PromoAid, a company that provides a database of marketing vendors, signed four new clients in July including supermarket chain SUPERVALU. The company launched five months ago and has compiled detailed information on over 1,600 marketing service vendors which marketers can access through a searchable online database or custom searches conducted by PromoAid. The founder of PromoAid believes the service helps both marketers and vendors through more efficient evaluation of offerings and access to interested buyers.

1. PromoAid adds Blue Chip Clients to its Roster
New Clients Include SUPERVALU
Evanston, IL (PRWEB) August 25, 2009 – PromoAid, creators of a unique cost-saving service for marketers,
signed four new clients in July, adding to its expanding list of marketing organizations. Their client list
includes consumer product companies, retailers, and advertising agencies as well as other business verticals.
PromoAid offers a solution to the ongoing challenge of finding the right marketing vendor to fit a specific
need. Marketers know this process can take countless hours and resources and rifling through dusty file
cabinets filled with dated media kits about the thousands of vendors nationwide isn't the solution.
Since launching five months ago, PromoAid has offered a one-of-a-kind marketing directory data platform
containing comprehensive information on 1,600+ marketing service vendors across the country. Backed by
decades of experience in marketing and sales, the PromoAid team has put together a user-friendly,
searchable database. PromoAid compiled the most sought after information - reporting up to 30 data points
of information for each vendor, enabling detailed evaluation and comparison across programs.
PromoAid also provides a custom application, where clients get the benefit of 24/7 online access to the
vendors and suppliers database combined with specific internal data & communication necessary for
organization-wide dissemination. Additionally, PromoAid offers a “Powered By” solution for professional
associations to utilize in the management of their membership directories.
“I have spent over 20 years in the marketing services arena and it has always seemed like an incredible waste
of time for marketers and suppliers to disseminate information about programs and services via cold-calls,”
said Ronnie Perchik, Founder and CEO of PromoAid. “PromoAid is changing that paradigm, so marketers can
be more efficient with their time and evaluate programs and services based on the timing of their specific
needs. Our service also benefits suppliers by putting them in front of buyers who are truly interested in their
company’s offerings,” said Perchik.
"This is the way marketers are moving, an electronic database for supplier information on programs," said a
Director of Promotion at a leading consumer products company and a PromoAid client. "Brand teams turn
(over) too often, promotion departments get down-sized and agencies are not staffed to provide and
maintain this type of information.“
In addition to gaining access to the PromoAid licensed database, clients can have PromoAid manage their cold
calls from outside vendors and also perform custom searches based on specific needs, saving the marketers
even more time and money.
“The PromoAid service is brilliant. It provides consumer goods and services marketers and their agencies with
a ‘one-stop’ in-depth resource on virtually all aspects of the promotion marketing mix,” said Mickey Goodman,
Principle at The BlueBlack Agency and PromoAid Board Member. “In this business environment of cutbacks
and reduced internal resources at most companies, the PromoAid service is all the more timely and cost
effective.”
For additional information on PromoAid or for a list of clients, contact Ronnie Perchik or visit
www.promoaid.com.