In an attention economy, expat professional women are no longer out of sight. Two Americans in Istanbul present an overview of how social media can be used professionally with case studies from their own projects and businesses. Includes links to resources, a list of dos and don'ts, tips for monetization, recommended applications and reasons why women and expats are perfect candidates for using social networking applications to develop their careers. cultural producer Anastasia Ashman (anastasia.ashman at gmail) and creative entrepreneur Tara Agacayak (tara.agacayak at gmail)

1. How to use SM to develop
your professional potential
AN INTRODUCTION FOR INTERNATIONAL PRO WOMEN WORLDWIDE
with
cultural entertainment producer Anastasia Ashman
& creative entrepreneur Tara Agacayak
presentation originally created for
INTERNATIONAL PROFESSIONAL WOMEN OF ISTANBUL NETWORK
Taksim Hill Hotel, November 12, 2009

2. Ask yourself
Are you using Social Media for professional purposes?
Which services, for how long? Which networks are you
drawn to, and why?
What do you hope to achieve with Social Media?
Are you planning to join an international professional
women Social Media group to pool resources, build
meaningful networks, find support?

3. What the [bleep] is Social
Media?
Overview slideshow
Web 2.0 is interactive, user-generated, crowd-sourced,
collaborative
Demise of one-to-many broadcasting, rise of hub-and-
spoke concept of multiple points of connection, Tribes,
the new attention & emotional economy

4. Top Social Networks
each network has its own personality, best uses
YouTube -- videos; Flickr -- photographs
MySpace -- performing artists, average age 26, blue-collar
Facebook -- general population, ‘reunion of who you know’, average age 31,
suburban
Twitter -- curated web, ‘cocktail party’ ‘continuing ed’, average age 33, cutting-edge
LinkedIn -- business professionals, ‘conference’, average age 39, white collar

5. Benefits for women, expats,
global citizens, professionals
Social Media works best the way women work best: it’s
about making and tending personal connections
Social Media supports and consolidates the diffuse
networks expats/global women have already initiated
SM erases cultural, geographic and time zone
disadvantages by providing access to state-of-the-
industry practices, trending thought, leading players in
your profession

6. More reasons SM works for pro
international women
LOCATION INDEPENDENCE (work where you are
and where you’ll go)
SELF-ACTUALIZATION (be an expert in whatever
you choose)
LANGUAGE (communicate in your preferred tongue)
FLEXIBILITY (time and location become irrelevant)

7. Everyone is a platform now
Business opportunity benefits of creating a personal
brand, raising your profile, digitally distributing free
content, establishing expertise and credibility in your
field
Amplify your efforts with engagement tools/techniques:
like SocialOomph (automation), Tweetdeck, Hootsuite
and Twitter lists (curation), Wordpress blogs, Delicious
(bookmarking), ebooks, viral marketing/word of mouth
as others share your story with their network

8. Case Studies
Tara Agacayak’s web presences for artisan tours,
entrepreneur training, web consulting, women’s
microcredit, pro profile
Anastasia Ashman’s web presences as a cultural
entertainment producer, her group blog for global
citizens + identity adventurers, pro profile
Example of favorite SM use by expat women entrepreneur Megan Fitzgerald
Top money-making blogs and methods of income

9. TARA AGACAYAK’S SITES
BLOGSPOT-HOSTED BLOG, TWITTERFEED, LINKEDIN PROFILE,
LADIESWHOLAUNCH PROFILE, FACEBOOK PROFILE
BEHIND THE BAZAAR BLOG, MICROBLOG, FACEBOOK GROUP
CITARA’S BLOG, MICROBLOG, FACEBOOK GROUP
INTARSIA CONCEPT BLOG, MICROBLOG, FACEBOOK GROUP
TARA’S POST ABOUT THIS PRESENTATION:
HOW I USE SOCIAL MEDIA TO BUILD MY BUSINESSES

10. ANASTASIA ASHMAN’S SITES
CULTURAL PRODUCER TWITTER FEED
WORDPRESS.COM-HOSTED INDIVIDUAL BLOG
WORDPRESS.ORG SELF-HOSTED GROUP BLOG
FACEBOOK GROUP,
LINKEDIN PROFILE
DELICIOUS BOOKMARKS
SHEWRITES NING NETWORK
REDROOM AUTHOR PROFILE
ANASTASIA’S POST ABOUT THIS PRESENTATION:
SOCIAL MEDIA AS SELF ACTUALIZATION FOR THE EXPAT WOMAN

11. Making $
Top income sites, methods
http://propsblog.com/the-top-5-make-money-sites-you-should-visit/
http://www.johnchow.com/ - $6.33 million
http://www.dailyblogtips.com/ - $7.19 million
http://www.copyblogger.com/ - $6.56 million
http://www.problogger.net/ - $14.33 million
http://www.sitesketch101.com/ - $1.00 million
1. Affiliate marketing (selling other people’s stuff like Amazon affiliate sales)
2. Coaching/Consulting (selling yourself)
3. Information products (creating products that can be downloaded like e-books)
4. Niche Sites (obscure subject-areas with targeted information)
5. Physical Products (handcrafted like Etsy, auction sites like eBay)
6. Service (freelancers, web design)
7. Reviews
8. Membership sites
9. Training & Education (e-courses)
10. Advertising/Sponsorship (Adsense, paid ads)

12. Social Media is the New
Tattoo: Do
Present yourself thoughtfully, accurately and honestly
Plan for a serious, long-term relationship with SM
Mind-cast, not life-cast: aim for a high signal vs. noise ratio.
Use the appropriate privacy settings, separate your business and personal uses
Foster Web 2.0 commodities: trust, attention, influence
Provide value: offer your expertise and knowledge, solve problems, be generous,
connect people, be authentic
Monitor who is following you (be aware of who you are congregating with)

13. Social Media is the New
Tattoo: Don’t
Protect your tweets, Twitter is about sharing openly
Allow incriminating words and images to be attached to your name
Believe get-rich-quick & get-followers-fast schemes
Use your birth year or publish information people can use to find your physical
location
Share others’ personal data without permission
Use copyrighted material without permission
Forget to give credit (like the RT function of Twitter)

14. Resources for Dos & Don’ts
http://michelletripp.com/index.php/2009/10/26/social-media-is-the-new-tattoo-2/
http://www.entrepreneurs-journey.com/1665/social-media-mistakes/
http://www.10000words.net/2009/03/top-7-mistakes-new-twitter-users-make.html
http://www.examiner.com/x-14645-Wilmington-Professional-Development-
Examiner~y2009m6d25-Five-reasons-why-your-social-network-isnt-working
http://www.readwriteweb.com/archives/
how_to_avoid_malware_on_facebook_and_twitter_8_best_practices.php
http://mashable.com/2009/09/21/business-blogging-mistakes/

15. Action Item
...advance your SM presence, skills, reach
1. Set up at least one Social Media account. LinkedIn is
a good place to build your pro presence online
2. Connect with us on a SM network
3. Take a new step to make yourself visible. Post original
content in Notes at Facebook, or upload a profile
photo. Craft an engaging 160-character bio at Twitter.
Join an industry group at LinkedIn, add a comment or
start a discussion. Add your blog to Networked Blogs at
Facebook.

16. Resources
TOP WOMEN IN SOCIAL MEDIA http://immediateinfluenceblog.com/25-of-the-most-
powerful-influential-women-in-social-media-2009/
TIPS & TOOLS TO GET STARTED, OPTIMIZE & IMPROVE YOUR PRACTICES
http://www.problogger.net/archives/2006/02/14/blogging-for-beginners-2/
http://nytimes.com/twitter/lists
http://www.meryl.net/2009/05/06/list-of-twitter-chats/
http://www.mintblogger.com/2008/10/8-ways-to-promote-your-blog-on-facebook.html
http://www.chrisbrogan.com/marketing-and-how-social-software-aligns/
http://socialoptimized.blogspot.com/2009/10/managing-change-within-social-media.html
http://www.socialmediaexaminer.com/top-10-easy-steps-to-starting-a-business-blog/
http://www.workitmom.com/bloggers/entrepreneurmom/2009/11/02/10-ways-to-use-twitter-for-
your-business-and-life
http://www.socialmediaexaminer.com/5-essential-pillars-of-social-media-campaigns/
http://blog.penelopetrunk.com/2006/05/23/blogging-essential-for-a-good-career/
http://www.copyblogger.com/http://technology.timesonline.co.uk/tol/news/tech_and_web/
article6868818.ece
http://mrtweet.com/
http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html
http://latimesblogs.latimes.com/technology/2009/03/on-twitter-mind.html
http://www.copyblogger.com/make-money-with-free/#more-5549

17. More favorite SM resources
TIPS & TOOLS TO GET STARTED, OPTIMIZE & IMPROVE YOUR PRACTICES
http://www.thecreativepenn.com/2009/08/14/3-steps-to-start-author-platform-building/
http://www.searchenginejournal.com/9-stratgies-for-finding-incredible-content/11271/
http://www.chrisbrogan.com/cultivate-an-active-network/
http://www.amazon.com/Trust-Agents-Influence-Improve-Reputation/dp/0470743085
http://www.productiveflourishing.com/becoming-yourself-and-growing-your-blog/
http://museumtwo.blogspot.com/2009/06/how-to-develop-small-scale-social-media.html
http://mashable.com/tag/personal-brand/
http://www.msnbc.msn.com/id/33621196/
http://www.evancarmichael.com/Tools/Top-50-Social-Media-Blogs-2009.htm
http://www.problogger.net/31-days-to-building-a-better-blog/
http://www.buildabetterblog.com/
http://www.remarkable-communication.com/
http://www.copyblogger.com/
http://www.personalbrandingblog.com/4-tips-to-write-a-career-blog-that-gets-you-noticed/
http://propsblog.com/bwe09-problogger-copyblogger-and-chris-brogan-hang-out-in-their-
underwear/
http://oneforty.com/
http://www.valuatemysite.com/
http://www.twitip.com/

18. Thank you for joining us!
We look forward to connecting with you, our fellow
international professional women, in online social
networks soon...
ANASTASIA ASHMAN & TARA AGACAYAK, Istanbul, November 2009