What if: How to think big in a new age (Plunder Design 2021)

What If?
How to think big
in a new age
Plunder Design Conference
Dallas | Sept 2021
Terri Trespicio

It was 2002 and I had no
idea what I was doing.

I was worried that people
would think I was trying to
sell something. (Which I was.)

I worried no one would
buy anything at all.

I thought if something
were good enough, it
would sell itself. (Nope!)

I felt like a fraud.
Or, worse.

Copyright © 2020 Terri Trespicio All rights reserved.
People can get weird about
sales. Even though SO MANY
people do it.
territrespicio.com/6weeks

CNBC reported that more than 15
million people work in the sales
industry in the U.S. alone.  
 
That’s 5% of the population.
Source: Glassdoor
territrespicio.com/getit

Why do we feel weird about it?
•We think it’s only about money and numbers.
•We think it’s driven only by profit.
•We think of it as a manipulation.
•We worry we’ll be seen as manipulative.
•We think it’s a bad thing to be good at.

We’re afraid of being seen as
“pretending” to care to earn a
profit.

We’re afraid to be accused of
selling (even when it IS what
we’re doing).

It’s something people are proud
to be bad at.

It also brings up issues of
…Self esteem
…Self worth
…Talent
…Ego
…Money
…Trust

trust you.
Because when you’re engaged in a sale,
of any kind, what you’re doing is asking
people to

Speaking of trust…who is
this chick?

I started as
a creative
copywriter
for a wig
catalog.

Then, went on to
work as an editor
at a healthy living
magazine.

(And took a $15k
pay cut to do it.
That’s where
jewelry sales
came in!)

The magazine
was purchased
by this woman.

Today I work for myself!
I help people connect with their
audience through critical
messaging.

“Stop searching for your
passion” 7M+ views

I wrote a book
based on the TEDx
talk, and it comes
out in a few weeks!
unfollowyourpassion.com

The words we use matter.

And the metaphors around
sales are limited….and male.

It’s prevalent in nearly all
sales language.
“In the trenches”
“Beat the competition”
“Score”
“Crush it”
“Kill it” (or you’re “getting killed”)
Win vs. lose

What if it were less
like a win/lose
situation, and more
like something you
do to …
Grow
Cultivate
Nurture
Offer
Engage
Connect

What are we offering?
…to shop for beautiful things
…to choose.
…to connect.
…to earn.
…to create.
…to build.
Opportunity

You are not a commodity.

Let’s bust some myths.

Myth: I need to find my passion /
my motivation / my
inspiration first.
Nah.

Does it matter if
we’re “passionate”
about it? Yes and no.

What inspires you?
You won’t like my answer. I’m not
often “inspired” to do much.

Motivation
is a myth.

Jeff Haden, The Motivation Myth
“Speeches don’t
provide lasting
motivation.
Progress provides
lasting motivation.”
“

Jeff Haden, The Motivation Myth
Motivation is a
result, not a
precondition.”
“

progress
Give yourself a chance to
experience

Ask Mel Robbins about
motivation.
It’s complete garbage. If
you want to improve your
life, you’ll need to get off
your rear end and kick
your own butt.
“ Mel Robbins

It’s not the big moves that
define our lives. It’s the
smallest ones.”
“Mel Robbins, author, The 5 Second Rule

What if
…you replaced motivation with
action?

I wasn’t
looking
for this.

Myth: I’m not good at sales.
Sales is a skill, not a
genetic trait.

Grant Cardone, Sell or Be Sold
A sale is made in
every exchange of
ideas or
communication.
There are no
exceptions.”
territrespicio.com/getit Copyright © 2020 Terri Trespicio All rights reserved.
“

Every time you …
…Get friends to agree on a restaurant
…Get your kids to go to bed
…Strike a deal on a product or service
…Help someone make a decision
…Refer a brand you like
…You’re selling.

I can’t benefit from what you offer if I don’t
buy that you have it.
Here’s why…

What if
You focused on the practice,
not the outcome?

This is Seth Godin

It’s insulting to call a
professional talented. She’s
skilled…Skill is rarer than
talent. Skill is earned. Skill is
available to anyone who cares
enough.”
“
Seth Godin

The product isn’t what makes you
good at sales. The practice does.

Imposter syndrome is real. It’s
a sign that you’re healthy and
that you’re doing important
work. It means that you’re
trusting the process and doing
it with generosity.”
“
Seth Godin

I feel like an imposter often.
That’s because my best work
involves doing things I’ve
never done before.”
“
Seth Godin

There is an art to sales, and all art
begins with practice.
So. How often are you casting that
line? What are you learning?

Want today’s slide deck + resources?
Get it!

Myth: I don’t know enough people to
grow my business.
Businesses don’t just sell to people
they know.

Get out of the friend zone.

Your clients

Everyone
else.

Your tribe

The goal is not to
boil the ocean, but
bring your people
closer

How do you find
your
tribe?
Talk to them.

Content
is simply the art of
conversation.
Scaled.

What if
You started a conversation with
people, not just “clients?”

Give them a
specific
reason to engage.

Ways to build your tribe:
• Live or pre-recorded video
• Podcast (recorded audio)
• Images
• Written posts
• Courses, webinars, events
• Live real or virtual events
• 1:1 consultations
• Clear-your-closet swap events
• Emails and list building events

People do business with
people…Be somebody that
the majority of people
want to do business with.”
Susan McPherson
“

This is my cat Silas.

People don’t like to be sold to;
they like to be listened to.

Myth: The market is saturated.
Interest generates more interest.
And, more demand.
(Just ask Denise!)

We still think
we’re fighting
over one slice.

When I was a jewelry rep, I was
part of a HUGE community of reps
in Massachusetts.

Being first does not guarantee
success. Being consistent does.

By that logic,
you should
start selling
here.

Myth: I’ll never be as successful as ______.
Compare and despair.

What if
…You decided the opposite, and
acted that way?

What if, the next time you worried
about not-enoughness, you:
• Complimented someone else
• Gave generously
• Offered to help
• Listened
• Sent someone a thank-you
• Looked at what was working

What if you gave the very thing you
need most?

Myth: It’s ok. I don’t need this. Or that.
Ah. Great way to hide. Avoid.
Run away.

“If you persist in hiding,
you will be unable to do
the generous work you
want to do.”
Seth Godin
“

You don’t need any one
person or opportunity.
You need all of them.”
Ilise Benun
“

What if
…It didn’t matter if someone said no?

Success in sales is not 100%
conversion. That’s not how
it works!

Myth: It’s just a hobby.
This is a way of playing it safe
—and staying small.

What if
You saw yourself as a business?

When you see yourself as a business,
you…
• Lead with service, instead of need
• Aren’t dependent on favors
• Sell beyond your immediate circle
• Become more objective about your work
• Build confidence
• Think bigger

This is my friend Ilise Benun.
Ilise treats her business like a lab
for her own personal development.

This is my friend Ilise Benun.
She sees business as a form of self-
care—because it can take care of
you.

Self confidence is an element of
taking your business seriously.
It requires that you shift your
attention away from what you
imagine others think and
refocus your attention on real-
time actions—yours and theirs.
Ilise Benun
“

What if
Your business were a way for you to
experiment, explore, and grow?

What if you used your business to…
• Try things out
• Take risks
• Explore connection
• Create the motivation for events, parties
• Fuel the passion you have for beauty, art,
style

What if you used your business to…
Start a real conversation that’s worth
having, and continuing?

Myth: I don’t need a lot of money.
(subtext: To want money or
more than I have is to be
materialist, greedy, or selfish.)

It’s ok to earn
money and to want
to earn money.
It isn’t greedy,
unseemly, or bad.

As women, we’ve been
conditioned to
compromise…to prioritize
others’ needs and wants
above our own.”
Jennifer Barrett
“

All sorts of doubts and guilt
and fear came up for me
when I allowed myself to
imagine the future I really
wanted….
I had to recognize them for
what they were: barriers
trying to get between me and
what I truly wanted.”
“
Jennifer Barrett

…I had to get comfortable
with acknowledging that
wanting more for my life
was okay. That it didn’t
mean I wasn’t content
with my life or
unappreciative or selfish.”
Jennifer Barrett
“

What if
It was ok to think big?

Myth: So-and-so doesn’t really “need” this.
Sure about that?

When’s the last time someone
made an assumption about
you…that was wrong?

We know less than we think
about other people.

What if
What if the very thing you have
to offer changed someone’s life?

Do yourself, your business, and
other women a favor:
Do not decide for them.

“Oh I can’t wear
this! But my
sister could.”

…this wasn’t about me at all.
It was about them.
That’s when I realized

You’ve won a free
trip to St. Thomas!

Top 3 Rookie Recruiters of the Year

What if
This were about helping someone
explore their potential? And
developing your skill as a leader?

Pre-order now to get access
to exclusive bonuses!
unfollowyourpassion.com

What if: How to think big in a new age (Plunder Design 2021)

What if: How to think big in a new age (Plunder Design 2021)

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à What if: How to think big in a new age (Plunder Design 2021)

Similaire à What if: How to think big in a new age (Plunder Design 2021) (13)

Dernier

Dernier (20)

What if: How to think big in a new age (Plunder Design 2021)