5. I help companies improve their online and
offline listening skills. I facilitate creative
workshops that teach about working with
internet and create smarter companies
and organizations, mostly in healthcare.
I also love to help entrepreneurs with a
good idea, design feasible business models
for it and make their dream a success!
Diana Vermeij
@dianavermeij (twitter)
6. I believe we don’t see things as
they are, we see them as we
are.
I like to be they guy that shows
show people what is possible so
they become even better
versions of themselves.
Steven Zwerink
@szwerink (twitter)
46. Definition Business Model
A business model describes how an organization
creates, delivers, and captures value (economic, social,
or other forms of value)
47. Why a business modeling workshop?
3. To identify the right elements of
a business model
54. Why design?
• Design is not the weapon for marketing
55. Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
56. Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
57. Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
• You design the object not for the object but for the result
58. Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
• You design the object not for the object but for the result
• A business model also deserves a unique design
59. Why a business modeling workshop?
4. “Business people don’t just need to understand
designers better; they need to become designers”
Roger Martin, Rotman School of Management
61. Why a business modeling workshop?
1. To make sure we speak the same language
62. Why a business modeling workshop?
1. To make sure we speak the same language
2. Business Model Innovation is crucial to keep
creating value
63. Why a business modeling workshop?
1. To make sure we speak the same language
2. Business Model Innovation is crucial to keep
creating value
3. To identify the right elements of a business
model
64. Why a business modeling workshop?
1. To make sure we speak the same language
2. Business Model Innovation is crucial to keep
creating value
3. To identify the right elements of a business
model
4. “Business people don’t just need to understand
designers better; they need to become designers”
65. Written by Alex Osterwalder in co-
creation with 470 co-authors
78. Key Activities Value Customer
Propositions Relationships
Key Customer
Partners Segments
Key Distribution Revenue
Costs Resources Channels Streams
Structure
images by JAM
79. Business Model Canvas
KEY KEY VALUE CUSTOMERS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONS SEGMENTS
DISTRIBUTION
KEY RESOURCES CHANNELS
COSTS STRUCTURE REVENUE STREAMS
images by JAM
80. Business Model Canvas
KEY KEY VALUE CUSTOMERS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS
DISTRIBUTION
KEY RESOURCES CHANNELS
COSTS STRUCTURE REVENUE STREAMS
116. THE END
Master Workshop
‘Business Modeling’ for The Institute Mexico
@dianavermeij
@szwerink
Interested in having us facilitate a workshop like this
for your organization? Contact us at:
www.digitalnomadz.nl
