Unfollow Your Passion: Redken Artist Connection

With Terri Trespicio
Redken Artists Connect
November 2021

Why do you do what you do?
territrespicio.com/getit

You love what you do.
You’re good at what you do.
You enjoy the process.
You enjoy making money.
You want to help stylists like you.

What happens when…
•You lose your mojo?
•You aren’t seeing the outcome you
wanted?
•You aren’t sure what to do next?

I take hair stylists very seriously.

This is what I
was working
with in 2009.

Kelly said, “We’re
growing all this
out.”

She didn’t just
“style” me; she
changed how I
saw myself.

Kelly is indispensable. Not just as a
stylist, but as a person.

What does it take to be someone
that people choose not to live
without?

“You need to
be supremely
talented.”
Lousy advice

Copyright © 2020 Terri Trespicio All rights reserved.
The Talent Myth

We give way, way too much
credit to “talent.”

This is Seth Godin

It’s insulting to call a
professional talented. She’s
skilled…Skill is rarer than
talent. Skill is earned. Skill
is available to anyone who
cares enough.”
“
Seth Godin

The in-demand stylist
…prizes skill above talent.

Belief in “talent” is limited and
linear.
If you believe only talent matters, you
may not work as hard to develop skill. 
You also may be threatened by others
who do.

Also…if talent is “fixed,” why would I pay
you more for it?
We don’t pay for talent. We pay for
what someone’s skill yields us.

The linchpins among us are
not the ones born with a
magical talent…they…have
decided that a new kind of
work is important, and
trained themselves to do it.
“
Seth Godin, Linchpin

“You don’t need talent. You need to
learn how to write a joke.”

How have you…
…improved or evolved as a professional
…upleveled your skill beyond just the basics? 
…demonstrated demand through reach/
influence?

Me? I started in hair too!
Fake hair.

I started as
a creative
copywriter
for a wig
catalog.

Then, went on to
work as an editor
at a healthy living
magazine.

The magazine
was purchased
by this woman.

Today I’m a writer, speaker,
and brand advisor.

“Stop searching for your
passion” 7M+ views

My first book is due out in
December 2021 from
Atria/Simon & Schuster.
unfollowyourpassion.com

unfollowyourpassion.com
“Gentle, but brutally
honest.” –Popsugar

“Passion is
the key to
success.”
Lousy advice

The Passion Myth

The Passion Myth
Find the one thing you’re
meant to do and do it …
forever.

You could say I
had a passion for
writing. But that
didn’t mean I had
any idea what to
do about it.
Once up on a
time, there was
an English major.

“Passion feels very democratic.
It is the people’s talent, available
to all. It’s also mostly bullshit.”
Scott Adams, creator of Dilbert
territrespicio.com/5ways Copyright © 2020 Terri Trespicio All rights reserved.
“

“I guess I’m just
more talented
than all of
y’all.”
People credit
passion…rather
than say…

Passion is not a gift or talent.
It’s native software.

…allows passion to infuse
everything they do.

Barbara Corcoran is the biggest
name in the brokerage business.
She does not, and never has, had
a passion for real estate.
(Her words!)

Photo by Ben Hershey on Unsplash

I’d never caught a
football in my life. 
Mainly because no
one had ever
thrown me one.
Copyright © 2020 Terri Trespicio All rights reser

Do you want…
a job, a career, or a
calling?
Amy Wzresniewksi
Yale School of Management

means to an ends,
necessary evil.
Jobs, Careers, and Callings: People’s Relations to Their Work, A. Wrzesniewski et al.
JOB

Path upward mobility,
achievement, status.
CAREER

Integral to identity and
self-expression;
meaningful and satisfying.
CALLING

• Reported notably and significantly
higher life and job satisfaction 
• Ranked work satisfaction
significantly higher 
• Missed fewer days of work
Those who see their work as a “Calling”

Is it just about money or rank?
Nope.

Satisfaction with life and with
work may be more dependent on
how an employee  
sees her work.

Get it!
Want the reading & free resource list?

territrespicio.com/getit Copyright © 2020 Terri Trespicio All rights reserved.
Grab
something
to write
with.

The page can be a safe place to
explore your own voice.

Our relationship to the page began
a long time ago.

This is where
we were
conditioned to
distrust
ourselves (and
each other).

I’ve used this particular workshop approach
for…
at L’Oreal, Google, Wells Fargo, and more
entrepreneurs
writers financial advisors
admin staff
Plus, top executives and teams
Creatives
consultants
authors
therapists
Speakers

We’re going to write to a
prompt, and then listen to a
few and practice feedback.

The Rules of Engagement

The Rules of Engagement
• No disclaiming
• We focus on what works
• No criticizing, questions, suggestions
• We stay on the page
• We refer to the “speaker,” “narrator,”
not by name

How to write
to a prompt.
Listen to what comes up,
write it down.  
Think small, detailed,
something we can see or
feel.
Write about any scene,
moment, from any time in
your life.

Your prompt
A time you went your
own way.

How to comment
• Choose one thing you loved: a word, a phrase
• Listen for where you feel a shift in energy
• Reflect back what you heard
• Stay on the page with the writer

“You need to
be a brand.”
Lousy advice

Let’s talk
about fame &
influence.

We all want to be known,
respected, admired,
appreciated.

Having a “brand” does not
ensure influence.  
Anymore than having a phone
ensures someone will call.

What does it mean
to have a brand?
territrespicio.com/6weeks

ownership
Branding used to be about

yours.
Cows didn’t have to
mean anything. They
just had to be

means
Brand isn’t a logo, a photo,
or any one asset. It’s about
what your work

Platform building
isn’t about likes and follows.

Platform building
is the art and practice of starting,
maintaining, and scaling a
conversation.

talk to
Whose attention you want
depends on whom you
want to

Your clients

Everyone
else.

Your tribe

Spark action

content
All of your posts, videos,
images are

Tips are appreciated.

What else do you have to
share beyond tips?
•What stories can you share
•What questions can you answer
•How can you make them laugh, or
listen?
•How can you listen to your audience

Take going to a museum, for instance.
Content can take many forms.

This experience
created
conversation
around perfume.

Content is the
party; it’s where
the conversation
happens.

Ok so let’s do some content right now.

You love talking/teaching
about.
3 topics

Write down a stance you
take, or advice you give, or
something that makes you
nuts.
An opinion

A mistake that taught you a
critical lesson.
Prompt

There isn’t just one way to
create or share content.

What’s your favorite way to
give a gift?
• Pick out something unique to that person
• Find or make one amazing thing and give
it to all your friends/family
• Go in on a big gift for someone with a
group
• Plan an excursion, trip, or experience

What’s your favorite way to
receive a gift?
• I want to pick it out
• I like to be surprised
• I love to go and do things
rather than have a thing

Which feels like the closest metaphor for
how you like to share your work:
• A solo performance  
• A series of albums 
• A broadway show 
• An improv show

What’s your favorite part of
planning, crafting, making?
• Doing it in on my own
• Collaborating with others to plan a thing
• Fanfare around the presentation
• Creating on the fly, in real time, and often
with others, somewhat informally

I shine most when I am…
• On stage and in the spotlight
• Shining the spotlight on someone else
• In a 1:1 conversation
• Playing the role of host and connector

What’s your favorite way
to communicate?
• Writing cards and letters
• Sending emails
• Texting
• DM thru Instagram, FB, etc
• Video apps (like Marco Polo)

How might you tap your
instincts and personality to
build your business and
brand?
Take a look at your answers.

Ways to build your tribe
& following:
• Live or pre-recorded video
• Podcast (recorded audio)
• Images
• Written posts
• Interviews
• Lessons
• Stories

…Thinks like a business owner
(whether they own a business or not).

When you see yourself as a business,
you…
• Lead with service, instead of need
• Become more objective about your work
• Think bigger
• Grow your earnings

This is my friend Ilise Benun.
Ilise treats her business like a lab
for her own personal development.

This is my friend Ilise Benun.
She sees business as a form of self-
care—because it can take care of
you.

What if you used your work to…
• Try things out
• Take risks
• Explore connection
• Fuel the passion you already have

Let’s talk about money.

“You should
get paid what
you’re worth.”
Lousy advice

There is no absolute
dollar amount for
what you’re worth as
a person.

My mother thinks I’m
worth 100 million
trillion dollars. 
 
(But that’s not what I
charge.)

Hair styling is a commodity.
You are not.

You can’t force a client to
value your work the way
you do. You can only seek,
and hopefully find, the
clients who do value what
you do.”
Ilise Benun
“

Value itself is both
subjective and
subject to change.”
Ilise Benun
“

This isn’t just about
charging more.
This is about making your work,
and the experience of working
with you, indispensable.

How are you…
…creating more value for your client
and customer? 
…innovating or changing the way
something’s done? 
…starting a larger conversation

There are plenty of cookbooks,
but no chef books.
(Seth Godin)

…isn’t just a masterful stylist,
but an artist and leader

Artists are people with a
genius of finding a new
answer, a new connection,
or a new way of getting
things done. That would be
you.
“

The only way to get what
you’re worth is to stand
out, to exert emotional
labor, to be seen as
indispensable, and to
produce interactions that
organizations and people
care deeply about.”
“

Your prompt
What’s one way you can
draw on your personality
and interests to connect
with & grow your audience?

Unfollow Your Passion: Redken Artist Connection

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