Text 100 and C&M - IBM SOA Virtual Seminar Campaign Deconstructed

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Text 100 and its online PR partner Content & Motion worked with IBM to develop a landmark social media campaign to showcase the technological expertise behind the Virtual Forbidden City. This presentation was delivered on Wednesday 27th May at the monthly London Measurement Camp event and outlined the successes, challenges and overall measurment of the campaign. For more on: >> Text 100 visit www.text100.com and hypertextlondon.wordpress.com >> C&M visit www.contentandmotion.co.uk >> Measurement Camp visit measurementcamp.wikidot.com

Technologie Business

IBM’S VIRTUAL FORBIDDEN CITY ,[object Object]

Background ,[object Object],[object Object],[object Object],[object Object]

Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement & metrics From the outset...

Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Microsite Traffic generated from: Untagged promotion 1252 Twitter 377 Flickr 24 Facebook 24 YouTube 18 VRM newsletter 12 LinkedIn 9 Unique visitors Objective 2000 visitors Total (excl IBMers) 4003 visitors Total (inc IBMers) 4561 visitors

Blogger engagement / comment seeding ,[object Object],[object Object],[object Object],[object Object]

Twitter Twitter Stats Twitter Grader 94/100 Followers 367 Following 598 @ replies 76 Re-tweets 81

YouTube Video Views How SOA was Used to Build the Virtual Forbidden City 214 How the VFC Demonstrates the Value of SOA in Business 75 How to Join IBM's Exclusive Virtual Worlds SOA Tour 127 SOA and IBM's Virtual Forbidden City 310 726

Event registration *Space on the Virtual Forbidden City SOA tours was limited and personal invites were issued to those selected to attend What? Target Actual Registrations* 40 172 Number of Attendees 20 - 30 21 SOA & Web 2.0 mini-book requests 50 52

Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Text 100 and C&M - IBM SOA Virtual Seminar Campaign Deconstructed

2. Introduction

5. Measurement & metrics From the outset...

7. Microsite Traffic generated from: Untagged promotion 1252 Twitter 377 Flickr 24 Facebook 24 YouTube 18 VRM newsletter 12 LinkedIn 9 Unique visitors Objective 2000 visitors Total (excl IBMers) 4003 visitors Total (inc IBMers) 4561 visitors

9. Twitter Twitter Stats Twitter Grader 94/100 Followers 367 Following 598 @ replies 76 Re-tweets 81

10. YouTube Video Views How SOA was Used to Build the Virtual Forbidden City 214 How the VFC Demonstrates the Value of SOA in Business 75 How to Join IBM's Exclusive Virtual Worlds SOA Tour 127 SOA and IBM's Virtual Forbidden City 310 726

11.

12. Event registration *Space on the Virtual Forbidden City SOA tours was limited and personal invites were issued to those selected to attend What? Target Actual Registrations* 40 172 Number of Attendees 20 - 30 21 SOA & Web 2.0 mini-book requests 50 52

13.

14.

15.

Text 100 and C&M - IBM SOA Virtual Seminar Campaign Deconstructed

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