1. OASIS BICYCLES NEW ENTRY
GLOBALISATION STRATEGY
Students name:
• Konstadinos Gkizas
• Karaviotis Thanos
• Vyshak
Selected country:
DENMARK

2. TABLE OF CONTENTS
 Description of the process to enter Denmark Market
• PESTEL Analysis
 Market and Industry opportunities of Denmark
• The country and the culture
• The market
• Joint Ventures/partnerships/strategic alliances
• Best scenario
 Market risks of Oasis Bicycles in Denmark
 Conclusion

3. Political
•expanding the cycle
tracks in crowded
places
•allows bicycles in S-
Trains stations
•300 km “cycle
superhighways”
Technological
•Safety goes 1st
•51% (2008) – 76%(2012)
•Better intersections
•Wider cycle tracks
•Cycle tracks connectivity
network
Social
•2nd Country (bicycles
/capita)
•5 times more bicycles
than cars
•4 to 5 have an access to a
bicycle
•63% of children cycle to
school
•30% reduction of
mortality
Environmental
•Green Way of Thinking
•56%  Faster
•37%  More
Convenient
•26%  More Healthy
•29%  More Cheap
Economic
•Society Saves 0,16€ /
km
•Investment
134,000,000 € for 28
cycle super highways
PESTEL Analysis

4. MARKET AND INDUSTRY OPPORTUNITIES
The country and the culture
•.The terrain is flat and the
weather is quite mild
•Over 12,000km of sign-posted
cycle routes
•Environmental concern and
bicycle culture from old ages
The perfect combination for bicycling
Creation of innovating Danish theme in
Oasis bicycles
The market
•80.1 % cyclists in the whole
country
•25 to 54 years old are
represent 39.3 % of the whole
population
•Youths and elderly focus
•Increasing demand of Danish
people in terms of design and
innovation
Different models of bicycles per
target market such as electric bike for
elderly, designed and comfortable bike
for adults and basic and comfortable
bike for youths

5. MARKET AND INDUSTRY OPPORTUNITIES
Partnerships/Strategic
alliances
•Reelight company with an
already successful and
innovative automated light
product
•YAKKAY company with a
variety of unique and at the
same time modern hats with a
special cover
New modern design of Oasis bicycles
provided by our designers, collaborating with
the two companies
Reeligh and YAKKAY have a strong market
presence in Denmark
Share of skills and expertise to enter the
new market
BEST SCENARIO
•Unique and low-cost bicycles
•Partnerships in collaboration
with our strong design
department
•Related with the culture and
customers needs
High volume of sales and product
recognition

6. MARKET RISKS OF OASIS BICYCLES IN
DENMARK
- Tax rates
- High competition
- Lack of bicycle stands
- Effect of global economic recession

7. Conclusion - Danish market
Considering:
- Bicycle friendly cities.
- Government support for new companies
- Simple and transparent legal procedures
- Growing demand for bicycles
- Proper bicycle tracks through out the country