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How to get Facebook Groups Working for Your Business | Marie Page BrightonSEO

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Watch the video and get a list and detailed description of the brands featured in the talk at https://thedigiterati.com/brightonseo-talk-how-to-get-facebook-groups-working-for-your-business/

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How to get Facebook Groups Working for Your Business | Marie Page BrightonSEO

  1. 1. How to get Facebook Groups working for your business Marie Page // The Digiterati & The Digiterati Academy Slideshare.net/thedigiterati @marie_page
  2. 2. Organic reach is falling
  3. 3. Engagement is falling
  4. 4. •News Feed focus on person-to-person engagement •Push to Facebook Stories •Emphasis on (private) messaging •Push on building communities via Groups @marie_page · thedigiterati.com · digiterati-academy.com
  5. 5. New mission statement “Give people the power to build community and bring the world closer together”” @marie_page · thedigiterati.com · digiterati-academy.com
  6. 6. “Groups are at the heart of the experience” Mark Zuckerberg, Keynote Address F8, 2019
  7. 7. @marie_page · thedigiterati.com · digiterati-academy.com
  8. 8. Great reach
  9. 9. 78% of members viewed, posted, commented on or reacted to Group content
  10. 10. Brilliant engagement @marie_page · thedigiterati.com · digiterati-academy.com
  11. 11. Only x1 of the Top Posts from the last month is by an Admin
  12. 12. @marie_page · thedigiterati.com · digiterati-academy.com New tools for Groups • Group admin tool • Health support Groups – ask admins to post for you • Job Groups – template for jobs • Gaming Groups - chat feature • Buy and Sell Groups - Questions and orders
  13. 13. •Mentorship for peer support •Units for social learning •Watch Party for Groups @marie_page · thedigiterati.com · digiterati-academy.com
  14. 14. •Ads pixel for Groups - understand how Group members engage with websites •Page mark-up for posts @marie_page · thedigiterati.com · digiterati-academy.com
  15. 15. Groups pack more punch than Pages • Beat the algorithm • Higher engagement • Members can start conversations just like admins • Groups feel more intimate and fuel more conversations • Content tends to last longer on News Feed @marie_page · thedigiterati.com · digiterati-academy.com
  16. 16. But can Groups work for commercial brands? @marie_page · thedigiterati.com · digiterati-academy.com
  17. 17. Paradigm shift
  18. 18. See it as sponsorship? @marie_page · thedigiterati.com · digiterati-academy.com
  19. 19. @marie_page · thedigiterati.com · digiterati-academy.com
  20. 20. What you can do in a Group as a business @marie_page · thedigiterati.com · digiterati-academy.com
  21. 21. Grow a brand community
  22. 22. Big Little Lies (from HBO) • 43,000 members
  23. 23. Grow a brand community Connect with customers Connect customers with each other @marie_page · thedigiterati.com · digiterati-academy.com
  24. 24. Customer service and product promotion where customers do half the work for you
  25. 25. Give a sense of exclusiveness @marie_page · thedigiterati.com · digiterati-academy.com
  26. 26. Thrive Market Insiders
  27. 27. Deep dive into subjects @marie_page · thedigiterati.com · digiterati-academy.com
  28. 28. Instant Pot @marie_page · thedigiterati.com · digiterati-academy.com
  29. 29. PostThis (from The Washington Post) @marie_page · thedigiterati.com · digiterati-academy.com
  30. 30. Breaking News (from Manchester Evening News) @marie_page · thedigiterati.com · digiterati-academy.com
  31. 31. @marie_page · thedigiterati.com · digiterati-academy.com
  32. 32. Customers will answer questions for you
  33. 33. Discover (and address) your customer pain points @marie_page · thedigiterati.com · digiterati-academy.com
  34. 34. Kajabi Member Community
  35. 35. Testing ground for new ideas @marie_page · thedigiterati.com · digiterati-academy.com
  36. 36. Hill City Wear Testers (from Gap) @marie_page · thedigiterati.com · digiterati-academy.com
  37. 37. Develop brand ambassadors
  38. 38. Customer advocacy @marie_page · thedigiterati.com · digiterati-academy.com
  39. 39. Build trust, empathy, loyalty @marie_page · thedigiterati.com · digiterati-academy.com
  40. 40. Position you as an expert @marie_page · thedigiterati.com · digiterati-academy.com
  41. 41. Small businesses growing through Groups Grown and Flown
  42. 42. Data capture new members @marie_page · thedigiterati.com · digiterati-academy.com
  43. 43. Find out more about customers through screening questions and conversation threads
  44. 44. Peleton • 180,000 members
  45. 45. Entrepreneurs leading the way
  46. 46. www.FreeDigiStuff.com thedigiterati.com digiterati-academy.com

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