This document summarizes key metrics about the social networks Pinterest, Facebook, and Twitter. It finds that Pinterest users are more likely to be female, employed, and have higher incomes. Half of Pinterest users log on daily, and 41% share branded content. Facebook averages 130 friends and 15 hours per month spent on the site per user. Twitter averages 115 followers per user, and 55% access it via mobile devices.

1. Social Media Matrix
Pinterest, Facebook and Twitter Social Network Insights

8. Known Data
• Half of Pinterest users log on daily
• 60% intend to use more often in future
• 41% of users share branded content
• 83% are Smartphone users
• 24% Awareness. 3% membership
• 82% employed
• 3% students
• 15% non-working

9. • 24% of social network users estimated to becoming members in 2013
• Pinterest generates more referral traffic than Twitter (1.05% vs .82%)
• Average annual household income is $100,000 +
• Average time spent on site is 15.8 minutes
• 68% of users are women

11. By Gender User Age
55-64
4.6%
45-54
8.0% 13-17
35-44
14.9% 20.6%
Female Male
48.8% 51.2%
26-34 18-25
26.1% 25.8%
Male Female
55-64 55-64
4.2% 5.0%
45-54 45-54
8.5%
35-44 7.4% 13-17 35-44 13-17
14.8% 20.5% 14.8% 21.0%
26-34 18-25 26-34
26.6% 18-25
26.4% 25.4%
25.3%

12. Facebook.com Average User Figures and Facts:
• Average user has 130 friends on the site
• Average user sends 8 friend request per month
• Average user spends an average of 15 hrs and 33 minutes on Facebook per
month
• Average user visits the site 40 times a month
• Average user spends 23 minutes (23:20 to be precise) on each visit
• Average user is connected to 80 community pages, groups and events
• Average user creates 90 pieces of content each month

13. • 200 million people access Facebook via a mobile device EACH day
• More than 30 Billion pieces of content are shared EACH day
• Users that access Facebook on mobile devices are twice as active on
Facebook than non-mobile users
• Facebook generates 770 Billion page views per month.
• 11% of world population has a Facebook account
• There are more Facebook users than cars (750 million cars)
• 56% of consumers say they are more likely to recommend a brand after
becoming a fan on Facebook

15. • 500 Million+ registered users (approx 200m active)
• Twitter accounts for approx 3.61% of referral traffic (per Shareaholic)
• 36% of Twitter users tweet at least once per day, average visit of 11:50
minutes
• Twitter users send 190 million tweets each day
• 64% of users access Twitter via Twitter.com
• Top Three Countries: USA (108 million). Brazil (33 million) Japan (30 million)
• $259 Million is Twitters projected ad revenue for 2012
• 1 million accounts are added to Twitter every day.

16. 1 billion+ tweets were sent every five days in last 6 months
• A great majority of tweets are just 40 characters long
• The average user has 115 followers
• 40% of Twitter users don’t tweet, instead use it to keep dated
• 55% access Twitter via mobile/smartphone
• Twitter handles 1.6 billion queries per day
• 34% of marketers have generated leads using Twitter a 20% have closed deals