A Hot Topic presentation from Dr. Mackert’s fall 2011 Graduate Campaigns course by Off the Wall on "Facebook Social Login."

1. Friday, April 13, 12

2. In the beginning, Mark
created a whole new
way to connect.
Remember this?
Friday, April 13, 12

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5. And then he got even
smarter... some would
say more invasive.
But whatever.
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11. So why do you care?
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12. Improved User Experience
Increased Engagement
Increased Site Traffic
Increased User Registration
Increased Revenue
Innovations
Friday, April 13, 12

13. Improved User Experience
Increased Engagement
Increased Site Traffic
Increased User Registration
Increased Revenue
Innovations
Impressions Without Advertising
Friday, April 13, 12

14. IMPROVED
USER EXPERIENCE
• No new site registration required
• Easy to share activities with friends and family
•A more relevant and targeted experience
• Companies can offer better promotions to influencers
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15. INCREASED
USER REGISTRATION
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16. INCREASED
USER REGISTRATION
“It took us 8 years to reach 1.5 million registered
users in the era of email. It took us only 5
months to acquire the same number of users
on Facebook…all via Facebook Connect.”
- CEO of JibJab
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17. INCREASED SITE
TRAFFIC
For each story published in Facebook,
companies see roughly 3 clicks back to the site.
Nearly half the stories in the news stream get
clicked on – each one may result in 3 new visits
to their site.
Friday, April 13, 12

18. INCREASED
ENGAGEMENT
• More than 2 billion posts
are liked and commented
on per day 43,000 new users have
connected using FBC.
• People interact with more Those users have voted
than 900 million objects 150,000 times on restaurants ,
(pages, groups, events and left 22,000 reviews and
community pages) uploaded 13,000 photos.
Friday, April 13, 12

19. INCREASED
REVENUE
According to a report from the Wall St. Journal, Jay
Allen, Teavana’s vice president of e-commerce,
says the measure of how many shoppers make
purchases, for people who use the application, is
20% higher than the rate for others.
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20. INNOVATION
HuffPost Social News: Mashes up HuffPost news
content with the conversation surrounding it.
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21. MAKE AN IMPRESSION
WITHOUT PAYING
Facebook Connect accomplishes the
same goals as an advertising buy,
minus the intrusion.
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22. If using you is wrong
baby, I don’t wanna
be right...
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23. POTENTIAL
DRAWBACKS
• Vendor lock in
• Company access to a large amount of user data
is a privacy concern to some
• Companies requesting more information than necessary
• Website actions automatically inserted back into news feed
Friday, April 13, 12

24. The “I don’t want people to know where I
“Nopes” am or what I’m doing at all times. I’m
just not interested in it.”
The “I don’t even think twice about it.”
“Hippies”
The “It’s easier to just login with information
“Shortcuts” I’ve already given up. I’m all for it.”
Friday, April 13, 12