Using "Content Marketing" to grow your business in 2017 is virtually a necessity. The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI). Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few. In this session, we'll talk about how to translate your content marketing strategy into real results for your business, including: * How to continuously improve your content based upon insights from your analytics & other sources * How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!) * How to promote and "atomize" your content to get the maximum return on investment! This talk was originally presented at WordCamp Miami 2017 on March 25, 2017