TexasHoldEm Prospectus 2015

PROSPECTUS
• COMPANY
• GAMINGMARKET
• HIGHLIGHTS
• OFFERING
• DIFFERENTIATION
• FINANCIALS
TEXASHOLDEM.COM

6900 E. 2nd Street
Scottsdale
Arizona 85251
dane@texasholdem.com
www.texasholdem.com
480-398-0000
TABLEOFCONTENTS
CATEGORY PAGE
ABOUT US
ABOUT US
ONLINE POKER
LIVE EVENTS
TECHNOLOGY
BUSINESS MODEL
PROFITABLY
A BETTER MOUSETRAP
SOCIAL INTERACTION
THE EXTRA MILE
USER STATS
OPPORTUNITY
TALENT
COMPANY OVERVIEW 3
COMPANY HIGHLIGHTS 4
THE MARKET 5
WORLD SERIES OF POKER 6
THE COMPLETE PACKAGE 7
MEMBER OPTIONS 8
PLAYER ACQUISITION 9
USER EXPERIENCE 10
SERVICE & SUPPORT 11
BETA TESTING 12
FINANCIALS 13
OUR TEAM 14
LETTER FROM THE CEO 15
THANK YOU 16
PAGE TITLE

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
YOUR CREATIVE AGENCYMOUNTAINCLOUD3/16
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
ABOUT US
COMPANYOVERVIEW
Poker is a great way to exercise the mind and win some money along the way.
We provide a place where people can play safely, share their experiences, learn
from each other and discuss the game we all love.
TexasHoldEm.com is a social gaming company based in Scottsdale, Arizona.
The company provides its members with a fun, legal, risk free environment to play
online poker. Members compete in a variety of poker games and tournaments
with the opportunity to win cash and prizes. Membership is subscription based
with 3 different levels: Free Play, Basic & VIP with a high-roller option available in
the future.
The company plans to capitalize on the fragmented nature of the Online Poker
market in the United States and globally with a strong focus on social interaction.
Our experienced management team has a strong background in large scale
technology projects, online marketing, as well as successful start up experience.
„
OURMISSION
To bridge the gap between
unrealistic play money sites and high
risk cash play sites.
OUR PHILOSOPHY
By operating a fair and transparent
online gaming company, we improve
the player experience and increase
member loyalty while gaining the trust
of the global poker community.
- Dane Joy, CEO
Improved user experience with sharp
attention to every detail is what sets
us apart from the crowd.
„

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
4/16
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
COMPANYHIGHLIGHTS
ABOUT US
RUYO Inc has acquired arguably one of the most sought after domain names on
the internet, and launched a proprietary online poker platform
www.TexasHoldEm.com.
Our technologists have built a robust Cloud based infrastructure. The foundation is
the same highly scalable, reliable, secure, fast infrastructure that Amazon.com uses
to run its own global network. Our newest version, is re-imagined and re-engi-
neered for a better player experience. Version 2.0 is an industry leading system ac-
cessible on all devices, platforms and operating systems. This update was built with
a focus on future mobile gaming. Our initial launch was secured with a $2.5million
seed funding round by PR Capital, George Azar, Chiquita Partners & Symington
Holdings.
During our Beta testing we saw 3000+ signups with 300 + VIP members. Creating a
$9k/month revenue flow out of the gates.
THE ALL NEW TEXASHOLDEM MOBILE APP COMING IN 2015

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
MARKET
World eGaming forecasts for 2016 at $46.5bn, 3.9bn in North America alone.
• 45 million people play poker in the U.S.
• Most frequent players are more likely to be playing tournaments on a daily basis.
• Over 90% of online poker play is TexasHoldEm.
• Over 80% of players have less than $100 in their budget/session. Lends to Subscription Model.
• Huge growth in the total number of young players especially college students.
• The last 5 WSOP Main Event winners were under 30yrs of age.
• Social Gaming Market is projected to do over $5 Billion in revenue in 2015 (Parker & Associates)
• Since its inception TexasHoldEm Poker has always been in the Top 10 most popular
applications on Facebook with over 6 million people playing on a daily basis and over
33 million monthly. No other application has maintained this level of usage.

RECENT MARKET TRANSACTIONS
• Double Down Facebook Casino purchased by IGT for $500 million.
• The $4.9 billion purchase of PokerStars by Amaya Gaming Group.
• Entraction Poker Network purchased for $115 million.
• PokerStrategy.com, an informational/strategy site, purchased by PlayTech for
$49.8 million.
• Nevada, New Jersey and Delaware have recently licensed and regulated Online
Cash Play Poker within state boundaries.
ONLINE POKER
Poker Growth Is
Exponential
This year 107 different countries were represented at the
World Series of Poker with payers from Azerbaijan to Qatar
and Vietnam taking part in at least one event this summer.
The United States dominated this stat with 78,165
participants.

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
WSOPTOURNAMENTSEATS
World Series of Poker Live Events
One of our goals at TexasHoldem.com is to help players transition from Online
Poker to Live Poker players and create future World Series of Poker Champions.
4 players thus far have won packages on TexasHoldEm.com to World Series of Pok-
er events in Las Vegas.
Lisa Buster played in the 10k buy-in Main Event where she beat out over half of the
7500 strong field. Chuck Pavalko, Dave Donahue and John Henshaw played in the
$1500 buy-in No Limit HoldEm Tournament just prior to the Main Event. In that
event Chuck narrowly missed cashing as he was eliminated in 500th place out of
3000 players.
ONLINE POKER
Our WSOP winners
tournaments allow our players
exclusive chances to win seats
into the Live Las Vegas WSOP
tournament. We have $1500
and $10K placement levels. We
plan to send even more play-
ers to the World Series of Poker
in the future and believe that
just as Chris Moneymaker did
in 2003, TexasHoldEm.com will
be the online birth place of a
World Series of Poker
Champion!
One of our players will be featured at the
final table of the Main Event on ESPN!

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
THECOMPLETEPACKAGE
RUYO Inc. currently engineers, develops, owns,
and operates an online poker gaming
platform.
The new TexasHoldem.com platform is the only
subscription-based poker product compatible on
all major smartphones, tablets, and desktop pcs,
with a modern HTML5/Javascript interface.
Cloud Based
Infrastructure
Leverages Amazon AWS Cloud Technologies to
scale up during peak times to meet demand, while
scaling down during off-peak times to keep infra-
structure costs low.
Node.JS backed
Game Infrastructure
Node technology has gained much notoriety for
rapid development with small teams; while
deliviering extremely high performance.
Currently used as a backend for walmart.com and
paypal.com
Web-compatible
Push-Based
Game Protocol
Push technology more than halves the response
time of typical web queries for live updates. Can be
used on desktop PC‘s phones and tablets with very
quick response times.
TECHNOLOGY
Designed & architect-
ed for Cash Gaming
Backend systems written with security in mind. Prop-
er audit trails on both activity and transactions. We’re
ready to submit our cryptographically secure RNG,
shuffling, poker dealer and currency transaction
modules to an auditor. Platform has all the capabil-
ities required for a transition to cash play poker in
future regulated markets.

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
MEMBEROPTIONS
PRACTICE BASIC V.I.P.
BUSINESS MODEL
Unlimited Free Poker Daily Cash Tournaments
Access to greater prize
pools & rewards
Unlimited Cash Poker
Access to exclusive online
and live events
Seats to the World Series
of Poker Main Event
TexasHoldEm.com was designed for all levels of poker play. The majority of
online poker sites focus purely on high volume cash players or just the social
freemium market. By offering a variety of membership levels and price points we
are engaging the mass market and providing something for everyone.
FREE /month
$9.95 /month
$29.95/month
ADDITIONAL REVENUE STREAMS
TexasHoldEm.com will operate it‘s own ad serving platform allowing other
companies to bid on advertising space, as well as flat rate sponsorship packages.
Tournaments, tables and other in-game elements are all part of our sponsorship
packages, providing greater exposure for partners and increasing prize pools for our
players.
Our top 20% of players spend over 6hr/day on our site, which is ten times greater than
the average Facebook user.
RUYO Inc. has initiated plans to white label it‘s game software and operate a separate
site aimed at the rapidly growing college market. The company has hired students from
Arizona State University that recently gained significant press and interest with a similar
concept when attempting to launch www.yourcollegepokerclub.com.
Real prizes and rewards.
Connect and chat with
other players. Awesome
Social Experence!
Access to a variety of cash
tournaments and chances
to qualify for larger prize
pools.
Unlimited access to 24/7
cash tournaments and a
variety of additional
VIP member benefits.
--
-- --

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
9/16
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
PLAYER ACQUISITION
• Cost effective acquisition of new members.
• Fresh unsaturated product will allow for strong initial traffic acquisitions
leading to critical mass.
• Unique Social Profile system and Player Rewards will assist retention, for above
market returns on media investment.
• Key Founders have strong, decade established ties to affiliate marketing
groups and high volume webmasters.
• Revenue share opportunities on Subscription Poker. Low upfront cost for
player acquisition.
LEAD GEN MARKETING
PROFITABLY
• Over $1million profit in 1yr on TexasHoldEm.com from driving affiliate poker
traffic.
• Aggressive SEO plan for Category Killer Domain.
• Current average of 20-30 organic signups/day.
• User Profile Pages will naturally create strong SEO.
• PurePlay/Clubwpt has 700k uniques (opportunity). Facebook/Twitter
strategies to maximize viral potential of brand name.
ORGANIC POTENTIAL
MARKETING CHANNELS
Leveraging social network
platforms like Facebook, Instagram,
Linkedin, Twitter, Google+, and many
others, will help us reach an audience
that has not been harnessed by other
online gaming systems.

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
USEREXPERIENCE
Our new platform was rebuilt from the ground up for a more user friendly and social
player experience. Refined and user centric, TexasHoldEm.com stands out above all
other online poker systems.
A BETTER MOUSETRAP

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
11/16
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
SERVICE&SUPPORT
Customer service and player support are a focal point for our entire team and is
something we are passionate about! We are the only poker site in the industry that
provides Live Chat & Live Phone support to our players and every member of our
team actively engages with our players via a variety of support mediums including
social media. The online poker space is notorious for sub par customer support
and we believe that providing the best support in the business will
greatly assist with player retention and loyalty. Our early members are already
saying we have the best support in the business!
THE EXTRA MILE
Our Live Chat system is one of the many ways that we
keep a finger on the pulse of our website and provide an
extra level of support to our VIP members. People love to
engage with our site and share their experiences.
Live Phone Support
& Live Chat

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
12/16
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
BETATESTING
USER STATS
A FINGER ON THE PULSE OF OUR USERS
The initial launch of TexasHoldEm.com had players downloading Version 1.0
of our game software and allowed the company to survey its early members to
better understand what players were looking for from an online poker site. This
feedback was an integral part of the development of TexasHoldEm Version 2.0,
our new game offering and the re-vamped website.
AVERAGETOURNAMENT
TIME:2HOURS

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
FINANCIALS
Offering
• Seek $3M to acquire customers, grow & hit Cashflow+ by Q1 2016.
• $18M pre money valuation.
• 1M shares to be issued.
• Minimum investment $250,000.
Use Of Proceeds
• Marketing – Player acquisition.
• Continue to Develop 2.0 platform accessible on all devices, platforms and
operating systems for greater market penetration.
• Expand model to new markets.
• Develop senior management team.
OPPORTUNITY
TARGETABIG,RICH,&GROWINGMARKET
• 100%CustomDesigned&DevelopedPlatform
• ExperiencedTeamFocusedonExecution.
• ExcitingNewOfferings.
• AcquiringCustomersProfitably.
• Number1DomainintheMarket.
• HugeBrandMarketingPotential.
• GrowthisExponential.
• Previous Domain Purchase Offers > $15Million.

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
14/16
6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
OURMANAGEMENTTEAM
Dane Joy - CEO / Poker Enthusiast
• Co-founder and COO of online payment company Allied Systems. Prior to its
sale in 2009 the company had processed over $1 billion in transactions for over
5000 merchants worldwide including social gaming and poker networks.
• Strong operational and customer focused background.
• Partner, PayManager LLC & Evening Entertainment Group.
• Avid poker player involved in the online poker space for many years.
• Formed RUYO Inc. to capitalize on a rapidly growing market.
Walter Kalata - CTO
• Over 10 years experience as high level I.T. Consultant
• Managed implementation of multi-million dollar projects.
• Director of Technology for CFM Inc from 2006 – 2009.
• Owned software development and consulting company where he developed
solutions for messaging, data mining and logistics.
Anthony Conti – Creative Director
• Serial Innovator with over 20 years experience in consulting, management,
branding, design, development and interactive advertising.
• Winner of the Webby Award as well as several W3 and Davey Awards.
• Has worked with Tiffany & Co., Nike, ESPN, MLB, NHL, NFL, Budweiser, and CBS.
• Co-Founder and Chair of The Purple Society, an internationally recognized
childhood cancer foundation.
Rich Symington – CMO
• Founder, Titan Media Partners. Experts in cross platform real time bidding and
performance based marketing intitiatives.
• Rich has spent over a decade building dozens of succesful internet campaigns,
consulting for multi-million dollar companies and inspiring the next
generation of business leaders as a leading authority in Internet Advertising.
• Has worked with brands such as NatureMade/Pharmavite & SoTru driving
revenues over $12m/year. Rich is learning not to chase flush draws in poker.
Dean Slover – Advisor/Board Member
• Dean is a serial entrepreneuer and self confessed tech geek.
• Currently residing in Las Vegas, he manages a family oil & gas company, owns a
dozen restaurants & nightclubs throughout Arizona & Nevada and is an
investor/advisor in several internet companies.
• Founded the SDC Foundation in 2009 with the goal of supporting a variety
of charities. Dean has been recognized by the Cystic Fibrosis Foundation,
Teen Lifeline and Make A Wish Foundation.
TALENT

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
Hello,
Thank you for taking the time to explore our world. We look forward to potentially
adding you to the TexasHoldEm team!
Here at RUYO Inc. we are dedicated to constantly improving the user experience
for our members in order to increase retention and improve revenues. We also take
time to have fun along the way and give back to the community.
Following the recent changes in Nevada & New Jersey, the online poker industry in
the USA is set to expand rapidly in the next 2-5 years. TexasHoldEm.com is well posi-
tioned for this exponential opportunity and we will continue to innovate.
In 2013/2014 we assembled our core team, launched V1.0 of our platform, and sent
our first player to the World Series of Poker Main Event!
In 2015 we will be launching Version 2.0, accessible on all devices and operating
systems giving us total market penetration! Our main focus will be on marketing,
customer acquisition and brand development. It’s going to be a great year for RUYO
Inc., and we are excited to share these experiences with you.
Best Regards,
Dane Joy
CEO | TexasHoldEm.com
We are TexasHoldEm!
04/30/156900 E. 2nd St.
Scottsdale, Arizona
85251 USA
TexasHoldEm.com

6900 E. 2nd Street
Scottsdale
Arizona 85251
www.texasholdem.com
480-398-0000
THANK YOU!

TexasHoldEm Prospectus 2015

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TexasHoldEm Prospectus 2015