In this article, the franchise universe focusing on how to boost a social media network for new franchise . Prompting local franchises to think outside the box.
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Social Media and Franchise_ Boost Your Global Network.pptx
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Social Media and Franchise: Boost
Your Global Network
2. Social Media Challenges for Franchise
● Local branches confront a variety of obstacles as
franchisees, with competition at the forefront of
them all. Franchisees compete against other
fast-food brands as well as one another.
● They effectively overcome each challenge with
various levels of ingenuity and social buzz.
● Differentiate yourself from your competitors and
other franchise locations.
3. Social Media Strategy of Franchise
If you want to gain more Facebook followers,
you could devise a Facebook advertising
strategy. Alternatively, you may create
specialized landing pages and content for
social media users if you are attempting to
increase website traffic.
4. Content Control
Franchisees must ensure that the
locations have on-brand material that
will increase engagement on their
sites and aid in promoting the
company.
5. Control Posting Schedule
It is also important to consider the time taken to post. It
should also be modified for the local time zone and
weather.
Track Performance of every location
A franchisor must monitor a franchisee’s social media
success to ensure that his efforts are yielding benefits and
that the firm is on the right track.
6. Educate your franchise
The local team will undoubtedly benefit from
appropriate social media promotion, and all you
must do now is show them how they can make
more
Set a realistic budget -
Determine the average cost of marketing and
advertising on social media, and then create a
budget.
7. Observe your competitors
You do not want to imitate a competitor’s strategy, but if you notice a technique that gets a lot of likes or shares,
think about how you can adapt it to your own efforts.
8. How to Set Social Media Guidelines for Franchisees
Franchises had adhered to brand standards, creating style guidelines and approving brochures and
advertisements before they were printed.
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