Cris Beswick & Derek Bishop describe how moving away from a procedure based environment to an innovation focussed culture where employees can apply personal judgement is a must for 21st Century competitive advantage. Too often companies focus on operational excellence and standardisation to save costs but this approach can be at odds with employee/customer engagement and innovation. Cris & Derek will talk about how you can have the best of both worlds, achieving culture change without abandoning all internal discipline and structure in order to drive innovation and in turn exceptional customer experience.