This document discusses how companies can use workforce analytics to measure and improve employee engagement. It suggests that understanding the demographics and characteristics of one's workforce, as well as monitoring trends in engagement, can help organizations address leadership gaps, build an adaptable workforce, and drive growth. Regular measurement of employee engagement is presented as important for increasing trust, innovation, and productivity while decreasing turnover and resistance to change.

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Great Place to Work®
GREAT PLACE TO WORK

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Great Place to Work®

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EMPLOYING WORKFORCE ANALYTICS TO
MEASURE AND DRIVE ENGAGEMENT
Ron Thomas
CEO, Great Place to Work-Gulf

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Questions
 What is happening?
 Why is it happening?
 What effect is it having on our organization?
 What is happening within our organization that is affecting our ability to perform or reach
new goals?
 What options do we have to improve our position?

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Inscription: Know thy Self [WORKFORCE]

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Know Thy Customers [Employees]
Mercedes Ford

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Analytics in use
 Financial Services: Credit scoring, Fraud detection & Underwriting
 Retail-Marketing promotions, inventory, demand forecasting
 Manufacturing-Supply Chain optimization
 Hospitality-pricing, customer loyalty and yield management
 Transportation-Scheduling, routing and yield optimization
 HR-Workforce Planning, Employee Engagement, Leadership Development, Succession
planning??????

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What is your DNA?
Individual
1. Gender
2. Age
3. Ethnicity
4. Geography
5. Salary
6. years of experience
7. Education
8. Skill Set
Organizational
1. Company Culture
2. Region
3. Division
4. Country
5. Work Unit
6. Function
7. Level
8. Leadership Pipeline
9. Geography
10.Product Line
11.Turnover rate
12.New Skill Set

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This is your upcoming decision

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Culture Alignment: Does everyone know the goal?

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Adaptable Workforce: It is a new game in town

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Needs for the New Global Economy
• Developing an adaptable workforce – A critical capability
• Revealing the leadership gap – Future growth at risk
• Cracking the code for talent
• Driving growth through workforce analytics.

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Adaptable: Know thy workforce and capabilities

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Leadership gap

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Leadership to guide individuals through change and
deliver results

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Know thy capabilities

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Cracking the code: Do you have the combination

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Watch out for the trends

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Engage Measurement: The Organization and the
Employee

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Companies who focus on culture experience:
 Revenue Growth x4.1
 Stock Price Growth +827%
 Net Income +756%
 Sales Per Employee +13%
 Return on Investment x15

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Higher Engagement Results in
Increased
1. Trust throughout the
organization
2. Talent Brand
3. Innovation
4. Collaboration
5. Customer Satisfaction
6. Productivity
Decreased
1. Turnover [$$$]
2. Resistance to change
3. Obstacles for growth

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Q & A
THANK YOU