,
Nissan paid for a special sports
section, quarter page ads and
a trivia contest.
Incremental Revenue: 50K

6. Addendum
The Washington Post
Organized client entertainment and created special sections for:
 The Olympics
 The Stanley Cup
 The US Open
Created:
 The Kennedy Center ‘Phantom of the Opera’ Singles Event
 The WP’s first and second Consumer Travel Shows
Frye Properties Inc.
 Organized Frye Properties' national managers meeting
 Developed training materials
 Wrote corporate news releases/ arranged interviews
 Trained managers and developed a social media strategy
 Produced property videos
 Created Websites/ Facebook pages with call to action
 http://admiralsway.com/
 http://www.virginiabeachpoloclub.com/

7. Partnership Addendum
Baltimore Area McDonald’s
BMW
Coca-Cola
Conde Nast
Discover Card
Friends of the National Zoo
George Forman Grill
J-Date
Match.com
National Geographic