1. ARE YOU PAYING ATTENTION?
By Thang Nguyen
Instructor: Tina Seelig

2. In order to complete this assignment, I visited
the following stores at Bay Brook Mall, Houston
TX. I got 30% discount at Payless from learning
Paying attention: 
 Shasa
 H&M
 Charlotte Russe
 Payless
 Dollar Tree
 Hibachi Grill & Supreme Buffet

3.  At Shasa, the
door is always
opened.
 The balloons
look like the
hands waving
customers
“Please, come
on in!”
 Most of stuffs
here are made
in US

4. I was trying to
see if there are
hidden cameras
on this ceiling
but I found none
 Shasa makes the
ceiling like the
sky filled with
stars at night.
 Below are the
shoes which
make me feel
like thousands of
people are
enjoying the
night there.

5.  By doing this,
Shasa turns the
poles from
blocking areas
to central
display places
with feature
products
 The way they
organize
products is
really attractive

6.  Here is another
central display
place
 Everywhere at
Shasa is easily
accessible
 Since it is
clothing store,
most of clothes
are closed to
the fitting room.

7.  Here is another
one too with the
same way they
organize the
products to
make it
consistent
 The products
are organized by
functions at
display place
but by price in
other places

8.  Price tags really
tell you how
much it costs for
each item there
 Within 15
minutes I saw
about several
dozens of
customers came
in and about a
dozen of them
bought stuffs
here

9.  The staffs here
have ages close
to the customers
and have no
uniform
 I noticed that
the staffs talked
to customers
while they are
reorganizing
their stuffs
which made
conversations
start naturally

10.  At H&M, the
doors are always
opened.
 To me, the
letters and the
models at the
entrance really
helps identifying
who their
customers are?
 The monitor
show the
security camera
at the entrance
too

11.  The products
are organized by
set at central
display areas
 All places are
easily to access
 Similar to
Shasa, clothes
here are
organized near
the fitting room

12.  In other places,
the products are
grouped by price
 Big price tags
really tell you
how much it
costs for each
item there
 All places are
easily to access

13.  The pictures at
the counter is to
confirm who their
customers are?
 The staffs here
have ages close to
the customers
and have no
uniform but have
H&M tags on their
shirts
 There are many
customers coming
in but not as
many as at Shasa
and about 10 of
them bought
stuffs here

14.  At Charlotte
russe, the doors
are always open
 The security
cameras are not
visible
 The ceiling and
the lights make
the place seem
to be bigger

15.  The products
are organized by
functions and
prices
 The price tag
helps identify
the price of
each item in the
set

16.  The products
are organized by
functions and
prices
 All products are
hung in movable
stations which
made me think
that they would
re-arrange the
stuffs here all
the time

17.  All places are
easily to access
 The color at the
check out can
tell you about
the customers.
 The staffs are at
the same age
with customers.
 There are many
customers
coming in but
not as many as
at Shasa and
about 7 of them
bought stuff
here.

18.  At Payless, the
doors are
always open
 The security
cameras are not
visible
 The nice thing is
the word, after
reading it, it
becomes only
…less! in my
mind.

19.  Why does this
women smile
happily?
 It could be she
got good shoes
with less price…
Aha!!!

20.  This is a central
place right after
the entrance. It
is just too
simple and I did
not really look
at it.

21.  The store is
small. However,
by arranging
into several
shelves side by
side which
makes the store
longer and all
places are easily
to access
 This
arrangement is
very suitable for
a shoe store

22.  The products
are organized by
functions. For
example, shoes,
boots, sandals
and for each
kinds of
customers such
as for kids, for
men, for woman
 The prices are
tagged with the
products

23. I am not sure if
it is a trick but
the staffs came
and told each
customer that
they had 30
percent discount
for customers
who bought at
least 3 products.
It only happened
today.
 You can see
many customers
bought stuffs
here

24.  There were
some more
purchased at
least 3 products
 And my family
too
 The staffs here
is about 18 to 25
but the
customers are
from 3 to 40
year old
 The staffs do
not wear
uniform

25.  At dollar tree,
the door is
closed but the
name really tell
who their
customers are.
 I like the green
color though
since it makes
me think of
something is
growing

26.  The products
are organized by
functions since
everything here
is 1 dollar.
 They have the
big signs telling
customers which
types of
products on a
specific place

27.  All places are
easily to access
 The aisles are
wide opened for
customers
moving their
carts around
 The security
cameras are
visible on the
ceiling

28.  They are ready
for the
Halloween. I
thing they
change this
according to the
seasons.
 The customers
here are from 12
to 50 year old
 The staffs here
are from 25 to
40 year old

29.  The staffs wear
the uniform
 The counter is at
the entrance.
 The signs $1 are
everywhere in the
store to try to
burn in the slogan
into customers’
mind
 There were not a
lot of customers
at the time I was
there but most of
them bought
something before
they left.

30.  This is Hibachi
Grill & Supreme
Buffet
 You saw this
scene right at
the entrance
 The owner
seems to have
the sense of art

31. I like this, it
looks relaxing
 According to
Asia people’s
belief, this is
used to attract
the customers
naturally

32.  The ceiling looks
like the sky in a
nice sunny day
and the light is
like the sun in
that sky
 Below are the
food which
make the
customers feel
the food is very
natural.

33.  The counter is
on the side and
very different
from other
buffet places. It
is like in a bar.
 The customers
here are from 3
to 50 year old
 The staffs here
are from 18 to
25 year old
 The staffs wear
uniform
 The cameras are
not visible

34. To similar types of store, you will find so many similar
things. However, if you pay attention, you will find the
differences:
 At Shasa, I found the way the staffs start the
conversations with customers very unique.
 At H&M, I found the letters of the name, the models
and pictures are to identify its customers.
 At Charlotte russe, the movable stations seems
to be cool
 At Payless, it could be only today 30% discount
said verbally from the staffs to each customer