Hello. We are a space for individuals, teams & organizations to discover their true purpose & authentic expression of what's possible through their existence. This is a short Hello Deck that shares with you what we believe & what we're out to cause in the world through our existence & work.
2. “We believe that our realities
are created by stories.
The stories we tell
ourselves & others.”
Firas & Suha
3. We believe that the world we live
in puts a lid on most people,
teams & organizations.
A lid that can be blown off,
at any time.
4. A miraculous world of
possibilities opens up to us.
A world that is fueled by
inspiration, connectedness,
creativity & full self-expression.
A place where life works for us,
personally & professionally,
individually & as a collective.
A space of limitless breakthrough & transformation
in a happy, peaceful & effortless place of goodness.
We believe once we get crystal clear
on why we exist & what we are out
to cause in the world,
a certain magic kicks in.
5. The intention of our work is to help
people, teams & organizations step
into their greatness.
We're committed to being a
Space for clarity,
inspiration & authenticity.
6. We are a space for individuals,
teams and organizations to
discover their true purpose
and to create an authentic
expression of what's possible
through their existence.
In its initial phases, our work focuses on
uncovering what matters the most; why individuals,
teams and organizations do what they do, what
inspires, moves them and what they are out to cause in
this world.
Once the purpose and the ‘why’ become crystal clear, we
shift our focus onto creating structures that promote and
deliver an intentional ‘way of being’, communication and
organizational alignment with that purpose.
7. We use a storytelling
framework to allow full
expression through a
clear, powerful and
authentic voice.
The work impacts organizations
across all levels.
It creates a beacon for a clear path, a
torch to light the way, a chant that rallies
the troops, a story that captures the
hearts and minds of the listeners.
Our work directly impacts the
bottom line.
9. This is
about inward
journeying, purpose mining
and the exploration of what
matters and why it matters.
This phase is intended to be in
preparation for the discovery and creation
of what is possible at an individual, team
and organization level.
The work is highly engaging with lots of face
to face time. Non-traditional questions and
queries that seek to identify what drives
the individual/team and what fuels
the organization are
addressed in this
phase.
Foundation Work =
Clarity
+ Space for POSSIBILITIES.Purpose &
Possibility Mining
Foundation
(Soul)
10. The outcome is a B.Soul DNA PrintTM that is
Applied & Integrated into Working Structures.
This gives the organization access to making
The Work become an expression of it’s beliefs,
values, intentions & desired outcome.
A Beacon.
A Business GPS.
Foundation Work=
A
B.Soul
DNA Print
TM
Purpose &
Possibility Mining
Foundation
(Soul)
11. Deliverables in this area of
work typically include;
Identification of a clear
sense of purpose.
Articulation of the organization's
why, how & what.
Creation of possibilities (at various levels).
Development of possibility structures
(overall high level strategy / approach).
Translation of what it means at an
individual, team & organization level.
Enrollment conversations with key
team players around the final
purpose & possibility
(statements).
Purpose &
Possibility Mining
Foundation
(Soul)
12. The purpose of the work in this area is
the development and transmission of
clear, authentic and powerful
communication that aligns with the purpose
and intentions of the organization.
Internal and external communication structures are
addressed, strategic marketing plans are
developed and core communication elements /
tools are created.
Powerful brand stories that allow for authentic
communication with team members,
partners and clients are crafted here.
Fully Expressed &
Powerful Storytelling
Communication
(Voice)
13. Development of brand identity.
Creation of brand story.
Development of key / core communication
messaging.
Marketing strategy / planning.
Design & execution of marketing
communication tools.
Photography & video production.
Deliverables in this area of
work typically include;
Fully Expressed &
Powerful Storytelling
Communication
(Voice)
15. Think & see clearly.
Have crystal-clear context.
Communicate powerfully.
Be fully expressed & confident.
Be inspired & inspiring.
Create higher value.
Be more attractive & desirable
(to clients & talent).
Through a B.Soul DNA PrintTM
an organization has access to;
16. That was just a hello.
If we had you at hello, let’s have a
face to face conversation to explore
what is possible for you & your team
through working with us.
We’d love to hear from you about what
what you’ve been up to, what you’re out
to create & where you may be stuck, if
you are, that is!
Firas Abouzeid & Suha Sagban
info@thebigstory.ca • www.thebigstory.ca
17. Rhian Sheehan
/Joel Robison
Unknown Tony Heff
Craig Little Alberto Seveso Alexander Kent
Jefra Linn Elizabeth Selena Pixar
Photo Credits
The awesome images we shared in our deck were created by very talented people.
We’d like to acknowledge them.
info@thebigstory.ca • www.thebigstory.ca
19. A new breed of
research companies.
SCOPE OF WORK
- Corporate Identity Development
- Logo
- All stationery
- Presentation template design
- Corporate Credentials (structure,
copywriting & deck design)
- Office Branding
- Annual Desk Calendar
- Photography style consultancy
- Web consultancy + design
20. Tel.: +202 2414 5899
19 El Shahid Helmy El Masry St., Almaza
Heliopolis, Cairo, Egypt 11361
www.iqual.co
Sunday Jan 21, 2011
To whom it may concern,
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purrposes only.
Regards,
Person in charge
iQual
www.iqual.co
Perihan BAHGAT
+2 010 550 3555
perihan.bahgat@iqual.co
Tel.: +202 2414 5899
19 El Shahid Helmy El Masry St.,
Heliopolis, Cairo, Egypt 11361
iQual
“If we knew what it was we were
doing, it would not be called research,
would it ? ”- Albert Einstein
There is no tipping at
restaurants in Japan.
Standard paper
cannot be
folded in half
more than 7
times.
21.
22. SCOPE OF WORK
- Corporate Identity Development
- Logo
- All stationery
- Presentation template design
- Email campaign design
- Office Branding
23. HANY MWAFY +2 010 168 4150
hany.mwafy@lbfme.com
Tel.: +202 2414 5899
19 El Shahid Helmy El Masry St., Almaza
Heliopolis, Cairo, Egypt 11361
www.londonbusinessforum.com
24. Don’t fly to London
Don’t fly to London.
LONDON BUSINESS FORUM IS HERE.
You are cordially invited to meet
Larry Hochman.
Value for LIFE.
Dubai Knowledge Village
Conference Center.
Tuesday June 14th, 2011
2pm – 6pm
RSVP
Marita.devilliers@LBFME.com
in depth
business
realities
engaging
experiences
innovative
ideas
inspirational
boost
meeting
point of
great minds
designed to
be thought
provoking
the world’s
leading
business
experts and
gurus
founded
2002 in the
UK
our objective is to
empower individuals
and organizations in the
middle east to conquer
the future.
alternative learning
designed for the 21st,
century cotemporary
professionals who wants
to be ahead.
relevant contents, real
leaders, no frills.
more about us
www.LBFME.com
25. SCOPE OF WORK
- Corporate Identity Development
- Logo
- All stationery
- Presentation template design
- Email campaign design
- Corporate Credentials
- Brand Manifesto
- Advertising Campaign Design &
Execution
- Website design & development
- Environmental Branding
27. DISCOVER HOW TO GRASP,
GATHER AND ESTABLISH
GREATNESS IN THE 21ST
CENTURY.
January 11th
& 12th
, 2011
Four Seasons, Nile Plaza – Live Event
Smart Village and AUC – Live Simulcasts
16509www.buildingthegreat.com
KARIM MEKHTIGIAN
On January 11th, 2011,9 pm
@ Four Seasons, Nile Plaza
www.buildingthegreat.com
19001
Cairo, January 11th
& 12th
, 2011
Four Seasons, Nile Plaza – Live Event
Smart Village and AUC – Live Simulcasts
www.buildingthegreat.com 16509
RICHARD SCASE KARIM MEKHTIGIAN STEVE MCDERMOTT
LARRY HOCHMAN OMAR SAMRA BARRY GIBBONS HANY MOWAFY
DISCOVER HOW TO GRASP,
GATHER AND ESTABLISH
GREATNESS IN THE 21ST
CENTURY.
28. WE LOVE ALL THINGS GREAT.
OUR HEARTS BEAT FASTER WHEN WE SEE IT, OUR
THROATS TIGHTEN WHEN WE HEAR IT AND WE
ENVY THOSE WHO ACHIEVE IT.
MOST OF US BELIEVE THAT WE CAN’T ACHIEVE
GREATNESS.
WE HAVE PROGRAMMED OURSELVES TO SEE IT AS
SOMEONE ELSE'S GIFT, TALENT, REWARD OR RIGHT.
GREATNESS SEEMS TO BE FEATURED IN THE
MOVIES, THE NEWS OR FAIRYTALES, BUT NOT IN
OUR EVERYDAY LIVES, NOT IN OUR HOMES, NOT IN
OUR OFFICES.
BUT THE TRUE BEAUTY OF GREATNESS IS THAT IT'S
ACHIEVABLE BY EVERY SINGLE ONE OF US. IT IS
ATTAINABLE WHEN WE’RE HUNGRY ENOUGH FOR IT.
GREATNESS CAN BE IN ALL THINGS WE ACHIEVE,
BIG OR SMALL.
SMALLER BLOCKS OF GREATNESS CAN BE STACKED
TO BUILD LARGER GREATNESS.
GREATNESS CAN COME IN THE FORM OF AN IDEA,
AN ACT, A BELIEF OR IN A MORE TANGIBLE FORM
SUCH AS A SCULPTURE, A BOOK, A PAINTING OR A
BUILDING.
IT CAN ALSO BE MANIFESTED IN THE FORM OF A
BRAND, A PRODUCT, A SERVICE, AN EXPERIENCE
OR A PERSON.
THE TRUTH IS, THAT TO BE GREAT, WE NEED TO
HAVE THE ABILITY TO CONNECT WITH THE WORLD
AROUND US IN A WAY THAT MAKES IT STAND UP
AND LISTEN.
HERE, THE JOURNEY OF 'BUILDING THE GREAT'
BEGINS.
building the great is
not a one off event.
it’s an ongoing
journey, a dialogue
of great minds.
we are building an
online and offline
community and
creating opportunities
for thoughts,
experiences and
knowledge to be
exchanged.
BUILDING
THE GREAT
THE SPEAKERS
BUILDING
THE GREAT
FOUR SEASONS,
NILE PLAZA
hosting senior
executives
and middle
management.
SMART VILLAGE
live simulcast
hosting junior
executives.
AUC
live simulcast
hosting aspiring
graduates.
JANUARY 11TH & 12TH, 2011
BUILDING
THE GREAT
discover how to
grasp, gather and
establish greatness
in the 21st century.
our first step
a two day immersive
business forum
29. SCOPE OF WORK
- Corporate Identity Development
- Logo
- All stationery
- Presentation design
- Collateral Design & Production
- Social Media Branding
30. JANE SHOWDEN
WHOLESOME WEALTH COACH
647 (999) 0662
JANE@WHOLESOMEWEALTHCOMPANY.COM
T H E
W H O L E S O M E W E A L T H
C O M P A N Y
W W W . W H O L E S O M E W E A L T H C O M P A N Y . C O M
T H E
W H O L E S O M E W E A L T H
C O M P A N Y
1010 YONGE STREET, TORNOTO, ON, M4N7D3, CANADA
W W W . W H O L E S O M E W E A L T H C O M P A N Y . C O M
T H E
W H O L E S O M E W E A L T H
C O M P A N Y
31.
32. SCOPE OF WORK
- Corporate Identity Re-Development
- Renaming
- Logo
- All stationery
- Vehicle Branding
- Big Story Development // Brand Profile
- Collateral design & production
(Old Brand Name & Logo)
33. Hany Abu Omar
Managing Director
hany@etshtoo.com
mob +971 50 621 0360
tel +971 4 285 5344
fax +971 4 286 0062
P.O.Box 89831
Dubai, UAE
etshtoo
Abdullah & Hamad
Al Ghurair Investment
www.etshoo.com
Sunday Jan 1, 2013
To whom it may concern,
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purrposes only. This is dummy text for placement purrposes only. This is dummy text
for placement purrposes only. This is dummy text for placement purrposes only. This is
dummy text for placement purrposes only.
Regards,
Person in charge
Tel +971 4 285 5344
Fax +971 4 286 0062
P.O.Box 89831
Dubai, UAE
etshtoo
A member of Abdullah & Hamad Al Ghurair Investment
www.etshtoo.com
www.etshtoo.com
etshtoo
etshtoo
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35. SCOPE OF WORK
- Corporate Identity Development
- Logo
- All stationery
- Web design + dev
cheetah
36. Jimmy Larsen
Chief Executive Officer
m. +971 50 650 9195
t. +000 0 000 0000
jimmy@cheetahoffshore.com
www.cheetahoffshore.com
Level 30,
Singapore Land Tower,
50 Raffles Place,
Singapore 048623
cheetah
Level 30, Singapore Land Tower, 50 Raffles Place, Singapore, 048623
t. +000 0 000 0000 • f. +000 0 000 0000
www.cheetahoffshore.com
cheetah
Level 30, Singapore Land Tower, 50 Raffles Place, Singapore, 048623
t. +000 0 000 0000 • f. +000 0 000 0000
www.cheetahoffshore.com
cheetah
37.
38. SCOPE OF WORK
- Corporate Identity Development
- Name (part-involvement)
- Logo
- All stationery
- Brand Concept
- Brand Story
- Marketing Communication {WIP}
- Web Development {WIP}
- Digital Marketing {WIP}
39. Antonio Lagrutta
General Manager
T +971 4 370 8044
F +971 4 370 8242
M +971 50 709 1522
E holly@finediningltd.com
www.andlounge.com
Holly Murdoch
Marketing & Events Manager
T +971 4 370 8044
F +971 4 370 8242
M +971 50 709 1522
E holly@finediningltd.com
www.andlounge.com
#AS
YOU
ARE
Steve Lucchi
Bar Manager
T +971 4 370 8044
F +971 4 370 8242
M +971 50 709 1522
E holly@finediningltd.com
www.andlounge.com
40. B R A N D T Y P E FA C E
E X A M P L E A P P L I C AT I O N B r a n d o n P r i n t e d
S o u rce S a n s P ro
B l a c k / R eg u l a r
Dream Big
Drink
Beer
drink as
much wine
as you can
dine.
Check out this week’s secret
promo at www.andlounge.ae
41.
42.
43. SCOPE OF WORK
- Corporate Identity Re-Development
- Logo
- All stationery
- Vehicle Branding
- Corporate Communication Collateral &
Resort Collateral Design & Guidelines
(Old Brand Name & Logo)
44. COLOR PALETTE EXPLORATION
‣ 5 colors have been selected as a key palette.
Yellow ~ representing the sun(shine).
Dark grey ~ a solid earthy color that grounds the identity yet
breaks the starkness of black.
Light Blue ~ representing the color of water & transparency.
White ~ used within elements of the logo & in abundance as
breathing space around elements within the identity.
Flamingo Pink ~ representing the typical color of the
flamingo bird.
dark grey yellow
light blue white
Flamingo
BEACH RESORT
flamingo
pink
Book Your Crab Hunting
Adventure Now
UAE’S TRUE
CRAB
HUNTING
EXPERIENCE
t: +971 6 765 0000 • e: reservations@flamingoresort.ae • Umm Al Quwain | UAE • www.flamingoresort.ae
The only resort in the Arabian
Gulf providing this rare tour.
Assisted by professional instructors,
the tour is conducted at night with
special lighting during low tides
where you will go by boat to natural
mangroves abundant with crabs and
everyone is invited to participate.
Departing Daily @ 6 pm
Tour duration is 5 hours.
Enjoy your catch grilled in front of you
over dinner and have a fun filled night
shared between family, friends or
colleagues.
The package includes
• Light snack & beverages served
during the tour
• Buffet dinner with continental
cuisine and the “Crab Catch of the
day” Inclusive of soft drinks
• Safety and crab hunting equipment
Child
AED.125
Adult
AED.225
45. SCOPE OF WORK
- Logo Development
- Collateral design & production
- Social Media Branding
- Photography
- Product Packaging
46.
47. SCOPE OF WORK
- Corporate Identity Development
- Name
- Logo
- Brand Concept
- Brand Photography Style
- Marketing Communication {WIP}
- Web Development {WIP}
- Digital Marketing {WIP}
48. SCOPE OF WORK
- Corporate Identity Development
- Name
- Logo
- All stationery
- Brand Concept
- Brand Story
- Marketing Communication {WIP}
- Web Development {WIP}
- Digital Marketing {WIP}
49. That was just a hello.
If we had you at hello, let’s have a
face to face conversation to explore
what is possible for you & your team
through working with us.
We’d love to hear from you about what
what you’ve been up to, what you’re out
to create & where you may be stuck, if
you are, that is!
Firas Abouzeid & Suha Sagban
info@thebigstory.ca • www.thebigstory.ca
50. A Few Big Stories
OUR WORK // DESIGN FOLIO
PRESENTATION & PITCH DECKS
53. WE LOVE ALL THINGS GREAT.
OUR HEARTS BEAT FASTER WHEN WE SEE IT, OUR
THROATS TIGHTEN WHEN WE HEAR IT AND WE
ENVY THOSE WHO ACHIEVE IT.
MOST OF US BELIEVE THAT WE CAN’T ACHIEVE
GREATNESS.
WE HAVE PROGRAMMED OURSELVES TO SEE IT AS
SOMEONE ELSE'S GIFT, TALENT, REWARD OR RIGHT.
GREATNESS SEEMS TO BE FEATURED IN THE
MOVIES, THE NEWS OR FAIRYTALES, BUT NOT IN
OUR EVERYDAY LIVES, NOT IN OUR HOMES, NOT IN
OUR OFFICES.
BUT THE TRUE BEAUTY OF GREATNESS IS THAT IT'S
ACHIEVABLE BY EVERY SINGLE ONE OF US. IT IS
ATTAINABLE WHEN WE’RE HUNGRY ENOUGH FOR IT.
GREATNESS CAN BE IN ALL THINGS WE ACHIEVE,
BIG OR SMALL.
SMALLER BLOCKS OF GREATNESS CAN BE STACKED
TO BUILD LARGER GREATNESS.
GREATNESS CAN COME IN THE FORM OF AN IDEA,
AN ACT, A BELIEF OR IN A MORE TANGIBLE FORM
SUCH AS A SCULPTURE, A BOOK, A PAINTING OR A
BUILDING.
IT CAN ALSO BE MANIFESTED IN THE FORM OF A
BRAND, A PRODUCT, A SERVICE, AN EXPERIENCE
OR A PERSON.
THE TRUTH IS, THAT TO BE GREAT, WE NEED TO
HAVE THE ABILITY TO CONNECT WITH THE WORLD
AROUND US IN A WAY THAT MAKES IT STAND UP
AND LISTEN.
HERE, THE JOURNEY OF 'BUILDING THE GREAT'
BEGINS.
building the great is
not a one off event.
it’s an ongoing
journey, a dialogue
of great minds.
we are building an
online and offline
community and
creating opportunities
for thoughts,
experiences and
knowledge to be
exchanged.
BUILDING
THE GREAT
THE SPEAKERS
BUILDING
THE GREAT
FOUR SEASONS,
NILE PLAZA
hosting senior
executives
and middle
management.
SMART VILLAGE
live simulcast
hosting junior
executives.
AUC
live simulcast
hosting aspiring
graduates.
JANUARY 11TH & 12TH, 2011
BUILDING
THE GREAT
discover how to
grasp, gather and
establish greatness
in the 21st century.
our first step
a two day immersive
business forum
54.
55. Hello.
How empowering have your
relationships been, lately?
is about creating consistent
conversation in a world where its no
longer is bound by channels.
CRM
So we stir
big ideas that
stimulate actions &
bring them to life.
it takes deep thinking and
big action to make the
magic happen.
4.
Performance
3.Action &
Operation
2.Ideas &
Strategy
1.Clarity &
Understanding
Research
Analytics
THE
INDUSTRY
YOUR
CUSTOMERS
YOUR
BUSINESS
FINANCIAL
DATA
PEOPLE
CHALLENGES
TECHNOLOGY
COMPETITORS
OPPORTUNITY
TRENDS
THINKING
FEELING
DOING
THE
CUSTOMER
EXPERIENCE
YOUR
BUSINESS
ECOSYSTEM
OPPORTUNITIES
OBJECTIVES
DELIVERABLES
1.CLARITY & UNDERSTANDING
30
Client
Testimonials.