The document summarizes The Institute's 2013 outlook and plans. It discusses shifts in recent years towards increased social media usage and a preference for concise information. The Institute aims to add more "SAILS people", increase intensive revenue, sell assessments, and start new products. It outlines new ventures, a leadership track program, and efforts to redesign websites and develop a new assessment engine. Key dates and opportunities are also presented, including a 10 year celebration and venture season.

1. The Institute
Family Meeting
Repurposing Business—Transforming Society®
2013 OUTLOOK
1 © Copyright 2011 The Institute. All rights reserved.

2. Agenda
2 © Copyright 2011 The Institute. All rights reserved.

3. 3 © Copyright 2011 The Institute. All rights reserved.

4. 4 © Copyright 2011 The Institute. All rights reserved.

5. Shifts in recent years
Shift Increased Decreased
Social media Appearance of ?
connectedness
Market wanting “bight-sized” Tweetability Tolerance for depth
Fringe becoming main stream Kingdom business opps
5 © Copyright 2011 The Institute. All rights reserved.

6. Sales or Sails problem?
“In your hands” Sails opportunities
• Relationships, • Raising a new sail
community to the wind of the
• Assessments Spirit
(a.k.a. passive • Leveraging trends
income) – Kingdom business
• Published assets etc.
• People: especially • SAILS people
N/E-types
6 © Copyright 2011 The Institute. All rights reserved.

7. Things on the radar
FOCUS FOR 2013
7 © Copyright 2011 The Institute. All rights reserved.

8. External: What we are
targeting
• Adding SAILS people • Jennifer Beale -
Toronto
• Increasing Intensive Revenue • Paul Sherry, Jeff
Samuelson -
• Selling Assessments en masse •
Seattle
Pete Stofle, Vicki
• Starting new products •
Norris - Portland
Hector Molina - San
Jose
8 © Copyright 2011 The Institute. All rights reserved.

9. Ventures have been
tweaked
• Portland – May 1-
• “So you want to host a 4
Venture?”
• Cape Town –
– New guidelines May/June 2013
– Onus on local host, usually a • Intensive – Jun 23
– 28 (home game)
Household of Peace
• Easier on us, plus lower risk • India – 2nd half
2013
– Gauteng and Cape Town
• Lagos – Rep
examples Capital, October
• Requests for Ventures are • Swaziland – SA-
increasing led Venture,
Oct/Nov 2013
9 © Copyright 2011 The Institute. All rights reserved.

10. Leadership Track is
important
• Provide a more predictable
pool of team leaders
– Lead
– Operations
– Pastoral (new role, being
formalized)
• Pay or waiving of costs
– Greater accountability
• Deliberate training
10 © Copyright 2011 The Institute. All rights reserved.

11. Efforts under way
• Infrastructure
– Redesign of websites
– New assessment engine
• Heartistry.biz
– Registered domain name
– Covers variety of Lyn’s passions
• Spinnaker on the boat…
– Team at work: Virendra, Gareth, Huey,
Felicia, Brett
11 © Copyright 2011 The Institute. All rights reserved.

12. New portal (under
development)
12 © Copyright 2011 The Institute. All rights reserved.

13. New website in the works
13 © Copyright 2011 The Institute. All rights reserved.

14. Heartistry.biz
• Hospitality @heartistry.biz
• Entrepreneurship @heartistry.biz
• Affirmation @heartistry.biz
• Resources @heartistry.biz
• Travel @heartistry.biz
14 © Copyright 2011 The Institute. All rights reserved.

15. LEMON Team Off-sites
A Taste of LEMON Leadership®
Team Off-Site in Saratoga, CA
Is your team maximizing the potential of their leadership types?
Do they need a time of refreshing and fun?
LEMON Leadership® has been taught by Brett and Lyn Johnson to thousands of people around the world,
including entrepreneurs, senior business leaders, foreign government cabinets, teams of doctors in leading
hospitals, and families wanting to work better together. Join them in their beautiful home high up in the hills of
Saratoga overlooking Silicon Valley. Have fun, build memories and bond as a team while learning invaluable
leadership skills. Leave with a knowledge of your LEMON type, and that of your team, plus tools to help you
lead more effectively.
A Taste of LEMON Leadership® Team Off-Site is tailored to the specific needs of your group. Gain
insight into the LEMON Leadership types: Luminaries, Entrepreneurs, Managers, Organizers and Networkers.
Understanding these leadership types gives keys to building and leading teams, and getting the best from
yourself and others.
Some of what we will cover:
Five Types of Leaders
LEMON Characteristics and Communication
Individual and Team LEMON Profiles
Format and Details:
LEMON Leadership® author, Brett Johnson, will lead you through your LEMON Leadership® Assessment
results and those o your team. u rett‟s bs iness and leadership experience along with his humorous delivery
f B
will make for an inter-active and stimulating session. Lyn Johnson has a passion for combining Hospitality and
Business; she creates experiences where learning and growth occur naturally and there is always food in the
picture. You will want to come with an appetite!
Time:
9.00 AM – 1.00 PM
A light breakfast will be served on arrival and a Lemon Tea, with all manner of delicious
lemon-themed treats enjoyed between sessions.
Info:
Contact Lyn Johnson to set up your Team Off-Site: lynj@inst.net
Cost:
$325/person with a minimum of 8 attendees: Price includes the LEMON Leadership book,
assessment, instruction and food.
LEMON Leadership® Feedback:
“The amazing „revelations‟ out of reading LEMON Leadership, having a one day session with Brett Johnson and our
senior leadership team, the understanding of each one‟s strengths and the need for each type to make a well-rounded and
dynamic team have been a HUGE help as we develop our plan in realizing our 100 year dream.”
- Graham Power, Chairman, The Power Group
“Refreshing and highly innovative approach with a practical individual and team application.”
- Suzanne Lee, Cisco Systems, Inc.
The Institute for Innovation, Integration & Impact, Inc.
15545 Quickert Drive, Saratoga, CA 95070-6378 • +1.650.306.4100 • www.inst.net • info@inst.net
15 © Copyright 2011 The Institute. All rights reserved.

16. A new book is in the works
• The last 10 years + of
stories
• I need your help!
– Search for your name,
Venture, Training Cycle
– Add your stories
16 © Copyright 2011 The Institute. All rights reserved.

17. Bizcipleship.com
Book Book
Seminar Seminar
Study Study
Training Training
Venture Venture/
Application
rép Community
17 © Copyright 2011 The Institute. All rights reserved.

18. Bizcipleship
18 © Copyright 2011 The Institute. All rights reserved.

19. We asked Alumni…
What topics they want
WHAT: Which of the following topics would you want to dive deeper into during the next
year? Check all that apply.
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Repurposing Capital
Repurposing Business
Scorecarding
Convergence
Intercession
Networking
LEMON Leadership
Topical Discussion on
Hospitality
Transforming Society
Kingdom Couples
Trends (e.g. social…
Current Events /
19 © Copyright 2011 The Institute. All rights reserved.

20. 20
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
0.0%
5.0%
ASSESSMENTS …
- Individual
- Group / Company (e.g.…
SELF STUDY:
- Podcast / MP3
- Videos
- eBook
- Audio Book
- Hard Copy Books
LIVE FORUMS:
- Length: 2 hours
- Length: 4 hours
- Length: 1 day
- Group Size: less than 10
- Group Size: 10-20
- Group Size: 20+
- Format: Lecture
The Institute? Check all that apply.
- Format: Interactive /…
- Format: Field Trips
ADVANCED TRAINING /…
- Small group
- One-on-one coaching
- Strategic Input / Problem…
FORMAT: In which of the following ways might you be interested in engaging with
- Visioning
- Mentoring / Counseling…
- Mentoring / Counseling…
What formats they would like
© Copyright 2011 The Institute. All rights reserved.

21. STAYING IN TOUCH: On which of the following topics would you
like to hear more from The Institute? Check all that apply.
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Devotionals
Travel Updates
New Topics
Business updates
Marketplace Miracles
Alumni Updates
Links to Articles /
Informational updates &
Resources
happenings
21 © Copyright 2011 The Institute. All rights reserved.

22. COST: What’s the MONTHLY range you’d be willing to pay for each of
the following?
100
90 $0
80 $1-20
70
$21-50
60
$51-100
50
$101-250
40
$250-500
30
$500-
20 1,000
$1,000+
10
0
Information Monthly group Bi-weekly group Quarterly retreats
resources / self- teaching / teaching / hosted by Brett and
study bundle discussion (plus discussion and Lyn with
above) quarterly one-on- individualized
one coaching / development and
assessments (plus one-on-one calls
above)
22 © Copyright 2011 The Institute. All rights reserved.

23. 10 year Celebration
23 © Copyright 2011 The Institute. All rights reserved.

24. Summary of Challenges /
Opportunities
Internal External
• Cash flow: # trainees • Getting Bizcipleship
down, not enough launched
anyway • Getting Sails people
• Growing existing staff functioning
• 10 Year event • Filling Intensive soon
• Adding right people • Finding right team
– Interns (bookterns, leaders for 2013
research, publishing, social • Favor for high rate work
media) • Lyn launching
– Considering colleges Heartistry.biz at right
time and place
24 © Copyright 2011 The Institute. All rights reserved.

25. Agenda
25 © Copyright 2011 The Institute. All rights reserved.

26. Key Dates
• The Big Weekend: March 15 – 17
– Congrats to “three free” winners, Angel, Amy
and Clint!
• April 27: 10 Year Celebration
• May 25 – Jun 15: Venture Season
• June 23 – 28: Intensive
• Fireside Whatevers
– Availability, Initiative Index: March 22
– Entrepreneurs: June 14
– Networking on Purpose: September 27
26 © Copyright 2011 The Institute. All rights reserved.

27. Call to Action
27 © Copyright 2011 The Institute. All rights reserved.

28. The Institute
Advisory Group Meeting
Repurposing Business—Transforming Society®
2013 OUTLOOK
28 © Copyright 2011 The Institute. All rights reserved.